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Posts Tagged: SEO

We know that with the beginning of a fresh new year, many people get wrapped up in new projects and goals. Why not make one of them cleaning up your website?

Here are a few tips that will help get your website ready for a new year with a fresh start.

  1. Update your image gallery: Sometimes you get caught up with work, whether it’s at photoshoots, editing images, creating editorials, and forget to update your website with the new images you’ve created. Updating your images is an important part of showcasing your work. This is especially important for your homepage. Now is a great time to look at your recent jobs and see which images would be best to showcase.
  2. Check your links: It’s important to check your external and internal links continuously throughout the year. Links that don’t lead your audience anywhere create a poor user experience. They are less likely to go back to your website once this happens. It is especially important to check external links as other websites may change page names, website URLs, etc. Internal links are equally as important but are under your control. Check these every time you change a page name within your website.
  3. Optimize your SEO: SEO is one of the most important aspects of your website! The liveBooks8 platform allows you to control SEO on a page/photo level as well as as on a site-wide level. It’s important that all of your SEO tags, descriptions and titles be up-to-date. Now is a great moment to look over these parts of your website. Still need some help understanding what SEO is and how you can optimize it on your website? Read here.
  4. Remove any outdated information from your pages: As a new year begins, it brings the opportunity to showcase new works and events that you would like your clients to see and attend. Potential clients interested in attending your events and conferences could be lost if they see that you have not updated information for the 2018 year.
  5. Update your website’s copyright footer: Your website’s copyright year will not automatically update. Make sure that if you have a copyright on your website and change the year from 2017 to 2018. This is especially important in the footer – the place where most people forget to look through.

These simple tips will make your website look both cleaner and more professional. As the new year begins, make sure to set aside some time to complete these tasks. They will make your website look both more professional and will help attract the right clients in 2018.

Posted in Website Tips and tagged with , ,

Rusty Bradford is a native Texan born and raised in west Texas. He moved to Santa Barbara, California to attend Brooks Institute of Photography where he acquired degrees in Advertising Photography & Industrial/Scientific Photography. Both gave him the knowledge to venture out into the world of advertising photography.

Rusty is an established Dallas photographer whose low-stress professional demeanor vividly contrasts to his edgy and explosive photographic style. Informed by his prolific experience with hundreds of photographers on countless locations around the country, Rusty has been able to cultivate a visual style that is uniquely his own. He specializes in product, food & drink photography.

2. How would you describe the aesthetic of your website in three words?
Clean, Simple, Functional.

3. How often do you typically update your website?
Typically twice a month I sit down and update photos or edit content to help maximize SEO capabilities.

 

4. How do you choose the photos that you display on your homepage?
I try to pick images that will capture the viewers attention fast. Know who your potential clients are and pick images that you feel with grab there attention and showcase your talents in those clients eyes.

5. What is your favorite new feature of liveBooks8?
Being able to maximize my SEO capabilities through the new admin interface is my favorite new feature. It has allowed my to greatly increase my index rankings thru google. This was crucial for me since more and more creatives seem to be finding talent this way.

6. What’s one piece of advice you’d offer to someone designing their website?
My one piece of advice for someone designing their website would be to start the process as soon as possible. There is always a learning curve and it takes a lot of trial and error to tweak the design to the exact way you want it. Be patient and try to have learn and absorb as much knowledge as you can from other people. Don’t be afraid to make mistakes at this point you will learn from them.

Check out more from Rusty’s website here.



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