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Tamara_Eaton_liveBooks_Interior

Loft Photograph from Interior Designer Tamara Eaton’s liveBooks Site

From interior designers to real estate agents, many professionals rely on top-quality interior images for their website. If you don’t have the resources to hire a professional photographer, your next best option may be to do it yourself. Here are five simple steps to photograph interiors like a pro.

How to Photograph Interiors: Five Simple Steps

1. Start by purchasing a good camera and tripod — If you are planning on taking interior photos, do it right with a camera that can produce high-quality images. A tripod will help you reduce noise from “camera shake” while allowing you to step away from the camera and observe your interiors. Using a timer may also help you if you don’t have a steady hand.

2. Focus on one subject for each photo — One of the easiest mistakes you can make is trying to capture EVERYTHING in one photo. Think about the different ways your design highlights the room and focus your images around these elements. A room’s design elements (flow, colors, contrast, angles, materials, lighting) may be of more interest to your clients than capturing the entire space of a room. Eliminate any items that distract from the subject of your photo.

3. Use natural light to showcase the room— Unless you have proper training, complex flash systems and lighting will be nothing but trouble. Experiment using natural lighting and try to capture your rooms from different angles throughout the day. Once you get more comfortable with your camera, you will learn what times throughout the day warrant the best results. Your tendency may be to turn on all of the lamps to add additional light; don’t. Your camera is equipped to help you and will work best with a balanced quality of lighting.

4. Don’t edit your photos on the scene— If you are new to photography, your images likely won’t turn out perfect; you will need to do some basic editing. If you use a Mac computer you can do basic editing using iPhoto. If you don’t have access to iPhoto, free applications like Pixlr can help you make adjustments to your photos.

5. Borrow ideas from the pros— Pinterest is a great way to gather inspiration for your photo shoot. Create a pinboard of interiors that you love and take notes on what aspects of a room you want to capture. By doing this prep work, you will begin to recognize themes between your photos and professional interior photos.

liveBooks provides simple, easy to use, website platforms for artists, photographers, and interior designers. See more examples of how interior designers use liveBooks at success.livebooks.com. Hear it first; join our Facebook and Twitter communities to receive real-time liveBooks news and updates.

You want your website to represent yourself and your brand. Therefore, you likely value the importance of powerful imagery. Luckily, liveBooks makes it easy for you to show off your work and personal style – and you don’t have to be a computer expert! You can drag and drop images and update your website copy on the fly with our easy-to-use editing tools. These features save you time and make it a breeze to update your website.

Drag And Drop Images

Looking to update the look and feel of your website? You can switch out your website images without ever leaving the design panel. Simply drag and drop the images you want to use, and your changes are automatically made – just hit publish, and your new images are live on your site. This feature lets you easily try out new images so you can create the perfect look for your unique website design, or quickly feature your latest work.

draganddrop-blog.png

Inline Text Editing

liveBooks’ inline text editing feature lets you change the content on your website right in the design panel. Whether you want to change a single sentence or add a completely new paragraph, you can easily change your website content without having to navigate to the content tab. You can quickly add more information to your site and change your content and messaging whenever you need.

We Listen To You

We are constantly using feedback from our customers to build powerful tools that are easy to use. With liveBooks, it’s never been easier to create a website you’ll love. Browse some of our stylish website templates and start your free trial today!

Posted in Photography and tagged with

Show up for more local searches

Looking for a way to grow your brand or photography business? You may be overlooking one free promotional opportunity – Google’s business listings. Whether you have a storefront or a home studio, you can reach more potential customers with a verified Google My Business Listing. This service helps put your business on the map (literally) and helps Google users see what is around them. 

You don’t have to have a brick-and-mortar storefront to own a verified listing – you can mark yourself as a “service area” business and hide your address from the map and search results. Once you have a verified Google My Business listing, you can personalize and edit the profile to better reflect your brand and reach your target audience. One way to expose your Google My Business profile is by taking advantage of Google’s attributes to describe your business.

What are Google My Business Attributes?

