livebooks blog

• This week marks the 20th anniversary of the Tiananmen Square Protests. The iconic image of the “Tank Man” is splattered all over the internet, except on the Great-Fire-Wall-bound Chinese internet. The New York Times photo blog, Lens, has a great interview with photographers explaining how their version of the Tank Man came about. Most interesting of all, though, is a follow-up post yesterday showing a never before published photo of the Tank Man getting ready for the confrontation.

• Have you seen The Vendor Client Relationship video yet? If not, you might be the last one. Go check it out now and we won’t tell anyone ;-) It’s a hilarious take on the real world situation for those who work in the photography and advertising business.

• A Photo Editor pointed us to another noteworthy new online video — Michael Almereyda’s documentary about photography icon William Eggleston on Snag Film, William Eggleston in the Real World. The fillmmaker followed Eggleston on various trips around the country, capturing his complex personality and how it affects his work.

• The winning images of the PDN Photography Annual 2009 are now available on its website. We want to give a big shout out to our friends and contributors Alan Chin and Ed Kashi, who won the Photojournalism/Sports/Documentary and Corporate Design/Photo Products categories respectively.

Soul Of Athens 2009 Trailer from AthensHasSoul on Vimeo.

Miki Johnson: Tell me about the goals of the Soul of Athens project.

Jenn Poggi: One of our fundamental goals is to replicate the editorial experience, whether it’s in the newsroom or whether it’s in a more corporate setting where you’re producing a product. It’s not just about that final product; it’s also about taking a group of people, bringing them together, and going through the process together.

The other obvious goal is to examine the soul or makeup of this unique community. We have to ask ourselves, what kind of preconceived notions do we come to the project with? How are we going to shape this project or allow it to be shaped? And how are we going to present different materials in a manner that’s approachable for the audience?

This year we have broadened the kind of content that’s being presented on the site. There have been pieces besides audio/video and still photography presented in the past, like the first year there was a Second Life component. But this year we are doing it in a more inclusive way. We have several interactive informational graphics; we have written pieces. Sometimes several assets are being packaged to address a specific topic. For example, a piece on drilling oil in Ohio has an informational graphic with it, as well as multi-media still photography video presentations.

The team is also thinking about how to present this material and cross-promote it, so there are more ways to search and access the different pieces that exist. That’s one thing that the news industry is getting better at, but there are still many publications that produce a huge project and a few days after it’s posted, it disappears because it’s not re-promoted or cross-promoted.

MJ: How are the students who work on the project chosen and organized?

JP: The first year, Soul of Athens was produced by a relatively small group, the brainchild of a couple of very talented people. Now it’s grown into this institutional project, with a class in the spring quarter. We meet once a week, as if it were an editorial budget meeting in a newsroom. The team of senior producers had been meeting earlier and we had students present a resume and cover letter about their skills and what they’d like to focus on: producing, content creation, development. We tried to pull in people from all majors — information graphic people, designers, still photographers, videographers, sound people, developers, and coders.

MJ: Regarding multimedia, how do you decide where it works and where it doesn’t, when to do audio or video?

JP: First we created a list of all the different story pitches the students made. Then each senior producer went down the list and grabbed several ideas to help shepherd. Each senior producer met with their team to understand their stories and what particular skill sets each person had.

Now that we’re approaching our launch date, as the content is being brought to final production, we are going back and reviewing each of the pieces as a group and deciding what’s a good mix — of topics, storytelling techniques, and assets. With a complicated project like this, you never sit down, hand out a series of deadlines, and say, we need this many people, these pieces of content. It’s not a scientific equation. It’s constantly evolving. When you’re passionate about what you’re doing, there’s always gonna be a little chaos during that final crunch time. You just have to be able to change on the fly and stay fluid through those moments of chaos.

MJ: How did you think about synthesizing everything together and how people would move through the site?

Soul of Athens Senior Producer Carrie Pratt troubleshoots a quandary with the website.

JP: People were working on design ideas at the same time we were coming up with content. In a perfect world, you would assemble all of the content, then look at it and figure out what’s the best way to present that. But we work like we would in a newsrooms, where lots of these things have to happen simultaneously.

The designers made pitches on how they envisioned the Soul of Athens site coming together. One group of people investigated the texture of this community. What do we see in our environment, both man-made natural? Another team talked about the sounds that are happening around us. Designers also had to consider how to present information in a way that fulfills the basic requirements of good navigation.

We culled the initial pitches down to three, which were presented to the whole group. The class as a whole voted on what direction to take. I think in the newsroom setting, because of time constraints, which are worse than ever, this planning part of the process often gets left out — but it’s so important.

MJ: You mentioned that you have people specifically dedicated to promoting Soul of Athens. What have they been doing?

JP: We’re creating some pre-launch energy with things like a trailer video (above). We looked at places that covered Soul of Athens in the past, as well as places that haven’t. Then we looked at new things that have developed this year, like Multimedia Muse, that are really highlighting great work.

