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Q: What is the biggest mindset change that needs to happen in order to make a successful transition from part-time to full-time wedding photographer?

A: Making the switch from commercial photography to the private sector seemed like an easy transition.  At first, I thought private clients would be easier than photo editors and art buyers… somehow not as demanding. This is not the case. Just think about how much is riding on a wedding: all of the planning, money, anticipation. You can almost always reshoot a model — not a wedding. I think you should approach your families and couples like a commercial shoot. You should always have a concept or an idea you are trying to convey. Are your subjects free spirited, strong, inspiring, or traditional? How will you illustrate this visually? Having a concept brings depth to your images and brings them to life. In the end, whether it’s an art director, a bride, or a new mom, all you really want is for them to be happy with the end result.

This is also really a question about values. I would prefer to think of myself as more than simply a service provider or vendor. In the end I am providing my clients with a photographic product. But, I am not making widgets here; I am giving 110% of my time, talent, and heart as an artist. My values tell me to treat it like a business. Your customer always comes first. It is my job to make sure they are satisfied. So before, during, and after the creation of the photos I am a business professional, they just get a little piece of me in every sale ;-)