Google lets business owners identify specific services, features, or other qualities about their business to allow their listings to show up in relevant local searches. While many of these are crowd-sourced by Google users, business owners can add attributes themselves. The attributes appear on your business listing in search results and on Google Maps. Some attributes, such as “Women-led” and “Outdoor seating”, show up as badge icons in mobile listings.

Examples of Google My Business Attributes

List of Google Attributes and Labels

As a business owner, you can select many attributes yourself. For example, if you run a floral boutique, you have the ability to select attributes that describe your services or product offerings. For example, you can specify whether your business has on-site parking or if the building is easy to spot from a car driving by. You should always describe your business as accurately as possible.

Example of Google My Business Attributes

Additionally, Google users can also select attributes that they believe describe your business. This can be done by clicking “Answer quick questions” in the listing. When users select these attributes, you are notified in your Google My Business dashboard. It’s important to stay on top of your profile to make sure that the suggested attributes are accurate. Above is an example of Google My Business’s crowd-sourced attributes feature from the search results.

What does adding attributes do to my Google My Business listing?

List of Google My Business Categories 2019

When you add attributes to your Google My Business listing, you increase the chance that your business will show up in more specific searches. In the aobve example, a query for “bars near me” will also bring up some additional categories, such as “Outdoor drinks for cheap” or “Bars with live music”. This information is gathered via Google’s attributes feature.

How do I add Google My Business attributes?

How To Add Google My Business Attributes

To add attributes to your listing, log in to your Google My Business account. Once you navigate to your business listing profile, click on “Info” in the left-hand column. In the section below your primary listing information like your phone number and hours, you will see a blue “price tag” icon. Click on the editing pencil next to the blue tag to add or edit your business attributes.

List of Google My Business attributes

Below is a comprehensive list of Google My Business Attributes. The attributes that you are able to select depend on your business category.

Accessibility

  • Beach Wheelchairs
  • Mobility Scooter Rental
  • Passenger Loading Area
  • Wheelchair Accessible
  • Wheelchair Accessible Elevator
  • Wheelchair Accessible Entrance
  • Wheelchair Accessible Parking
  • Wheelchair Accessible Restroom
  • Wheelchair Accessible Seating
  • Wheelchair Rental Offerings ( Motorized / Non-Motorized)

Activities

  • Bicycles for Rent
  • Boats for Rent
  • Game Room
  • Horseback Riding
  • Jogging Track Indoors
  • Scuba Diving
  • Snorkeling
  • Water Skiing

Amenities

  • Air Conditioning
  • Airport Shuttle
  • All-Inclusive
  • Baggage Storage
  • Bar Onsite
  • Beach Access
  • Bicycle Rack
  • Booster Seats for Children
  • Business Center
  • Cellular Service
  • Child Care
  • Concierge
  • Convenience Store Onsite
  • Currency Exchange
  • Dogs Allowed/Welcomes Dogs
  • Drive-Through
  • Fitness Center
  • Fitting Room
  • Free Breakfast
  • Gift Wrapping
  • Golf Course
  • Good for Kids/Welcomes Children
  • High Chairs
  • Hot Tub
  • In-Room Massages
  • In-Room Safe
  • Ironing Service
  • Laundry Service
  • Live TV
  • Massage Services
  • Mechanic
  • Meeting Rooms
  • Newspaper Delivery
  • Parking Offerings (Free / Paid)
  • Pets Welcome
  • Photocopying/Fax Service
  • Public Restroom
  • Restaurant Onsite
  • Restroom
  • Room Service
  • RV Hookup
  • Smoke-free Property
  • Solarium Onsite
  • Spa Onsite
  • Steam Bath
  • Stroller Rental
  • Swimming Pool Offerings (Indoor / Outdoor)
  • Tennis Court (Indoor / Outdoor)
  • Unisex Restroom
  • Wake-Up Service
  • Wi-Fi (Free / Paid)

