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Posts Tagged: SEO

When you share a page from your website on Facebook or Twitter, the social media platforms pull info from your image, title and descriptions to populate the post for you. We’ve talked about the importance of these SEO parameters, and filling them in comes useful in this situation, too. But every share is a different story, so why should they all look and read much or less the same? Let’s take a little look behind the curtain and grasp social sharing like a pro in 4 easy steps.

1. In your content editor enter the page you want to share.

2. In the right hand sidebar, select SEO & Sharing to open the panel. The SEO fields will show first, so use the icon tabs to view a special panel for each of the social media platforms.

3. Select the social media platform you want to customize. Fill in your text fields and add the image from your library that you think fits best.

4. When you’re all done, press publish and start sharing that link!

Skipping these 4 steps will generate a post that will have your logo as the image and unless you have your SEO description customized, the first block on your page containing text will be the content used here. So, in other words, a random and somewhat generic experience that while it speaks true to your website content, it leaves very little personalization to the post you want to share with your followers.

It’s very easy to showcase your skills on any social media platform with the liveBooks features. You can use customization to your advantage every step of the way: for marketing campaigns, news and updates, or, better yet, when you’ve decided to go for a social media strategy that will boost your business and visibility. For more details on how to establish yourself as a sturdy social media presence, check out our two-part article on social media for photographers: part 1 and part 2.

Don’t have a website yet and still using social media as the front of your business, give our platform a try for free today! It’s easy to use, update and share with everybody everywhere!

Posted in Website Tips and tagged with , ,

Despite how easy it is to add new galleries or new photographs to existing ones, some websites carry old content and updates get postponed. The major culprit is having no spare time to add new work online. While time may not be on your side, the liveBooks platform is – enter the multi user tool.

The multiple user feature is an excellent tool that enables you to give access to admins and contributors who can make changes to your website as per your requests. They will sign in with their own credentials and you choose what role they will have – some can have full access, while some can only make changes to your website without the ability to publish. This way you can have the last word and choose whether or not to publish those changes.

You can find this feature in your site settings, under Users & Roles. To add a new user, simply click Add User, fill in their email address and set a role for them. Here’s the break-down of the 5 types of users that can be linked to your website.

  1. Owner: This is you – the one who pays for the site subscription and the first user who can establish other user roles. It has full access to the dashboard and has the ability to publish.
  2. Admin: User has full access to the dashboard and the ability to publish.
  3. Content Only: User can access and make changes to the content, but they cannot publish.
  4. Design Only: User can access and make changes to the design, but they cannot publish.
  5. Contributor – Content and Design: User can access and make changes both in content and design, but they cannot publish.

As you can see, there’s a wide array of roles you can entrust people with to ensure that while your business is prolific, it also shows on your website. Whether you need to keep your portfolios organized, or just need a little spring cleaning now and then, this tool allows you to delegate an assistant while you are out creating new stunning work.

easy ways to rank well on google

Search engine optimization (also known as SEO) is a long-term process that can help your website show up higher on search results. Ranking on the first page of Google never happens overnight, but it’s better to start trying sooner rather than later.

If you are just starting out and not sure which steps to take to begin optimizing your website, here are some simple steps you can take to begin the process:

Generate More Content

Having several pages that describe your services, products and company history is great. But in order to rank highly, you’ll need to start publishing more content on a regular basis.

Building an online blog is one of the easiest ways to boost your SEO. Why? Because it tells search engines like Google that you are actively engaging in the online conversation surrounding your industry. Blogging also provides additional content, keywords, images and more for search engine’s to search through.

Companies that publish relevant, informative content online will rank higher on search engines. If you aren’t one of them, you will lose out to those that do.

If you struggle with creating content on a regular basis, consider setting aside one day a month to schedule content out in advance. Or hire a freelancer to help you!

Add More Keywords to Your Website

Although you never want to make it sound like a computer wrote your website, you may want to review the current web pages you have to ensure you’re including the right keywords to begin with.

While you read the content you already have up, keep your eyes peeled for keywords you know your potential audience may use on search engines to find you.

If you already have a large following and great brand awareness, make sure you have your company name listed in an appropriate amount of places. If you are a fairly unknown company, but have specific services or products others may search for, it’s vital that you begin listing out those services in detail.

One great way to see what phrases people commonly use surrounding your business or industry is to begin typing in keywords on Google. As you type, you’ll see related phrases and common search queries come up underneath the search bar. You’ll also find an area of “related” search terms at the bottom of your results list. Use these keywords and phrases (also known as long-tail keywords) in your website copy when it sounds appropriate.

Drive More Traffic

Whether you are regularly engaged on social media, or you’ve started a great email list of contacts who want to stay in-the-know about your company, find ways to drive free traffic to your website.

The more traffic you bring to your website, the more that search engines will see you as a relevant source of information. When that happens, your ranking starts to increase over time. It’s a great way to connect all of your marketing efforts and easily begin boosting your SEO — for free!

Improve Your Web Design

liveBooks offers stunning, customizable website templates for wedding industry professionals and creatives.

Impress your potential clients with a visually stunning website that is ready for search engines and looks great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!

It’s easy to build your liveBooks website from scratch by yourself; it’s also quite possible that some things will be left out. We want to make sure that all your parameters are properly filled, so that you won’t have any technical hiccups down the line. Here’s a list of five liveBooks features and why they’re so important for your website building process.

  1. Canonical URLs

In your liveBooks content editor each page has its own presence, with specific content and design, but the search engines might not see it that way. In fact, when the “crawlers” go through your website and index it, they might get confused and see some pages as duplicates – a nuisance, especially when you spend so much time make each of your pages unique.

The fix: Go through each of your pages or items and open the SEO and Sharing dropdown. Make sure the Title tag and the Canonical URL fields read the same info. Do this for every page and search engines will never again get confused. Remember to do this every time you add a new page or item.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2. Search Engine Optimization

We’ve covered the importance of SEO, so go ahead and check that out for a comprehensive guide through your liveBooks SEO Everything™ feature. You’ll find all the info you need on the three main pillars of proper SEO in a liveBooks website:

  • Overall website SEO
  • Page SEO
  • Image SEO

3. Image Size

All we want is for your clients to see your photographs and services in great quality and for them to show and load as fast as possible. To ensure that visitors, humans and bots, won’t leave your site due to slow loading time, resize your photos accordingly.

The fix: Photographs don’t need to be more than 72 dpi (dots per inch) for digital purposes. Most photographs, however, start around 300 dpi, causing them to be bigger in size (bytes). Ideally, images should be around 200-800 KB maximum each. We’ve covered this subject in greater detail here, so make sure you check it out!

4. Legacy URLs

This applies only to those who have migrated their old site to our liveBooks platform and ensures that their old links redirect to their new website. This is helpful with both search engine bots that are now able to find your new website, and to clients who bookmarked pages from your previous online presence.

The fix: Go to Settings – Legacy URLs. Copy all links from your old website and redirect them to your new pages. Do this for all pages! If the old link doesn’t correspond to either of your new pages, add the redirects to the homepage.

5. Responsive Design Review

This aspect is something that can easily be overlooked, but with great consequences on the mobile experience. Our platform features are all responsive and designed to look great on all devices. Still, editable factors such as padding or page and gallery names can sometimes interfere with the smooth design we create in every template. So when you build your website yourself, double-check that all pages look sharp. Just go in the design editor and toggle between all the devices.

If you have any other questions, remember that our award-winning support team is ready and happy to help! Good luck and have fun creating your new liveBooks website!

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