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August 12th, 2010

Making Your Website Work For You and Your Business

Posted by liveBooks

You have a liveBooks website, but are you using your site to its fullest potential? We are constantly improving the infrastructure that surrounds your website, and these 11 features – some new, some updated – will add power and mobility to your online business presence.

And so – on to the features themselves – and why they are important to you:

 

Email – Your brand needs to be consistent throughout all online and offline channels, and your webmail is no exception. With a liveBooks account, you receive your own branded webmail (http://webmail.your-domain), up to five email accounts and 1GB of storage space. This feature adds professionalism to your business and further unifies your online brand.

Storage space – For each liveBooks website you are allotted 3GB of storage space. This generous space allotment allows you to upload images to the front and back end of your website without having to worry about “going over.”

iPhone/iPad/iPod compatibility – Most elements of your business are mobile, so why shouldn’t your website be mobile, too? Simply check a box in the editSuite to allow customers and potential clients to view your site on their Apple-based mobile devices.

Client Access – If your website is akin to your online studio, then the Client Access section is your presentation room. You have the ability to create a unique post-project viewing experience for each of your customers by creating portfolios with customized logins and personalized greetings. By creating an online experience that is unique for each customer, you will ensure the longevity of your business relationship.

SEO – Everything about your liveBooks site is searchable, from the site and image titles to portfolio names. liveBooks sites do exceptionally well in organic search results, so your creative business can be found in the saturated online environment.

Blog – With a liveBooks Companion Blog, you can create a blog that matches the look and feel of your website, adding consistency and credibility to your online business presence. A blog can help you build an emotional connection with customers, and generate strong leads.

Google Analytics – Syncing your website with Google Analytics can provide powerful information to help you run your website more effectively. You can tell what pages have been the most popular at driving traffic, what keywords are bringing in readers, how long visitors are staying, etc. These vital pieces of information will help you tweak your inbound marketing efforts so you can lure in more monthly visitors, and in turn generate more business leads.

Image linking – The images on your liveBooks site can link out to any website that is pertinent to your business. Link to your Pictage account for selling prints online, your Etsy page for selling handmade items, your lab of choice for developing prints, etc.

Multimedia – liveBooks websites are multimedia ready. Add video to your home page or infuse emotion with a little music. Multimedia will add another dimension to your website, and give customers and prospects a compelling online experience.

FTP – You can upload content to your FTP space without using third party software. Our solution also enables you to deliver content to clients via FTP (so they don’t have to use third-party software). This feature protects the security of your creative work and website, and also provides a fast, effective way to deliver work to your customers.

PDF Generation – Turn files housed on the backend of your website into PDFs in a matter of seconds. There is no need to use a third party application, which streamlines your workflow and saves you time.

Posted in Best Practices

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