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Organizing portfolios can seem like a daunting task. It may seem difficult to choose the amount of portfolio galleries necessary to showcase all of your work. With some planning and organizing, your images and portfolio galleries will begin to take shape before you know it!

Here are 3 steps to get you started:

Categorize your work before uploading to galleries

This first step is sometimes overlooked when starting off your website. If you’re able to categorize your artwork or images into categories, portfolios will soon develop. For example, if you are a wedding photographer, you may choose to categorize your weddings based on the bride and groom’s last name. You may also choose to sort them by season, location, or year. Whatever means you choose to sort your images, ensure that you have a cohesive system in place on your entire site.

Bulk uploading your images onto portfolios

Once you are able to organize your work on your computer, bulk uploading will become easier. This allows for a multitude of images to be uploaded to your website’s gallery/portfolio at a time.

Adding Image Details

Adding image details to your images can help index your work in a more organized way. Attributing the correct information will also help search engines pick up on what your image is related to and will help explain what you’re trying to show the world. Ultimately, these simple steps will help boost your images’ SEO.

Get more details here on how to implement each step.

February 8th, 2018

SEO Best Practices

Posted by liveBooks

Search Engine Optimization (SEO) has become one of the most important things you can invest your time into when maintaining a website. Simply defined, SEO is the ability for online search engines to recognize your site through proper indexing. With a strong SEO strategy, you will be able to organically drive customers to your business, based on keywords and common search terms.

Following SEO best practices is critical to building your online presence and attracting customers to your website. The higher a website appears in search results, the higher the number of visitors the page will receive from the search engine. Here are 5 best practices to follow:

  • Use Keywords: What are your customers searching for online? Be specific as possible. If you’re a wedding photographer in Virginia, use “Virginia Wedding Photographer.” Just make sure you aren’t going overboard with keywords, otherwise Google may flag as spam.
  • Add Metadata: You wouldn’t buy a book without reading its title, and search algorithms feel the same way. Page titles and meta descriptions help search engines understand how relevant a page is for specific keywords, and also help searchers determine if a page will provide the information they’re looking for. Manage your SEO details here.
  • Update Your Site: By refreshing the content on your site, you are showing Google that you are relevant. Make a reminder to refresh your content once a month!
  • Optimize for Mobile: Google wants you to provide the best user experience, so the better the user experience on your site, the better you will rank with Google. With liveBooks, your site is already responsive.
  • Analyze: By setting up Google Analytics, you can see how your visitors are finding your website and the search terms they are using to find you. Diving into your website’s user data can help you make changes to your website that increase conversions and can provide valuable insight about what content users find useful, and what sections of the site aren’t performing well.

liveBooks is proud to boast that our built-in SEO tool offers our clients the ability to customize their SEO settings on a photo, page, and site-wide level. liveBooks SEO Everything™ tools allow you to quickly add title tags, descriptions, keywords, and image alt text to your website.

All liveBooks sites automatically include micro-data that search engines, web crawlers, and browsers can extract and process to provide a richer browsing experience for users. Learn more about liveBooks SEO Everything™ tools here.

We know that with the beginning of a fresh new year, many people get wrapped up in new projects and goals. Why not make one of them cleaning up your website?

Here are a few tips that will help get your website ready for a new year with a fresh start.

  1. Update your image gallery: Sometimes you get caught up with work, whether it’s at photoshoots, editing images, creating editorials, and forget to update your website with the new images you’ve created. Updating your images is an important part of showcasing your work. This is especially important for your homepage. Now is a great time to look at your recent jobs and see which images would be best to showcase.
  2. Check your links: It’s important to check your external and internal links continuously throughout the year. Links that don’t lead your audience anywhere create a poor user experience. They are less likely to go back to your website once this happens. It is especially important to check external links as other websites may change page names, website URLs, etc. Internal links are equally as important but are under your control. Check these every time you change a page name within your website.
  3. Optimize your SEO: SEO is one of the most important aspects of your website! The liveBooks8 platform allows you to control SEO on a page/photo level as well as as on a site-wide level. It’s important that all of your SEO tags, descriptions and titles be up-to-date. Now is a great moment to look over these parts of your website. Still need some help understanding what SEO is and how you can optimize it on your website? Read here.
  4. Remove any outdated information from your pages: As a new year begins, it brings the opportunity to showcase new works and events that you would like your clients to see and attend. Potential clients interested in attending your events and conferences could be lost if they see that you have not updated information for the 2018 year.
  5. Update your website’s copyright footer: Your website’s copyright year will not automatically update. Make sure that if you have a copyright on your website and change the year from 2017 to 2018. This is especially important in the footer – the place where most people forget to look through.

These simple tips will make your website look both cleaner and more professional. As the new year begins, make sure to set aside some time to complete these tasks. They will make your website look both more professional and will help attract the right clients in 2018.

