livebooks blog

If you’re a wedding professional, then you already understand the importance of marketing yourself in a crowded industry. And one of the most effective marketing techniques to use to help you stand out is blogging.

Blogging has many benefits for wedding professionals, whether you’re a photographer, a florist, or a planner. It helps gain leads, boosts your website’s SEO, and positions you as a thought leader in your niche. And the best part is, you don’t need a special bag of tricks to create content. All you need is the wedding experience and knowledge you already have! With a few blogging techniques in the back of your pocket, your wedding blog game will be at the next level in no time.

Blog with your ideal client in mind

As a wedding professional, it’s safe to say that you are an expert when it comes to weddings. No matter which product or service you provide, whether it’s florals, cakes, video, photography, or something else, you may have plenty of experience in the wedding world. And luckily, blogging on your website is the perfect outlet for sharing that knowledge with your audience.

Think about who your ideal client is and what they may be searching for when planning their wedding. It’s most likely related to tips, inspiration, style guides, or current wedding trends. This is your opportunity to use your own knowledge and experience to create resourceful blog posts on topics that potential clients will be searching for.

Once they stumble upon your website, they will likely find your website resourceful, and will see you as a thought leader in your industry. You can write about your specific niche in the wedding industry as well as the industry as a whole, but either way, be sure to think like your client.

Hyperlink to industry resources

Whenever you’re writing helpful blog posts for your audience, like wedding day tips or inspiration, it benefits both the reader and your business to include links to outside sources.

Adding links to major wedding resources like WeddingWire give your posts more credibility as a trusted resource. Another important reason for hyperlinking to industry resources is that it helps search engines understand what your website is and why it should be categorized with other wedding websites. This helps boost your overall SEO in the long run which will ultimately lead to more clients being able to find your business.

Showcase your work

Once you’ve gotten visitors onto your site through inspiring and informative blog posts, now is the time to showcase your own products or services. It is your business, after all!

Your website is, first and foremost, a portfolio of your work and an overview of your business. That means you want to include plenty of samples of the work you have done to give potential clients an idea of your expertise.

Gather the photos from each wedding you’re a part of and choose the highlights (or the entire wedding) to include in a blog post. Post these highlights after each wedding to showcase your style and skills to potential clients who find your website.

Start Blogging on an Easy-to-Use Website Builder

liveBooks offers mobile-responsive, customizable website templates for creative professionals and businesses worldwide.

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free here.

With the number of users on social media websites and platforms consistently growing every year, it’s no surprise that businesses have jumped on the train as well — and for good reason! It’s a fun way to engage with potential customers and increase your reach.

However, far too many entrepreneurs have started to rely almost entirely on social media to grow their business, instead of reaping the benefits from building an effective and informative website.

If you’ve ever heard the saying, “Don’t build your property on someone else’s land,” then you may understand what we’re getting at here.

Here’s the truth: every business needs an impactful website to reach potential customers. And for wedding professionals, this isn’t just a guessing game . . it’s fact.

The Latest in Wedding Industry Data

According to WeddingWire’s 2018 Newlywed Report, which utilizes information from almost 18,000 newlyweds who said their vows in 2017, 83% of wedding planning is now done online.

Additionally, the top sources for finding wedding vendors were wedding-related websites and online searches.

What does this mean for wedding professionals? In short, this data suggests that those who offer the most assistance and access to potential couples on the web are more likely to win the competition against those who don’t.

And if that isn’t enough to convince you, here’s a list of other fantastic reasons why your wedding company needs a website that sells.

1. You own it.

That’s right: not Facebook, not Youtube, not any other fancy social media platform that rises to the top in upcoming years. Your website is yours to keep.

The best part? You can customize your website the way you’d like, and show off your craft in a way that isn’t limited by the algorithms and boring profile settings of any social platform.

2. Websites are the perfect way to spotlight your portfolio.

Wedding couples love seeing specific examples of previous work. Whether you’re a wedding designer who’s got a knack for everything vintage or you’re an up-and-coming videographer with a unique editing style, your website is the best chance you have of showcasing what you love so much about being in the industry.

3. You can use your website as the foundation to all of your other marketing and sales efforts.

Think of your website like a “city center”: you may have interstates and roads extending out in other directions, but they all can help drive traffic back to the core.

Instead of seeing your social media handles, your networking events, and any wedding shows you attend as being solitary, start to look at them like a connected web, with your site at the center.

This means that the focus becomes less about convincing potential clients to buy solely through that one channel, but instead about cycling them through the buyer’s journey.

For example, if you have someone who sees a post on Instagram and loves your work, they can view your profile, begin to explore your website, and follow other areas where you’re engaged (such as your blog, your Youtube channel, your Pinterest boards, etc.).

Looking for an easy-to-use platform to build the perfect website for your wedding company?

liveBooks offers stunning, customizable website templates for wedding industry professionals and creatives.

Not only will you feel empowered and excited to show off your website, but you can be confident that they’ll look great on any device. Fully mobile-ready and responsive in all the best ways.

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!