livebooks blog

The website builder has grown in popularity as the one-stop-shop for your business’ online representation. A relevant indicator of this status quo is a quick Google search for “website for business”. All links from the first page lead to website builders.

The debate between custom development and website builders rages on and there’s no denying that they both have their pros and cons. So what sets them apart is not what they can do for their clients, but what their clients need from them.

What is it about website builders that attract so many business owners? We compiled a list of 11 major advantages that a website builder has on coding a website from scratch.

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What started in the late 1990s as a personal platform to share interests to the online public, blogs have steadily developed as trustworthy sources of information and pillars of communities whose followers may not be living in the same geographic region as the blogger, but their bond to the content creator and the rest of the members is as sturdy as they get.

Blogs come in many shapes: from the classic textual weblog, to vlogs (video blogs) or podcasts. But what emerged as an online-diary created and updated by only one individual is now becoming more obviously a very useful tool for businesses. Not only do they guarantee a constant flow of content, they are also the perfect answer to the newly-emerged question: WHO are these companies?

Trust is earned through hard work and commitment, and businesses rely on blogs more these days to assure the general public that their heart is in the right place. So they share their actions, their thoughts, their vision with everyone who would lend an ear. Whether in marketing campaigns or simple year-round content creation, businesses now turn to blogs to build better bridges.

The results? A reliable online community, an increase in brand visibility and more happy clients. If you’re not still convinced your creative business needs a blog, give this piece a thought.

Before starting a blog, you will need to take some things into consideration:

• You will need to be consistent, make a schedule and stick to it.
• You must find the topics that best suit you and your business and create your posts around them.
• You should know who your target is and adjust your writing persona to them.
• You should use an online platform that is easy to update.

We’ve already covered the top three items in a previous article, so make sure you give that a read to familiarize yourself to the process of starting a blog. So what we’re left is choosing the best platform for your followers and ultimately for yourself.

Use your website as the platform for your blog

There’s a chance you already have a website to showcase your products or services. It’s also very likely you’ve covered all the SEO bases and the website is generating valuable reach each day. So why use another platform for your blog when you can incorporate it to your website under a separate page? Think of all the perks this merger brings.

SEO
Take the SEO you already have set up for your website and add to the reach well-placed keywords within your blog posts can bring! Furthermore, think of your visitors: now they won’t have to change tabs to read your blog, instead they’ll spend more time on your website, where they can easily find your contact info and thus, making it easier for them to get in touch with you.

One platform
Adding a blog to your website means you don’t need to familiarize yourself with the functionalities of a stand-alone blog platform. This affects how you see your future blog posts: the easier it is to post them, the more likely you are to keep posting.
Choose a responsive platform that allows you to easily edit and upload your posts on the go. Once the restrains of your work-space are cut off, the limit to your possibilities goes with it.

One login
We have created tons of users and passwords for our online presence. Too many to keep track of. So why create another if you can bypass this altogether? Having your blog on the same platform as your website means you login once and all your tools are there for you to use.

Regular updates
We know updating your website is more than often postponed. If you had your website and blog on the same platform, though, every time you logged in to post something, you’ll inevitably be reminded that you need to address your website, too. Chances are you’ll find a couple of minutes to make those changes and provide your visitors with new content.

liveBooks is the website builder that allows blog incorporation on the same platform. Your posts, as well as your portfolio, are easy to update and share.

Try our responsive platform today and start your 14-day FREE trial!

If you’re a wedding professional, then you already understand the importance of marketing yourself in a crowded industry. And one of the most effective marketing techniques to use to help you stand out is blogging.

Blogging has many benefits for wedding professionals, whether you’re a photographer, a florist, or a planner. It helps gain leads, boosts your website’s SEO, and positions you as a thought leader in your niche. And the best part is, you don’t need a special bag of tricks to create content. All you need is the wedding experience and knowledge you already have! With a few blogging techniques in the back of your pocket, your wedding blog game will be at the next level in no time.

