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Your website and social media work hand in hand. The two are both pieces of your brand identity and should communicate the overall message you want your audience to receive.

Before you launch your next social media campaign, make sure your website is looking its best in order to achieve successful results.

Your website is the base of your digital strategy

No matter what kind of campaign you’re running on social media, the call-to-action will likely lead to your website. Your business’s website is the foundation for the rest of your digital strategy.

In other words, everything you produce online will direct users to your website. This means that once potential clients or customers land on your website after seeing your social media campaign, it needs to provide all of the information and content they’re looking for.

You could have created the most well-designed, attention-grabbing campaign, but if your website falls flat once users visit it, then the campaign likely won’t yield the results you’re hoping for.

Good content

If you create social media content that draws people in and builds a loyal following, your website should match that. Your audience may love your content on Facebook or Instagram, and they’ll likely head to your website to see what other content you have.

This is where having a great website will be important. The content you produce through your social media campaigns should be the same or similar to the content that’s on your website.

If your audience enjoys the content they’re seeing on social media, they will visit your website to see more. Make sure that your website is delivering on the content that your audience will want to see.

Builds customer loyalty

If you’re trying to grow your audience through your next social media campaign, having a strong website can help. Your website is another opportunity to show your audience who you are and what your business is all about. After launching your campaign, users will visit your website to learn more about your brand which is your chance to further emphasize the message you communicated through social media.

Having this cohesiveness across both channels will build customer loyalty as it ties the brand together. If potential clients or customers follow you on social media, they will have already formed an impression of your brand (hopefully it’s the message you’re trying to communicate!).

And because social media is an extension of your overall brand, including your website, customers will be happy to see that your website gives them the same impression as your social media. Being able to see a strong brand identity across the board will give customers a better idea of who your business is and they will want to stick around to see what you do next.

Start Designing Your Website Today!

If you already know your website isn’t a strong reflection of your brand and isn’t yet ready for those social media campaigns, consider using liveBooks to get started!

liveBooks offers mobile-responsive, customizable website templates for creative professionals and businesses worldwide.

The best part? Our website designs are ready for search engines and look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free here.

One of the most important marketing tasks you can complete as a small business owner is tracking how well your efforts are doing.

If you’ve heard how important website data and reports can be to your online marketing efforts, but you aren’t exactly sure why, here are some top reasons to begin using Google Analytics — and understanding what all of these numbers mean.

You Can Better Track ROI

ROI (short for return on investment) is an essential part of any great marketing plan, especially for small businesses. With limited budgets, it’s all the more important to understand what you’re getting out of the money you’re spending on search engine advertising, social media ads, email promotions and more!

For example, if you spend $500 per month on a Facebook ad for a few months, but only generate $100 in sales each month, your ROI is pretty low. This can mean your ads aren’t reaching the right people and need to be adjusted, or that the item you’re advertising for isn’t a good fit for a Facebook ad.

In short, tracking ROI can exponentially help you save money in the long run, as well as prove whether or not it’s worth it to keep advertising in the same way over time.

Best and Worst Performing Pages and Posts

By far one of the top benefits of utilizing Google Analytics on a regular basis is knowing how well your website is doing on its own.

Do you have some pages with high traffic and engagement, but others with really poor numbers? Do you have a couple of high-quality blog posts generating a big chunk of your traffic while others struggle to bring in one new viewer each month?

By understanding which pages and blog posts are doing poorly, you can better investigate why they may not be performing as well as other pages and posts and how to fix them over time.

Understanding Your Audience

Want to know which cities or states are most engaged with your website? Interested in data that shows you which services or products you offer are of most interest to them?

Google Analytics can help you uncover more information about your online audience that you may not already know. Even if some of the data confirms your guesses, other numbers may surprise you!

Take a look at the information in the Audience > Geo > Location section to learn about where they are visiting from. You might also explore the Behavior tab to see which pages they are engaged with the most on a regular basis.

Learn More About Google Analytics

Is it all a bit overwhelming? Thankfully, Google offers a free course on Google Analytics to show you all the ins and outs of utilizing the data and tailor the reports to your specific needs!

Optimize Your Website’s Design Today

If the data you see in Google Analytics isn’t what you’d hoped it would be, then it may be time to change up your design and content.

With a liveBooks website, you’ll be able to use our stunning, customizable website templates that look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!