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Many professional photographers start out taking photos as a hobby or a creative outlet. At some point, you realize that your talent is too good to be limited to a few nights and weekends here and there, and take the leap to become a full-time professional photographer. Starting your own business can be challenging. Once something goes from a hobby to livelihood it’s easy to get lost among all the things that need to get done. Building your photography brand and voice is an extremely important piece of creating a successful business. Here are some tips to help you build your photography brand while still enjoying what made you take that leap in the first place: capturing amazing images.

Take photos because it makes you happy

One of the best ways to find your voice and build your brand is to always remember to take photos because it makes you happy – not because you need to sell them. This may seem intuitive, but many times photographers will spend so much energy researching the perfect equipment and collecting different lenses that they forget to step back and enjoy taking pictures. Having fun, trying new things and exploring will naturally bring out the creativity in you and lead to some of your best work. Plus, taking beautiful photographs comes from the heart – trying to “force” a perfect image for the sole purpose of selling it will probably result in a lot of frustration. Bottom line: if you do it because you love it and it makes you happy, people will feel more of a personal connection to the pictures you capture, in turn helping you to build a consistent voice and brand.

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Study your previous work

Chances are that if you’ve been photographing for a while (professionally, or otherwise) you have thousands of photos to look through. If you are just starting out with your business, devote some time to studying all of your previous work. Try to find common themes in your images – do you tend to like a certain time of day best? Do you prefer shooting people or landscapes? Do you prefer candid shots, or giving your subjects more direction to stage the perfect image? Once you’ve determined some common themes, this will give you a better idea of how to brand yourself and describe the type of work you do to others.

Build your portfolio to reflect your brand and voice

Studying your previous work is also the best way to start building your professional portfolio. Once you’ve landed on common themes in your work, figure out which photos you’ve taken that have garnered the most responses out of people in the past. Utilize social media. It is probably pretty likely that you have posted your previous work to some social media outlet at some point or another. It would be very simple yet extremely beneficial for you to go back and look at the comments people made on the photos that you shared. Which ones resonated the most with your audience? Which ones got the most attention, likes, shares, or engagement? This will help you determine your best work and what should ultimately make the final cut for your professional portfolio.

Write a stellar ‘About’ page that shows off your brand and voice

While most of your brand and voice is going to be conveyed through your images, being able to show off your personality through your website’s ‘About’ section is also very important. The ‘About’ page is most likely the first time a potential client is really “meeting” you – and it will set the tone for all your written communication with your clients. The page should tell your story, but also help create a connection between you and your current or potential clients. Whether you decide to use that space to talk about the inspiration for your work, your camera gear, or your personal journey as a photographer or creative – what you decide to say and how you say it will tell a potential client a lot about the way you do business.

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Don’t kill your creativity

So much of your voice and brand as a photographer comes from your creativity and is what makes you unique and sets you apart. Sometimes, when photographers start to take photos for a living, they become perfectionists – always critiquing and criticizing their work. Constructive criticism is definitely a good way to learn and grow, but too much of it can cause you to shut yourself down as a photographer. Some of the best and most famous photos have some technically “imperfect” aspects, and yet those are part of what has made them so fantastic. Don’t lose sight of your voice in an attempt to create an image that everyone else will love – focus on why you love it.

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What other tips have you employed over the years to help build a successful photography brand? We’d love to know!

 

How to Find Your Unique Voice as a Photographer


Four Tips to Finding Your Photography Voice

With liveBooks, you have access to user-friendly tools that make it easy to manage image libraries and image blocks. liveBooks has released a number of performance enhancements, dynamic image capabilities, and opportunities for SEO improvement so that users can easily build and customize their website.

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October 30th, 2018

A friendly reminder: check your links!

Posted by liveBooks

Links are the core of the World Wide Web. Without links we would all be content creators and business owners scattered around the globe, stranded on our own separate islands – we know it, the bots that crawl your website know it, and, more importantly, your visitors know it.

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Posted in Photography

Photographers have the chance to meet with Midwest’s leading art buyers and creatives!

Boulevard Artists is a marketing company for photographers with an online platform, events around the US, and face to face meetings. Through two tiers of membership, BLVD and BLVDSelect, we build custom strategies with our roster to get their work in front of the best art buyers in the business and help them close the deal on the biggest assignments.

Boulevard Artists is gearing up for this year’s Chicago and Minneapolis portfolio reviews, an opportunity for commercial and editorial photographers to show their portfolios to some of the Midwest’s most influential art buyers, art directors, and creatives. At these intimate and elegant events, photographers meet with each reviewer for 20 minutes one-to-one and back-to-back. Each event lasts for two full days. Breakfast, lunch and happy hour drinks are provided–there’s plenty of time for the creatives and photographers to get to know each other.

Photographers will have their work seen by creatives from Havas, McDonald’s, Leo Burnett, La-Z-Boy and Crate & Barrel., among others.

Applications are open now for the events in Chicago (Sept 25th & 26th) and Minneapolis (October 2nd & 3rd)!

See the full reviewer list for Chicago.

See the full reviewer list for Minneapolis.

It’s an exclusively professional photography portfolio review, and the work is highly curated.

View application to join the review.

View costs and packages.

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Contact: Joshua Herman, joshua@blvdartists.com

 

Posted in Photography

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