livebooks blog

If you’re a wedding professional, then you already understand the importance of marketing yourself in a crowded industry. And one of the most effective marketing techniques to use to help you stand out is blogging.

Blogging has many benefits for wedding professionals, whether you’re a photographer, a florist, or a planner. It helps gain leads, boosts your website’s SEO, and positions you as a thought leader in your niche. And the best part is, you don’t need a special bag of tricks to create content. All you need is the wedding experience and knowledge you already have! With a few blogging techniques in the back of your pocket, your wedding blog game will be at the next level in no time.

Blog with your ideal client in mind

As a wedding professional, it’s safe to say that you are an expert when it comes to weddings. No matter which product or service you provide, whether it’s florals, cakes, video, photography, or something else, you may have plenty of experience in the wedding world. And luckily, blogging on your website is the perfect outlet for sharing that knowledge with your audience.

Think about who your ideal client is and what they may be searching for when planning their wedding. It’s most likely related to tips, inspiration, style guides, or current wedding trends. This is your opportunity to use your own knowledge and experience to create resourceful blog posts on topics that potential clients will be searching for.

Once they stumble upon your website, they will likely find your website resourceful, and will see you as a thought leader in your industry. You can write about your specific niche in the wedding industry as well as the industry as a whole, but either way, be sure to think like your client.

Hyperlink to industry resources

Whenever you’re writing helpful blog posts for your audience, like wedding day tips or inspiration, it benefits both the reader and your business to include links to outside sources.

Adding links to major wedding resources like WeddingWire give your posts more credibility as a trusted resource. Another important reason for hyperlinking to industry resources is that it helps search engines understand what your website is and why it should be categorized with other wedding websites. This helps boost your overall SEO in the long run which will ultimately lead to more clients being able to find your business.

Showcase your work

Once you’ve gotten visitors onto your site through inspiring and informative blog posts, now is the time to showcase your own products or services. It is your business, after all!

Your website is, first and foremost, a portfolio of your work and an overview of your business. That means you want to include plenty of samples of the work you have done to give potential clients an idea of your expertise.

Gather the photos from each wedding you’re a part of and choose the highlights (or the entire wedding) to include in a blog post. Post these highlights after each wedding to showcase your style and skills to potential clients who find your website.

Start Blogging on an Easy-to-Use Website Builder

liveBooks offers mobile-responsive, customizable website templates for creative professionals and businesses worldwide.

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free here.

No matter how long you’ve worked in the wedding industry, having a strong presence online and ranking highly in search engines is now a top requirement in order to be successful.

In fact, around 83% of wedding planning in 2017 was done online — according to WeddingWire’s 2018 Newlywed Report, which collected information from nearly 18,000 newlyweds last year alone.

This means that if your wedding photography, catering, floral design, rentals, or other wedding vendor company isn’t playing the digital marketing game, you’re missing out . . . and big time.

If getting to the top page or two on Google is one of your biggest challenges, here are a few tips to help you improve your ranking starting today.

Register as Business

Chances are you’re already registered on websites like WeddingWire, but in order to really boost your SEO, you should also register as a business through a handful of others:

• Google My Business
• Yelp
• Bing Places
• Yahoo Small Business

Doing so will show search engines that you are local and/or service specific locations, and will also increase your ranking by having these trustworthy and highly used organizations link back to your own website (further driving more traffic over time).

Also, if there are other organizations, such as the Professional Photographers of America (PPA) or The American Association of Certified Wedding Planners (AACWP), be sure to sign up to be listed on their directories as well.

Build Your Blog

By far one of the most surefire ways of increasing your ranking is by generating more content online. Writing and publishing quality content on your website’s blog that potential couples will want to read does wonders for your SEO.

Not only does it tell Google that you are a leader and expert in this industry or field, but it also gives more information (think: keywords!) for the algorithm to scan through and rank you for.

Get Featured

Have dozens of weddings under your belt that you know other couples would love to see for inspiration? Submit them to publications!

If you’re the photographer, this is likely already something you’re used to. If you are a different wedding vendor, reach out to the photographer to discuss publications you think certain weddings may be a great fit for!

When other wedding inspiration websites feature your work, they provide a link back to your website to give you credit — which in turn boosts your credibility in Google’s eyes.

Start Pinning

Google isn’t the only search engine powerhouse these days! Although many users out there see Pinterest as yet another “social network”, it’s actually a search engine.

With over 175 million active monthly users and 93% of active pinners using Pinterest to plan for purchases, there is an abundance of potential customers to reach on the platform. And when you confirm (or “claim”) your website through the Pinterest app as a business, your pins can more easily link back to your website and boost your overall SEO on Google.

Start Designing Your Website Today!

liveBooks offers mobile-responsive, customizable website templates for creative professionals and businesses worldwide.

The best part? Our website designs are ready for search engines and look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free here.