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Michelle Loretta LOVES to have coffee with wedding professionals. She loves to talk shop and discuss business strategy. So, in 2009 she started a blog: Sage Wedding Pros. This blog would evolve to cover all things business in the wedding and event industries. These days, Sage Wedding Pros is a consultancy dedicated to educating small business owners. The company’s mission is to create sustainable business in the wedding and event industries.
Michelle joined the wedding industry when she launched her stationery business in 2004: mmm… paper. She has a background in finance, having armed herself with a BS in Accounting from University of Southern California and having spent her early career working for Deloitte LLP. She spent 5 years in the fashion industry as a sales manager for DDLA, and a visual merchandiser for Coach, Inc. In 2008, Michelle co-founded the wedding industry not-for-profit Get Hitched Give Hope.
Today, Michelle helps small business owners in the wedding industry with their business planning. Her particular strength is in financial analysis. After years of reviewing financial reports, she can look at the numbers and quickly identify strengths and weaknesses within any organization. Hidden in financial info are always opportunities for improvement and growth. She loves being able to help with the “mystery of numbers” and make business owners confident in their business finances.
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