livebooks blog

If you’re a wedding professional, then you already understand the importance of marketing yourself in a crowded industry. And one of the most effective marketing techniques to use to help you stand out is blogging.

Blogging has many benefits for wedding professionals, whether you’re a photographer, a florist, or a planner. It helps gain leads, boosts your website’s SEO, and positions you as a thought leader in your niche. And the best part is, you don’t need a special bag of tricks to create content. All you need is the wedding experience and knowledge you already have! With a few blogging techniques in the back of your pocket, your wedding blog game will be at the next level in no time.

Blog with your ideal client in mind

As a wedding professional, it’s safe to say that you are an expert when it comes to weddings. No matter which product or service you provide, whether it’s florals, cakes, video, photography, or something else, you may have plenty of experience in the wedding world. And luckily, blogging on your website is the perfect outlet for sharing that knowledge with your audience.

Think about who your ideal client is and what they may be searching for when planning their wedding. It’s most likely related to tips, inspiration, style guides, or current wedding trends. This is your opportunity to use your own knowledge and experience to create resourceful blog posts on topics that potential clients will be searching for.

Once they stumble upon your website, they will likely find your website resourceful, and will see you as a thought leader in your industry. You can write about your specific niche in the wedding industry as well as the industry as a whole, but either way, be sure to think like your client.

Hyperlink to industry resources

Whenever you’re writing helpful blog posts for your audience, like wedding day tips or inspiration, it benefits both the reader and your business to include links to outside sources.

Adding links to major wedding resources like WeddingWire give your posts more credibility as a trusted resource. Another important reason for hyperlinking to industry resources is that it helps search engines understand what your website is and why it should be categorized with other wedding websites. This helps boost your overall SEO in the long run which will ultimately lead to more clients being able to find your business.

Showcase your work

Once you’ve gotten visitors onto your site through inspiring and informative blog posts, now is the time to showcase your own products or services. It is your business, after all!

Your website is, first and foremost, a portfolio of your work and an overview of your business. That means you want to include plenty of samples of the work you have done to give potential clients an idea of your expertise.

Gather the photos from each wedding you’re a part of and choose the highlights (or the entire wedding) to include in a blog post. Post these highlights after each wedding to showcase your style and skills to potential clients who find your website.

Start Blogging on an Easy-to-Use Website Builder

liveBooks offers mobile-responsive, customizable website templates for creative professionals and businesses worldwide.

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free here.

With search engine optimization (SEO) becoming more important for small business owners these days, it’s no surprise so many entrepreneurs are using a blog to find new customers.

That’s right: blogs are no longer only used for publishing content about personal stories or experiences. In fact, companies who blog often are more likely to generate leads than those that don’t blog at all!

If you already know how important it is to start a blog for your business, you’re on the right track. But in case you need a little extra help to get you started, here are a few key steps to kick-off your blogging strategy!

Define Your Buyer Personas

Before you begin generating content and publishing it on the web, your first step should be to narrow your strategy.

One of the best ways to begin strategically using a company blog to market to your ideal customers is through buyer personas.

Buyer personas are semi-fictional representations of your ideal audience(s).  What makes them great for helping you with your blog content is that they allow you to better envision the types of people you’ll be writing to.

Personas can also assist you with coming up with ideas in the first place, because you’ll have a better grasp of who your ideal customers are, what they enjoy doing, and the top challenges or questions they have. And once you obtain that knowledge, you’ll be able to tailor your content to those problems and provide useful information to them!

Need help defining your buyer personas? Head on over to Hubspot’s free Buyer Persona Template!

Compile Blog Topics and Titles

Once you have a good idea of who you’re trying to reach, use a notepad or a new Google Doc file to keep all of your blog topics in one place.

Begin listing out some of the ones you discovered while creating your buyer personas. What questions might they have? What challenges do you hear from your current clients that you can provide solutions to?

Be sure to also write down some topics that may seem a little outside of the norm. Although you want to hit on all of the major talking points, it’s great for both SEO and user experience to write about topics your competitors might be overlooking.

For example, if you’re a wedding photographer, consider writing about other issues and topics in the wedding industry, rather than just in your niche. Many photographers miss out on the SEO opportunities out there and only publish content related to their previous client sessions and weddings. But the ones that publish content that provides the most useful information on the web will win out from an SEO standpoint.

Schedule Time to Write

Now for the biggest hurdle: actually spending time putting content together!

If you’re one of the many business owners out there who juggle 10 or 15 different roles every day, you may find it hard to write on a regular basis. While you could always outsource to a fantastic freelance writer, it’s important to remember that time management is key to success in business.

Aim to set aside a couple of hours a week, or one day a month, to write blog posts in advance. Then, once they’re done, you can rest assured until your next calendar reminder for blog writing comes up.

Final Blog Tips for Business Owners

Just a few last tidbits of advice as you venture into this new form of digital marketing:

• Don’t be afraid to delegate. If you don’t have time or the energy, it’s okay to hand the job to someone else you trust.
• Be yourself and utilize your personality. The last thing your clients will want to read is a post that sounds like a computer wrote it. Add in some flair! Write as if you were talking to your clients or friends out loud.
• Proofread! This one can’t be emphasized enough. Although mistakes do happen, if you have several typos throughout one post, you could do more harm than good by publishing it.

Tell Your Story with an Impactful Website

liveBooks offers stunning, customizable website templates for wedding industry professionals and creatives.

Impress your potential clients with a visually stunning website that is ready for search engines and looks great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!