Posted in Website Tips and tagged with , ,
September 19th, 2017

How Social Media Can Grow Your Business

Posted by liveBooks

Tuesdays Tip

Social Media 1-1

With so many social media outlets available today, it can sometimes become overwhelming to choose which ones you should be using to engage your audience and bring in new customers. It may seem like the best course of action is to ignore all the choices and just stick to one outlet. What many photographers do not realize, however, is that each platform offers opportunities for growth – whether this may be through brand recognition, followers, or potential customers is your choice! We have outlined the platforms we believe will give your photography business the biggest growth potential!

Instagram

Instagram

With over 200 millions users, Instagram has the power to become one of the most important means of outreach for your photography business worldwide. This platform offers you the chance to build a portable portfolio where you can showcase your work. This doesn’t mean that you have to post every picture from your shoot, but rather the one(s) you consider to be the best.

With its massive hashtag database, Instagram can help bring in clients that are looking for your type of work. By using specific hashtags, clients will be able to find you more easily. When used correctly, these hashtags can become similar to how SEO helps your webpage get views. In addition, creating a unique hashtag for your business can help create a viewing gallery for potential clients. For example, using #johnsmithphotography on your images and having your clients use it when they post your images on their profiles, will ultimately increase your brand’s recognition!

Facebook

Facebook is one of the first platforms that comes to mind when talking about social media. Having 1.71 billion monthly active users makes it one of the most widely known social media platform.  It not easy to figure that this platform can be a very powerful tool to drive new customers to your business!

Instead of using your personal page to showcase your work, create a Facebook page that allows anyone to access your profile. With the use of analytics provided by Facebook, you’ll be able to measure the effectiveness of each post and activity on the account. Additionally, creating a page allows you to boost a post and create advertising campaigns. These two options allow you to choose your target audience (residing area, gender, age, etc.)!

Another great tool that Facebook offers is the creation of events. If, for example, you are giving a photography seminar and would like to invite your followers to attend, this tool helps you reach out to an audience, track the amount of attendees, and keep the discussion streamlined all in one place!

Twitter

Twitter is oftentimes overlooked by many photographers. It requires time and energy to fit everything you are trying to communicate about a shoot into only 140 characters. However, this is a powerful form of expression. You do not need to give your audience an entire explanation of what the picture is about. Rather, allow your image to speak for itself. The saying holds true in this scenario: “A picture is worth a thousand words”.

Many photographers do not realize that when they share their work through Twitter, it can get picked up surprisingly fast. The environment surrounding this platform is very much based around retweets. When your followers love your work, they are very likely to retweet your posts.

To start promoting your business through Twitter, you can see the marketing tips they offer on their website!

YouTube & Vimeo

As with Twitter, YouTube and Vimeo are often ignored by photographers. Many argue that they are not videographers and do not have any content to upload. These video-based platforms are often relevant to the type of photography that you dedicate yourself to. If you are a Wedding Photographer, uploading samples of the “Wedding Day” videos you have created would be a great way to showcase your work to new clients.

If the type of photography you dedicate yourself to doesn’t require the use of videos, you can create video tutorials for your audience and peers. These types of videos create a sense of trust in your viewers that can easily translate into a client-based relationship. By creating a channel on YouTube or Vimeo, your audience will be able to more easily find you and find more videos created by you.

Pintrest

Pintrest is a content sharing service that allows members to “pin” images and videos to their pinboards. The main idea is to create a variety of categories that contain pins, resources, photos, and other information that the viewer finds interesting.

As a photographer, creating your own account that not only showcases your work but also has pins of the type of things you like, allows viewers to better connect with you in a personal way. Landscape photographer, Joshua Holko, shares his work from his projects in various boards that viewers are able to see and pin onto their own boards.

It’s also important to note that this social media platform is largely based on shares. Since photography is such a visual business, it can be a great tool for photographers to market both themselves and their business.

Snapchat

Similar to Twitter, Snapchat is often overlooked by professionals. However, Snapchat offers you and your business the ability to reach your followers organically . The video content you create for the platform is unfiltered, unedited, real and shared in realtime with your audience. Once a follower clicks into your Snapchat story, you have their undivided attention. In a world ruled by constant interruption and many outlets calling attention to your followers, this is a great resource to have on your side.

It’s important to note that Snapchat is a platform that should be used to share how you work rather than to display your work. For example, if you are on a photoshoot, you can record a quick ten-second video showing your audience what your working on, what brand you’re working with, or even give a quick how-to tip. Audiences create a better connection with you when they feel the work is authentic and organic.

It’s important that as a photographer you choose the social media platform(s) you feel best represent your business. Whether you choose to activate social accounts on all of the above mentioned outlets or just one, remember to have your business goals in mind. Once you kick off new campaigns or themes through these platforms, maintain your business perspective, marketing efforts, target audience, and specific goals all in line. With this, you’ll be able to accurately measure your success.

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