livebooks blog

A wedding image by SAS Becker. © SAS Becker

Q: What are the biggest up-front costs a photographer will need to budget for to make the transition to shooting weddings full time?

A: The obvious one is gear. As a professional you need at least two of everything and a wide selection of lenses. You wouldn’t really show up to a wedding with just one camera, would you? One thing that surprised me was the wear and tear on my gear. My previous years as a stock and editorial shooter didn’t require the shutter activations I am seeing in my wedding work. My first year, with more than 40 weddings, I sent in three speedlights and one body for repair. Your website, identity, and branding are also going to be a big expense starting out. Don’t forget promotional pieces and print costs for your studio or portfolio.

There is a lot of trial and error that goes into deciding how best to spend your hard-earned dollars. My first several weddings I promised my brides the world, then I had to deliver expensive albums that ate into my profit. Now I prefer to get most of my profit up front in the form of a creative fee instead of marking my albums way up — especially because not every client is interested in a traditional album.

Workshops and conferences are a great way to brush up your skills and learn from other photographers’ experiences. Some provide great information while others are pointless. I think their real value comes in networking. All in all it is helpful to speak to as many pros as possible to see what worked and didn’t work for them and to adapt their advice to your current situation.

At the National Geographic Photo Camp that Ed taught in Rajasthan, a "city kid" photographs a cow. © Ed Kashi

1/4/09

We’re in Jhadol, a small village nearly two hours drive outside of Udaipur to teach 20 teenagers, 10 from the city of Udaipur and 10 from the villages of this area. This is one of several National Geographic Photo Camps, which use photography and visual storytelling to foster cultural exchange and to open new vistas of awareness for these kids. The goal is not to create photographers, although that would be lovely. Instead, we are trying to empower these young people to tell the stories of their lives, communities, and families, thereby opening their eyes to their own world while sharing their vital and meaningful stories with outsiders.

I believe strongly in the power of photography to teach, to raise awareness, and to intimately and dramatically bring to life our stories, our issues, and our subconscious concerns. I have witnessed this power in countless situations, including refugee camps in Uganda, rural villages of Oaxaca, Mexico, the Latino district of San Francisco, and the South Bronx. These are the other National Geographic photo camps I’ve been a part of, but beyond this one set of experiences, I’ve been reminded repeatedly that photography has an uncanny, unique power to inspire, to prick the questioning mind, to discover beauty, and to express the intimate and personal.

It is this nexus of passion for, belief in, and commitment to the unique universe of visual storytelling that compels me to keep on driving forward, moving against the current odds, the dire predictions and blatant economic and structural trends. I cannot stop, nor do I believe I should. There is a usefulness, potency, and necessity to photography.

Showing my work from the Niger Delta to teens in the south Bronx or a village in India elicits the same response: indignation, surprise, and horror at the social, economic and environmental injustices of that story. These reactions exemplify the universal language of photography and the power of what I can achieve with my work.

Michael Rubenstein's "Party Kids in Portland, October 3, 2008," an image from Redux's upcoming American Youth book*, published by Contrasto and due out in May 2009. © Michael Rubenstein

Most agent fees are either 75/25 or 70/30.  As far as I know, they don’t vary by level of photography or industry.

At Redux: Assignment fees are split 70/30, stock sales are split 50/50. Photographers being represented  can expect the agency to send out their portfolios, target clients, design, print, and mail regular promotions, help edit your portfolio and website, submit bills to clients and collect payment from them, give an advance if needed, set up meetings for you, pitch story ideas to clients, work on ways to build your portfolio, split expenses 70/30 on mailing/promotion and stories for portfolio use and resale. Photographers considering an agency should ask if the above are done for them, when they will get paid, how often their books go out, and to whom. Same goes for promo pieces.

We do one big agency promotion per year at Redux, which is usually a promo piece featuring the best photography of the last year and that we expect buyers to keep. We also send out individual photographers’ promo pieces throughout the year, usually once a quarter. We also do a monthly Redux email newsletter that goes out to clients. That email includes information on special photographer whereabouts, new feature stories, notable tear sheets, upcoming Redux events, and photographer exhibitions.

