livebooks blog

I don’t care if you’ve been in business for 2 months or 20 years; this is something that is always of concern to small business owners.  And, for those people who feel comfortable in their pricing, it is a short-lived comfort.  Pricing must always be examined and re-examined.

Photo courtesy of Laurel McConnell Photography

Are you priced appropriately?

Take a look at the following factors and consider how they impact your pricing:

• the median price of photography in your region and target market
• your specialty, your niche
• the value that you bring to the client
• your education, your experience, and your on-going training
• your artistry and talent

But, in the photography world there is one major component of pricing that is often forgotten: YOU. What about your TIME, your LABOR?

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You have a liveBooks website, but are you using your site to its fullest potential? We are constantly improving the infrastructure that surrounds your website, and these 11 features – some new, some updated – will add power and mobility to your online business presence.

And so – on to the features themselves – and why they are important to you:

Email – Your brand needs to be consistent throughout all online and offline channels, and your webmail is no exception. With a liveBooks account, you receive your own branded webmail (http://webmail.your-domain), up to five email accounts and 1GB of storage space. This feature adds professionalism to your business and further unifies your online brand.

Storage space – For each liveBooks website you are allotted 3GB of storage space. This generous space allotment allows you to upload images to the front and back end of your website without having to worry about “going over.”

iPhone/iPad/iPod compatibility – Most elements of your business are mobile, so why shouldn’t your website be mobile, too? Simply check a box in the editSuite to allow customers and potential clients to view your site on their Apple-based mobile devices.

Client Access – If your website is akin to your online studio, then the Client Access section is your presentation room. You have the ability to create a unique post-project viewing experience for each of your customers by creating portfolios with customized logins and personalized greetings. By creating an online experience that is unique for each customer, you will ensure the longevity of your business relationship.

SEO – Everything about your liveBooks site is searchable, from the site and image titles to portfolio names. liveBooks sites do exceptionally well in organic search results, so your creative business can be found in the saturated online environment.

Blog – With a liveBooks Companion Blog, you can create a blog that matches the look and feel of your website, adding consistency and credibility to your online business presence. A blog can help you build an emotional connection with customers, and generate strong leads.

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You don’t become known as the “elephant photographer,” receive a “Best of ASMP” award in 2008, and get your series featured on Nikon’s “Learn and Explore” page without being a great photographer. But an outstanding branding and marketing campaign doesn’t harm either. So, how did San Francisco-based fine art photographer Carol Stevenson do it?
She did it with some help from a great consultant, a liveBooks website and tools provided by other vendors, like Moo. You can read our recent case study, in which Carol shares some of her online and offline branding secrets, or hear more about her work with Moo by listening to a snippet from our podcast with Carol below. To listen to the full podcast, click here.

A SPECIAL OFFER FOR YOU: As a “thank you” to Carol for all her help with this case study and podcast, we’d like to extend a special offer to you, which will benefit the Golden Triangle Asian Elephant Foundation, the organization with which Carol works. By signing up for a new liveBooks website for $39 a month, and using promo code lbcarol5, you will save 5 percent on the initial cost of your site. In turn, we will donate 10 percent of the proceeds of that purchase to the Golden Triangle Asian Elephant Foundation.

Carol Stevenson on Brand [Short] by liveBooks

If you’d like to hear the full podcast, click here.

Download the Case Study on Online/Offline Brand that talks more about Emilie Inc and Carol Stevenson.