Crowd

  • Adults-Only
  • Family-Friendly/Welcomes Families
  • LGBT-Friendly

Lodging Options

  • Extended Stay
  • Family Rooms

Dining Options

  • Breakfast
  • Brunch
  • Catering
  • Counter Service
  • Delivery
  • Dessert
  • Dinner
  • Lunch
  • Order Ahead
  • Outside Food Allowed
  • Pay Ahead
  • Seating
  • Table Service
  • Takeout

Highlights

  • 3D Movies
  • Active Military Discounts
  • All You Can Drink
  • Bar Games
  • Cabaret Onsite
  • Casino Onsite
  • Doctor Onsite
  • Family-Led/Owned by Family
  • Fireplace
  • Great Live Music/Notable Music Acts
  • Karaoke/Karaoke Nights
  • Live Music
  • Live Performances
  • Nightclub Onsite
  • Outdoor Seating
  • Outdoor Standing Area to Drink
  • Personal Shoppers
  • Play Area for Kids
  • Pool Table
  • Private Beach
  • Private Dining Room
  • Private Events
  • Rooftop Seating
  • Serves Local Specialty
  • Sports/Suitable for Watching Sports
  • Trivia Night
  • Veteran-Led/Owned by Veterans
  • Women-Led/Owned by Women

Offerings

  • Activewear/Sells Activewear
  • Adult Classes
  • Afternoon Tea
  • Alcohol/Serves Alcohol
  • All You Can Eat
  • Appraisals for Items
  • Assembly Service
  • Assisted Listening Devices
  • Baby Clothing
  • Baby Furniture
  • Baby Shoes
  • Batik Clothing
  • Beer/Serves Beer
  • Beginner Classes
  • Bike Storage
  • Blowouts
  • Books
  • Braille Menu
  • Brand-name Goods
  • Bulk Food
  • Bulk Goods
  • Buys Used Goods
  • Car Rental
  • Car Wash
  • Cash Advance
  • Certified Kosher Food (Dairy / Meat / Pareve)
  • Certified Pre-Owned Vehicles
  • Check Cashing
  • Coat Check
  • Cocktails
  • Coffee
  • Comfort Food
  • Craft Beer
  • Dancing
  • Diesel Gas
  • Electronics Recycling
  • Ethanol-Free Gas
  • Experience with Thick Curly Hair
  • Experience with Thick Straight Hair
  • Experience with Thin Curly Hair
  • Experience with Thin Straight Hair
  • Fabric Dyeing
  • Food/Serves Food
  • Food at the Bar
  • Formal Wear
  • Free Air
  • Free Water Refills
  • Full-Service Gas
  • Furniture/Sells Furniture
  • Gait Analysis/Offers Gait Analysis Testing
  • Gift Shop Onsite
  • Gluten-Free Options
  • Go for Just Dessert/Acceptable to Just Order Dessert
  • Grilling/Allows Grilling
  • Grilling Area Onsite
  • Hair Coloring
  • Hair Perms
  • Halal Food
  • Happy Hour
  • Happy Hour Drinks
  • Happy Hour Food
  • Hard Cider
  • Hard Liquor
  • Help Desk
  • Hot Tea
  • In-store Pickup
  • Installation Service
  • Jain Vegetarian Food
  • Jewelry
  • Kids Classes
  • Kids Clothing
  • Kids Consignment
  • Kids Furniture
  • Kids Haircuts
  • Kids Menu
  • Kids Shoes
  • Kids Tours
  • Kids Toys
  • Kosher Food (Some Meals / Strictly Kosher)
  • Late-night Food
  • Lingerie
  • Local Ingredients/Serves Locally Sourced Ingredients
  • Maternity Clothing
  • Matinees
  • Medical Imaging Services
  • Men’s Clothing
  • Men’s Shoes
  • New Goods
  • New Vehicles
  • Oil Change
  • OK to Just Order Coffee
  • OK to Just Order Alcohol
  • Organic Dishes
  • Organic Products
  • Paleo Food
  • Passport Photos Onsite
  • Petite Clothing
  • Plus-size Clothing
  • Prepared Foods
  • Real Ale/Serves Real Ale
  • Recreational Classes
  • Repair Services
  • Sake/Serves Sake
  • Salad Bar
  • Same-Day Delivery
  • Sarees/Sells Sarees
  • Sauna Onsite
  • Service Guarantee
  • Shave
  • Sing-Along Screenings
  • Sleepwear/Sells Sleepwear
  • Small Plates
  • Spicy Food
  • Suits/Sells Suits
  • Sunday Roast
  • Swimwear/Sells Swimwear
  • Tasting Menu
  • Teen Classes
  • Teeth Whitening
  • Tent Camping
  • Title Loans
  • Tours for Visually Impaired
  • Transcripts for Hearing Impaired
  • Used Goods
  • Vegetarian Options
  • Vegetarian Options Only/Only Serves Vegetarian
  • Wedding Clothing
  • Wine
  • Women’s Clothing
  • Women’s Shoes