Blog with your ideal client in mind

As a wedding professional, it’s safe to say that you are an expert when it comes to weddings. No matter which product or service you provide, whether it’s florals, cakes, video, photography, or something else, you may have plenty of experience in the wedding world. And luckily, blogging on your website is the perfect outlet for sharing that knowledge with your audience.

Think about who your ideal client is and what they may be searching for when planning their wedding. It’s most likely related to tips, inspiration, style guides, or current wedding trends. This is your opportunity to use your own knowledge and experience to create resourceful blog posts on topics that potential clients will be searching for.

Once they stumble upon your website, they will likely find your website resourceful, and will see you as a thought leader in your industry. You can write about your specific niche in the wedding industry as well as the industry as a whole, but either way, be sure to think like your client.

Hyperlink to industry resources

Whenever you’re writing helpful blog posts for your audience, like wedding day tips or inspiration, it benefits both the reader and your business to include links to outside sources.

Adding links to major wedding resources like WeddingWire give your posts more credibility as a trusted resource. Another important reason for hyperlinking to industry resources is that it helps search engines understand what your website is and why it should be categorized with other wedding websites. This helps boost your overall SEO in the long run which will ultimately lead to more clients being able to find your business.

Showcase your work

Once you’ve gotten visitors onto your site through inspiring and informative blog posts, now is the time to showcase your own products or services. It is your business, after all!

Your website is, first and foremost, a portfolio of your work and an overview of your business. That means you want to include plenty of samples of the work you have done to give potential clients an idea of your expertise.

Gather the photos from each wedding you’re a part of and choose the highlights (or the entire wedding) to include in a blog post. Post these highlights after each wedding to showcase your style and skills to potential clients who find your website.

Start Blogging on an Easy-to-Use Website Builder

liveBooks offers mobile-responsive, customizable website templates for creative professionals and businesses worldwide.

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free here.

Your website and social media work hand in hand. The two are both pieces of your brand identity and should communicate the overall message you want your audience to receive.

Before you launch your next social media campaign, make sure your website is looking its best in order to achieve successful results.

Your website is the base of your digital strategy

No matter what kind of campaign you’re running on social media, the call-to-action will likely lead to your website. Your business’s website is the foundation for the rest of your digital strategy.

In other words, everything you produce online will direct users to your website. This means that once potential clients or customers land on your website after seeing your social media campaign, it needs to provide all of the information and content they’re looking for.

You could have created the most well-designed, attention-grabbing campaign, but if your website falls flat once users visit it, then the campaign likely won’t yield the results you’re hoping for.

Good content

If you create social media content that draws people in and builds a loyal following, your website should match that. Your audience may love your content on Facebook or Instagram, and they’ll likely head to your website to see what other content you have.

This is where having a great website will be important. The content you produce through your social media campaigns should be the same or similar to the content that’s on your website.

If your audience enjoys the content they’re seeing on social media, they will visit your website to see more. Make sure that your website is delivering on the content that your audience will want to see.

Builds customer loyalty

If you’re trying to grow your audience through your next social media campaign, having a strong website can help. Your website is another opportunity to show your audience who you are and what your business is all about. After launching your campaign, users will visit your website to learn more about your brand which is your chance to further emphasize the message you communicated through social media.

Having this cohesiveness across both channels will build customer loyalty as it ties the brand together. If potential clients or customers follow you on social media, they will have already formed an impression of your brand (hopefully it’s the message you’re trying to communicate!).

And because social media is an extension of your overall brand, including your website, customers will be happy to see that your website gives them the same impression as your social media. Being able to see a strong brand identity across the board will give customers a better idea of who your business is and they will want to stick around to see what you do next.

Start Designing Your Website Today!

If you already know your website isn’t a strong reflection of your brand and isn’t yet ready for those social media campaigns, consider using liveBooks to get started!

liveBooks offers mobile-responsive, customizable website templates for creative professionals and businesses worldwide.

The best part? Our website designs are ready for search engines and look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free here.