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Watch and listen to Mark Wallace talk about liveBooks, the Vimeo integration and why he thinks it is important to take a close look ‘under the hood’ – and then do something about it.

Mark’s thoughts on liveBooks from Mark Wallace.

See more about Mark and his liveBooks website

I don’t care if you’ve been in business for 2 months or 20 years; this is something that is always of concern to small business owners.  And, for those people who feel comfortable in their pricing, it is a short-lived comfort.  Pricing must always be examined and re-examined.

Photo courtesy of Laurel McConnell Photography

Are you priced appropriately?

Take a look at the following factors and consider how they impact your pricing:

• the median price of photography in your region and target market
• your specialty, your niche
• the value that you bring to the client
• your education, your experience, and your on-going training
• your artistry and talent

But, in the photography world there is one major component of pricing that is often forgotten: YOU. What about your TIME, your LABOR?

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You have a liveBooks website, but are you using your site to its fullest potential? We are constantly improving the infrastructure that surrounds your website, and these 11 features – some new, some updated – will add power and mobility to your online business presence.

And so – on to the features themselves – and why they are important to you:

Email – Your brand needs to be consistent throughout all online and offline channels, and your webmail is no exception. With a liveBooks account, you receive your own branded webmail (http://webmail.your-domain), up to five email accounts and 1GB of storage space. This feature adds professionalism to your business and further unifies your online brand.

Storage space – For each liveBooks website you are allotted 3GB of storage space. This generous space allotment allows you to upload images to the front and back end of your website without having to worry about “going over.”

iPhone/iPad/iPod compatibility – Most elements of your business are mobile, so why shouldn’t your website be mobile, too? Simply check a box in the editSuite to allow customers and potential clients to view your site on their Apple-based mobile devices.

Client Access – If your website is akin to your online studio, then the Client Access section is your presentation room. You have the ability to create a unique post-project viewing experience for each of your customers by creating portfolios with customized logins and personalized greetings. By creating an online experience that is unique for each customer, you will ensure the longevity of your business relationship.

SEO – Everything about your liveBooks site is searchable, from the site and image titles to portfolio names. liveBooks sites do exceptionally well in organic search results, so your creative business can be found in the saturated online environment.

Blog – With a liveBooks Companion Blog, you can create a blog that matches the look and feel of your website, adding consistency and credibility to your online business presence. A blog can help you build an emotional connection with customers, and generate strong leads.

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