Offerings: Languages Spoken

  • Arabic
  • Cantonese
  • Dutch
  • English
  • Filipino
  • French
  • German
  • Hindi
  • Indonesian
  • Korean
  • Mandarin
  • Portuguese
  • Spanish
  • Vietnamese

Payments

  • Cash-Only
  • Checks Accepted
  • Credit Cards Accepted (American Express / China Union Pay / Diners Club / Discover / JCB / MasterCard / Visa)
  • Debit Cards Accepted
  • Meal Coupons
  • NFC Mobile Payments
  • Tez Mobile Payments

Planning

  • Accepting New Patients
  • Accepts Reservations
  • LGBT Friendly
  • Membership Required
  • Online Events Calendar
  • Open Weather Permitting
  • Reservations Recommended
  • Reservations Required
  • Transgender Safespace
  • Treats Adults
  • Treats Children

Popular For

  • Good for Working on Laptop
  • Suitable for Wedding

About this Person (Medical Professionals)

  • Gender: Male / Female / Non-Binary

Hidden Attributes

List of Google My Business Attributes and Labels

While there are many attributes that you can select from your Google My Business dashboard, there are some descriptors that Google applies to your business based on what Google users think. These attributes can be selected from the “Answer quick questions” link on your live business listing. The yes/no questions are framed to generate responses from customers, but business owners can also answer these descriptive questions. Some examples include “Does this place sell gerberas” or “Is this place good for a quick shopping trip?”

You can see what past customers and Google users think about your business by navigating to the “Insights” page on your Google My Business dashboard.

Below is a compilation of some selected “hidden” attributes that you can select via the “Answer quick questions” link on your business listing:

For Restaurants

  • Would you recommend this place for a vegan meal?
  • Is this place historic?
  • Is this place good for a quick bite?
  • Is this one of the top places in the metro area for cocktails?
  • If you were looking for a healthy meal, would you choose this place?
  • Does this place attract a trendy crowd?
  • Would you recommend this place for a gluten-free meal?
  • Would you consider this place inexpensive?
  • Does this place have good dessert options?
  • Is there usually a wait here?
  • If you were looking for a vegetarian meal, would you choose this place?
  • Does this place have good views?
  • Is this place good for dining alone?
  • Would you call this a cozy place?
  • Is this an upscale place?
  • Is this place popular with travelers?
  • Is this place popular with university students?
  • Is this a good place to bring young kids?
  • Is this a casual place?
  • Would you call this a romantic place?
  • Does this place serve ice cream?
  • Does this place have fast service?

For Bars

  • Is this place good for dancing?
  • Does this place serve artisanal cocktails?
  • Did you visit this place for less than $10?
  • Does this place attract a trendy crowd?
  • Is there a dress code here?

For Hotels and Lodging

  • Is this a good place to bring young kids?
  • Is this place chic?
  • Is this place contemporary?
  • Would you call this place quaint?
  • Would you call this a cozy place?
  • Would you call this a romantic place?
  • Does this place offer budget accommodations?
  • Is this place elegant?
  • Is this an upscale place?
  • Is this a casual place?
  • Is this place good for a weekend getaway?
  • Is this place historic?
  • Is this a lively place?

