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February 24th, 2009

What do photo reps generally charge, and what should you expect for your money?

Posted by Jasmine DeFoore

Don’t miss Jasmine’s other informative posts: “When is the right time to approach a rep?” and “How to have a productive meeting with a rep.”
Party Kids at Tube and Ron Toms in Portland, October 3, 2008

Michael Rubenstein's "Party Kids in Portland, October 3, 2008," an image from Redux's upcoming American Youth book*, published by Contrasto and due out in May 2009. © Michael Rubenstein

Most agent fees are either 75/25 or 70/30.  As far as I know, they don’t vary by level of photography or industry.

At Redux: Assignment fees are split 70/30, stock sales are split 50/50. Photographers being represented  can expect the agency to send out their portfolios, target clients, design, print, and mail regular promotions, help edit your portfolio and website, submit bills to clients and collect payment from them, give an advance if needed, set up meetings for you, pitch story ideas to clients, work on ways to build your portfolio, split expenses 70/30 on mailing/promotion and stories for portfolio use and resale. Photographers considering an agency should ask if the above are done for them, when they will get paid, how often their books go out, and to whom. Same goes for promo pieces.

We do one big agency promotion per year at Redux, which is usually a promo piece featuring the best photography of the last year and that we expect buyers to keep. We also send out individual photographers’ promo pieces throughout the year, usually once a quarter. We also do a monthly Redux email newsletter that goes out to clients. That email includes information on special photographer whereabouts, new feature stories, notable tear sheets, upcoming Redux events, and photographer exhibitions.

Photographers who license stock through Redux can expect that we are packaging and pitching relevant work during newsworthy events, keywording and captioning their work for optimal searching, syndicating their work overseas through a network of experienced and trustworthy international agencies, and making sure their work is available for licensing as soon as it is off embargo.

Be Part of the RESOLUTION: Do you have other questions about reps you’ve always wanted answered? Leave them in the comments and we’ll ask Jasmine to address them in upcoming posts.

* Click here for more images from the America Youth book.


  1. March 19th, 2009 at 8:05 pm


    What’s a good source to search for a rep? I can’t seem to find solid representation around New England. Thanks!

  2. April 17th, 2009 at 7:23 am


    nice, really nice!

  3. April 29th, 2009 at 1:10 am

    Darien Chin

    Just wanted to say thank you for this.

  4. December 22nd, 2009 at 6:38 am


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