livebooks blog

We recently spoke with Emilie inc. photography founder Emilie Sommer to learn how she has successfully marketed and branded her photojournalism wedding studio over the past seven years. Now, we’re sitting down with commercial advertising photographer Jeff Thayer of  Jeffrey Thayer Photography, a studio based in Los Angeles, California, to pick his brain about how he has integrated his online and offline brands.

Jeff, who is a liveBooks customer who also works with our partners Agency Access and Moo, says, “Having a strong personal vision and having consistency to your brand is what’s going to get you jobs.” He attributes much of his success to his use of Moo business cards. Click below to briefly listen to what Jeff has to say.

Jeff Thayer on Brand [Short] by liveBooks

If you’d like to hear the full podcast, click here.

Photo by Jasalyn Thorne Photographers

As one of the top five winners of the 2010 emerge Photography Contest, photographers Jasalyn and Jason Thorne from Jasalyn Thorne Photographers were selected to have their work featured on The Knot’s “Getting Engaged” blog.

Jasalyn and Jason are Canadian-based, award-winning photographers who travel internationally to reach their clients. Their work has been featured in publications such as Wedluxe, AisleWalk Magazine (Best Editorial 2009), Real Weddings, West Coast Bridal Guide, The Complete Wedding Directory (Cover 2010) and numerous others. They were recognized at WPPI in 2010 when they received Accolades of Excellence for their images.

The “Getting Engaged” feature focuses on an engagement photo shoot with couple Zahir and Zahra that feels both rustic and urban. These images were hand-picked by The Knot’s Photo Editor Rebecca Crumley.

Congrats on the feature, Jasalyn and Jason!

We are moving to sharing business stories with podcasts, so you will hear first hand what photographers and creative professionals are saying on a range of topics with relevant, easy-to-implement tips and tools to make their businesses more profitable!

In this story, we caught up with Emilie Sommer, the founder of emilie inc photography, a photojournalism wedding studio based in Portland, Maine, to learn how she developed her brand and integrated it across all online and offline channels.

We’ve posted a quick snippet of Emilie’s podcast below. If you’d like to learn more about how she developed her chocolate brown and pink polka dot look or what she’s doing to grow her business, click here to listen to the whole podcast, which is housed on our “Success” page.

Hear more about what Emilie has to say about online and off line Brand integration here.

Brand – Emilie Sommer – Sound Bite by liveBooks

Brand – Emilie Sommer – Full Interview by liveBooks

Editor’s Note: Dr. Jeffery M. Levine was recently featured in the New York Times article, “The Elderly, Through the Eyes of a Geriatrician.” Levine (a liveBooks customer) discusses geriatrics and the combination of art and medicine on his healthcare blog, www.jmlevinemd.com.

As a young doctor starting out in my profession I wanted to stake a claim in academia – doing research and teaching about human aging.  What I achieved is something different from what I originally intended when I began my project of visually documenting the process of growing old.

Initially I tried to catalog the physical manifestations of aging.  Using Kodachrome slide film and flash, I captured changes of the skin and musculoskeletal system, supplementing my portfolio with x-rays that enhanced understanding of the physiology of growing old.  One day out of curiosity I switched to black and white film, turned off the flash, and stepped back to photograph my patients in their natural environment and captured the interactions between me and my subject.

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