Posted in Photography
February 25th, 2019

SEO Best Practices for New Websites

Posted by admin

So, you’ve just launched your brand-new website. You’re anxious for new customers to start rolling in – and want to make sure your existing customers can still find you online. Web users need to be able to find you online before they become a customer. Since the very beginning, web users have favored websites that show up higher in search results, as they want to find the information they need fast. Showing up on the first page of search results has become even more difficult as search engines have adapted to increased browsing on mobile devices, more ad space, and tougher competition as more and more businesses are getting online. That being said, following SEO best practices is critical to building your online presence and attracting customers to your newly launched website. Below are six critical SEO actions to give your website the best chance to rank against the competition.

Action 1: Redirect Old URLs

If you have an existing website, don’t give up on all of that ranking power you’ve built up! A permanent 301 redirect will pass on the majority of your former page’s SEO value to your new site. The stronger the rankings for the older URL, the faster you can improve your search rankings on the new site by using these kinds of redirects. Web developers sometimes recommend other options, such as 404 errors or canonical tags, because 301 redirects can be difficult and require intensive testing. However, SpaceCraft’s simple Legacy URL Tool has simplified and streamlined the redirecting process, so you can give your new website a better chance of ranking from the start. See how to use our Legacy URL Tool here.

Action 2: Add Metadata

You wouldn’t buy a book without reading its title, and search algorithms feel the same way. Page titles and meta descriptions help search engines understand how relevant a page is for specific keywords, and also help searchers determine if a page will provide the information they’re looking for. People also tend to rely on pictures to relay a great deal of this information, but site crawlers can’t see images (yet). That’s why “ALT” tags for all of your images are necessary to help crawlers understand the content of your pages. With liveBooks, our SEO tools make it easy to add titles, meta descriptions, and image alt tags to your website’s pages, so users and search engines can quickly see what your website is all about. See step-by-step instructions on how to do this in our SEO support articles.

Action 3: Verify With Google Search Console

Google Search Console gives you the ability to see your website as Google does. When you sign up for Google Search Console, you’re telling Google that your site is legitimate and open for business. Once you establish your website ownership, it’s easier for you or your webmaster to maintain the health and wellness of your site for the long term. Keep tabs on broken links, missing pages, and larger errors or issues that can occur on your website such as DNS and Server Errors. Make sure you verify your site with Bing, Yahoo and Google to keep an extra set of eyes on your website’s health.

Action 4: Index Your Sitemap

Indexing your sitemap is another important way that Google Webmaster Tools helps search engines understand the structure of your site. Sitemaps have become even more important after changes to the Google algorithm, such as the Panda update, tried to eliminate a great deal of duplicate content on the Web. Submit your sitemap to Google through your new Search Console account so that Google is made aware of each and every page on your website. This helps establish yourself as the originator of your own content.

Action 5: Integrate Google Analytics

An important part of SEO is monitoring how your website traffic has changed over time. While it’s easy to get lost in the numbers, setting up Google Analytics will help you measure how visitors are interacting with your site, how long they spend there, how often they come back and how many end up converting into customers. Diving into your website’s user data can help you make changes to your website that increase conversions, provide valuable insight about what content users find useful, and what sections of the site aren’t performing well.

Action 6: Manage Your Local Profile

Ultimately, you want your website to convert visitors into customers. You want to raise awareness, answer their questions and bring them to the point of sale. For businesses that have a brick and mortar location, this means bringing visitors to the physical store, so having correct business information across the web is critically important. However, maintaining your local profiles can be a time-consuming task. We recommend using a location management platform such as Yext to ensure your local profiles have up to date information about your business at all times. This is especially important if you’re doing any traditional media such as radio or TV. What’s worse than a potential customer hearing your name only to search online and find incorrect business information? Having correct business information not only helps users contact and find your business, but can also increases your credibility in the eyes of search engines.

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