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Posts Tagged: search engine optimization

If online visibility for your website is what you want, proper SEO is what you need

Your website is relevant, your portfolios are updated, your photography is flawless; so how come so few come to visit? It all comes down to that super popular fellow who only listens to bits of your story, but is excited to share all info it has on you to whomever will ask – the search engine.

Yes, it’s definitely your friend, as long as it gets to know you. Introducing SEO, the one thing every photography website owner knows they need, but not too many actually accommodate it. SEO, or Search Engine Optimization, is the information laid out for the algorithms that skim through each published page, indexing them. They go from link to link and figure out what each website is about, how reliable it is and thus, how relevant it is for the online seeker.

According to what keywords you’ve used in the SEO fields, it will determine a ranking for your website. You already have a great photography website, but does the SEO formula agree? There are a few things you can do to put your foot in google search’s door and say “Alright, I’m here!”

It’s SEO Everything™ time!

The liveBooks websites are all about ease of access to your content, and SEO fits right in the whole scenario. It’s a platform used mainly by photography professionals, a career that stresses on the visual advantage over linguistics, which usually makes indexing a little harder, but we have many ways to go around that. It’s called SEO Everything and it truly is everything you need to get your photography website running at the speed of SEO. (There’s no such measurement unit, but we figure it’s fast. Superfast.)

First things first: check that your website will be indexed by search engines. This feature is automatically turned on, but we’ll go ahead and double-check just in case.

  1. Go to settings, then click on the SEO tab.
  2. While we’re here, let’s make sure that your website title and description are filled in. We’re determined to make the title visible for search engines, so our advice is to make it easy to read: business name + the keyword that describes your field of work (“Lara Croft: Tomb Raider” is a great example, even though we’re positive it wasn’t intentional). What you write in the description is up to you. This is the place where keywords are not important and it’s the only place where you don’t need to worry about google’s piercing scanners. The description appears under your website name in search results. (http://goo.gl/3HBg5R)
  3. We can now proceed to the reason why we’re here: the first field in the search settings field. You want your website to be found, so the first option should be turned on. (http://goo.gl/cENHbu)
  4. Finally, scroll down to the last field, Schema.org, and choose the appropriate organization type to be featured by this tool in indexing your website. (http://goo.gl/HkQJAU)

SEO for your pages

Now we’re ready to take on the great adventure of page and image SEO. This is an important journey to make, since we’re dealing with a photography website where written content is usually scarce. To give an overall perspective, the SEO algorithms behave best in a page containing around 600 words, so we’ll have to make up for it if you choose to let your photography do the talking without inserting text blocks to your galleries. Still, a few words are in order here, a few well written and descriptive words which will serve as your copy-paste material for the keywords field and will never again be seen on your website.

Before you move any further, get writing! Remember, capitalization is unimportant here, but spacing and spelling is. The recipe for a proper keyword sequence is keyword comma space keyword comma space and so on. (ex. wedding photography, engagement photography, ceremony photography in AZ, etc.)

In your content area click on a page and you’ll see a SEO & Settings dropdown field on the right side. This is where you stunning copy-paste skills will come in handy. Fill in these blocks with the keywords and description you’ve set. Do this for all pages. It’s tedious, we know, but you only do it once. Okay, you do it every time you create a new page or item, but trust us, it matters.

SEO for your photos

Now, we’ve said SEO Everything and we mean it! Don’t think we forgot the most important actors in your show: the photographs. In your image library click on the eye icon that appears when you hover over with your mouse and you’ll see a pop-up with the image info. We’ll focus on the first two fields: the title and the description. liveBooks allows google to index this info even if you choose not to show it on your website with the image info on hover option. This is a great feature that not all photography platforms can take pride in having, so we’re boosting over here.