Photographers who license stock through Redux can expect that we are packaging and pitching relevant work during newsworthy events, keywording and captioning their work for optimal searching, syndicating their work overseas through a network of experienced and trustworthy international agencies, and making sure their work is available for licensing as soon as it is off embargo.

* Click here for more images from the America Youth book.

Newsha reflected in a window during her Hajj pilgrimage. © Newsha Tavakolian

Miki Johnson: Tell me about why you wanted to do photograph Hajj.

Newsha Tavakolian: I always wanted to go to to the holy city of Mecca. So then when I went there in 2006 for a reportage on the death of the late Saudi king, I said to myself, “It would be such amazing place to photograph, I should come back to take pictures during the annual Hajj pilgrimage.” So for two or three years, I was applying for the visa. And I could never get it. But in 2008, I applied just five months before, and I was pushing hard because I really wanted to go there to take pictures. This time they gave me the visa and in a couple of days  I had to be ready to go.

"Please forgive me if I have done you wrong in any way. I am going on Hajj." Newsha wrote that text message to all her family and friends before the pilgramage. She received 100 messages back, plus gifts like this white Hajj dress. © Newsha Tavakolian

MJ: You mentioned that it was very important for your pictures to be personal. Why was that?

NT: If you look at the first picture [above], I was preparing my Hajj dress. It’s a custom when you go to Hajj, you have to ask all the people around you, family members and friends, for forgiveness, because in Muslim culture, when someone comes back from Hajj, no one should be sad with them. If you had a fight with someone, or you hurt someone, and you go to Hajj, your Hajj is not accepted. So everybody should have good feeling about you.

So I did that. I sent a text message to all my family members and friends. I said I’m going to Hajj…you can read the text in the first picture in the caption. Many of my family members and friends texted me back. My cousin brought me a Hajj dress. My aunt brought me prayer beads, and other relatives came, and they said, “Please pray for us. I want a good husband.” Another one said, “I want a good wife. I want a house.”  Because when you go for the first time to Hajj, they say if you pray for someone, it’ll be accepted by God. So I had to prepare myself before I went to Hajj — from a photographic standpoint as well. Because for me, the pictures should show the emotion in such a spritual place, show how people are, and where they are sleeping, and small details. Because many photographers who go there, they are too newsy. But I wanted to take pictures of the journey I’m going through myself.

But of course Hajj is one of the most difficult places to take pictures. Because it’s so crowded. There are too many people there. It’s hot. You have to walk 10 hours…normally it takes half an hour, but because there are so many people, it’ll take 7 or 10 hours to walk between the religious sites. And I had two heavy cameras.

Men are required to shave their heads during Hajj. © Newsha Tavakolian

MJ: Tell me about being there, taking pictures. How did people react to you?

NT: Before I went there, I was thinking it was going to be hard. Maybe they won’t let me go to a certain area to take pictures. But in Saudi Arabia, when you go to Hajj, you have a minder with you, a rule which goes for all journalists visiting Saudi Arabia. They bussed all the journalists and photographers around in a group, which was a problem for me since I wanted to avoid having the same angles as the news wire photographers. I had to go out of my way to visit other places or shoot from different perspectives. To capture the feeling, the emotions of the Hajj, you cant be like a Japanese tourist traveling through Europe. I wanted to spend time in certain places, hang out with pilgrims. The high point of the Hajj is only four days so you cannot waste any time.

I was thinking many Muslims wouldn’t want to be photographed. As a photographer, I went to many different places; I covered different things. I know how to deal with people. I try focus on faces of people to see if they are ok with being photographed or not. It’s a spritual trip, so you don’t want to go around destroying people’s private moments too much. I try to be like a fly on the wall and don’t attract too much attention to my camera. Everyone needs to wear white, and in order not to stand out, I wore the same with clothes as everyone else.