At the local level, we’re making t-shirts for the team; we’re chalking up the sidewalks around the community; we’re plastering Post-Its with a slogan and logo around town. There’s a Facebook page and a Twitter feed. There was also a postcard campaign where postcards were created inviting members of the community to contribute their ideas about what the Soul of Athens is. They could write or draw something, then drop it in a post box and have them sent back to us here on campus. Eventually that will become it’s own piece of content on the website.

• Chase Jarvis is pretty much the ultimate iPhone advocate, updating his Twitter/FB feed with new iPhotos several times a day. No surprise, then, that he alerted us to the latest cover of the New Yorker: an iPhone “painting” by Portugal-born artist Jorge Colombo. Colombo used the Brushes iPhone application to create an impressionistic image of Times Square.

• Speaking of technology, the ASMP blog has a post on the five tech trends to watch, including multimedia, the mobile web, immersive websites, computer generated imaging, and augmented reality. If you don’t know what those are, time to get on the cutting edge.

• The New York Times reported that a group of scientists in Europe gathered in a small town in the Netherlands to try to reinvent Polaroid film, which stopped production last year. They took over an abandoned old Polaroid factory and are attempting to reinvent the chemicals needed for the instant film processing. According to the Times, Florian Kaps, the Austrian entrepreneur behind the project, hopes to start manufacturing and distributing the film worldwide later this year.

• Earlier this month, Stephen Mayes gave a key-note speech at a World Press Photo event in Amsterdam. Essentially, he criticized the lack of variety both in terms of subject matter and style of visual language in photojournalism. Whether you agree with Mayes’ argument or not, we think his speech is worth a look.

There is something very validating about seeing your name in the gutter of a magazine, or, even better, in the “about the cover” blurb. Kind of like a great one night stand: You feel confident as hell the next day and you get great bragging rights for as long as the magazine is on the news stand.

Lately my throne reading has included the Magazine Death Pool blog (you may recognize their logo at left), which I peruse with the fascination of a rubber necker passing a freeway accident. Part of me is sad so many periodicals are ascending to printing-press heaven. If I hadn’t landed the occasional regional magazine cover when I was a rookie, I would have had to look for a real job a long time ago.

As I watch the weekly demise of many small and large publications on the Magazine Death Pool, I wonder about the next generation of shooters. Will they be shit out of luck? Will they even have the opportunity to get underpaid to shoot magazine assignments in return for promotional and bragging rights? There is still hope.

As blog content continues to improve, some blogs are being thought of as replacements for expiring print publications. Most  of the images those blogs run are either micro stock images purchased for a buck or an image legally lifted under the fair-use provision of the copyright law. These should be the images of enterprising photographers looking to get some notoriety. I know that you won’t get paid enough to buy a single pinto bean for your next burrito, but avoiding blog publications ain’t doin’ nothing for nobody.

But before you take my advice and go bounding, portfolio in hand, into the living rooms of the bigger blog publications, I’d like to make a salient point. There is a distinct difference between needing to get exposure and already having exposure, like my favorite editorial shooter Brian Smith.

Mr. Smith has earned a phenomenal reputation along with a Pulitzer Prize. He is trusted with heavyweight assignments and heavyweight celebrities because he has proven on several thousand occasions that he can deliver what editors need. The strength of his work and his name gives him a lot of syndication opportunities. He’s definitely not a candidate for throwing his work at the blogging community until they start offering real money. That is an appropriate option for photographers who are looking to build a name like Brian Smith, though, preferably using different letters.

There is nothing more important in the photography world than exposure of your name. It used to be that you would go to a library, research all the periodicals, large and small, and make a list of the magazines that would be a good fit with the style of your work. The small publications were particularly attractive because they were approachable and offered a better-than-average chance of publishing your photos. Granted it was for the price of a single frosty beverage, but fame is fame.

The blogs of today are no different — except for one thing. Young photographers are not yet approaching the high-profile blogs offering images for attribution. Why not be one of the first? Search around the web for blogs that have large readerships. Services like Alexa can help you determine how popular a blog is. Then drop them an email with a link to your site. Tell them where you live and what you’d be willing to do to get your photography with a link attribution on their site (please wipe that smirk off your face). The bonus could be free access to events, a corporate shooting gig, who knows. Nothing ventured… The goal of this is to get your name out of the coffee shop and into the real world.

At some point you’ll have to draw a line in the sand and determine when the freebies stop. A couple of factors to keep in mind when determining the location of that line: Has any connection in the last nine months been a result of your efforts? Has anyone commented that they saw your work on any of the blogs? Is the time you’re putting into creating images for a blog starting to cost you more than its worth?

These questions are no different than the ones you would ask yourself if you were doing the same for a magazine. Magazines just seem more legitimate because they’re paper and stuff. But in the contemporary grand scheme o’ things, and given the rate magazines are disappearing, the gap between online publication and printed ones is diminishing rapidly. Get your name out there. Then please let me know your experiences by leaving a comment here or contacting me through my web site at Lou Lesko Dot Com.