  1. Fill in the title first; it should be descriptive (sunset wedding on Cape cod, floral arrangement at reception, newly weds take wows, etc.).
    Notice how the examples we’ve given contain more words connected to your business, not just photography. That’s because as much as you want people to find you for their specific need, you also wouldn’t mind to have a prospective client bump into your work while googling for a flower arrangement and finding a great photographer to capture the spirit of their big event. and coming back to our buddy google and its power to validate your website, this is a great way to convince it that you are a proper professional who understands the entire ensemble of your work field.
  2. The description, on the other hand, can differ from image to image and it is up to you to make it as detailed as you want to give an even bigger picture.

Extra tips

  • You should have one website for your business so that google doesn’t get mislead
  • If you’re doing a blog, use your website as the platform for it instead of an external page. Feel free to use outside links to projects.
  • Keeping track of your ranking and optimal keywords is a must when reaching for a greater audience. The liveBooks professional plan includes real-time analytics, so you won’t have to bother with 3rd party tools.
  • Changes won’t happen straight away, it takes time for the algorithms to find your updates and index them.

seo tips for website images

When it comes to websites, content may be king, but it’s most effective when combined with great imagery. And this isn’t just guesswork, either! A major portion of our brain’s primary functions is to process visual information, which is why your website should be visually appealing as much as it is informative.

If you’re a wedding industry professional, chances are you depend pretty highly on photographs to showcase your samples of work. As you should!

Couples love seeing examples of previous weddings. They are great for inspiration, and give potential clients a sense of your style.

However, if your website images aren’t optimized properly, they could be doing more harm than good. Be sure you follow these search engine optimization (SEO) best practices when publishing images to your website.

Consistency in Style

Our first tip is more directly related to user experience, but when your online visitors are more engaged with your website, it can indirectly help your SEO.

Before you even think about adding a photograph, image or graphic onto your website, ask yourself some key questions:

  • Does it match my brand?
  • Will it speak to my ideal audience?
  • Does it look consistent with other visuals I have already placed on my website?

If the image would look cohesive with your branding style, colors and niche market, great! Move on to our next steps. If not, look for something better (or create one yourself!). Remember to focus on quality over quantity.

Resize for Web Use

As great as high quality photographs are for printing, big files (especially ones several megabytes, or MB, in size) can only slow down your website load times.

Why does this matter? Well, for one, website visitors may leave and find another faster website if yours is loading too slowly. Second, your site speed directly affects how well your website performs on search engines like Google.

Photographs don’t need to be more than 72 dpi (dots per inch) for digital purposes. Most photographs, however, start around 300 dpi, causing them to be bigger in size (bytes). Ideally, images should be around 200-800 KB maximum each.

This may be way over your head, but you aren’t alone. That’s why great companies have created top-notch image optimization programs (such as Social Image Resizer Tool), or downloadable software (such as Blogstomp) for the everyday web user to easily resize images for online use.

Image Titles and Alt-Text

Ever wonder how Google knows which images to pull up when you do an image search?

To put it simply, search engines use what they call “spiders” that scan through websites all over the web for information. In order to know what an image relates to or depicts, it relies on the image title and alt-text.

When your website images rank well for the same keywords within the actual content of your website (such as your services or about pages), your overall ranking for those keywords increases.

For example, say you’re a wedding photographer based in Chicago. You have sample photos at some of your favorite locations and venues in the area. If you post a blog highlighting a recent wedding you photographed at a popular wedding venue, the image titles and alt-text should reflect keywords couples would search for on Google to see what weddings hosted there typically look like.

You might even add a few that focus on your particular role as a wedding photographer. Some you might use for this situation could be:

  • Mansion wedding venues in Chicago
  • Wedding photos at the Stan Mansion
  • Stan Mansion wedding portraits
  • Best wedding photographer in Chicago
  • Chicago wedding photographer

Showcase Your Work on a Beautiful Website

liveBooks offers stunning, customizable website templates for wedding industry professionals and creatives.

Impress your potential clients with a visually stunning website that is ready for search engines and looks great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!

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