livebooks blog

Harry Benson, the always-dapper, world-renowned photographer, showed up for this recent liveBooks Photographers In Focus video interview in a well-fitted suit — albeit without a tie. According to Harry, his attire isn’t just good fashion sense, it’s also good business sense.

“If you need to go to the White House for a press conference, dress like a professional, not a plumber,” he says. “It shows respect for yourself, as well as who you represent.”

Harry should know, considering he photographed every U.S. president from Eisenhower to George W. Bush. He says he has seen photographers turned down for jobs simply because they were wearing jeans and no jacket.

“It is something that is so obvious to me, yet so many young photographers seem to fail to recognize it,” Harry says.

Now that he mentions it, that suit does look pretty comfortable — we bet he was wearing it even when he was bouncing on beds with the Fab Four. No wonder the Queen of England named the Scottish photographer a CBE (a designation just one level below knighthood) in January.

Check out the video for more Benson insights into being the best photographer you can be.

A wedding image by SAS Becker. © SAS Becker

Q: What are the biggest up-front costs a photographer will need to budget for to make the transition to shooting weddings full time?

A: The obvious one is gear. As a professional you need at least two of everything and a wide selection of lenses. You wouldn’t really show up to a wedding with just one camera, would you? One thing that surprised me was the wear and tear on my gear. My previous years as a stock and editorial shooter didn’t require the shutter activations I am seeing in my wedding work. My first year, with more than 40 weddings, I sent in three speedlights and one body for repair. Your website, identity, and branding are also going to be a big expense starting out. Don’t forget promotional pieces and print costs for your studio or portfolio.

There is a lot of trial and error that goes into deciding how best to spend your hard-earned dollars. My first several weddings I promised my brides the world, then I had to deliver expensive albums that ate into my profit. Now I prefer to get most of my profit up front in the form of a creative fee instead of marking my albums way up — especially because not every client is interested in a traditional album.

Workshops and conferences are a great way to brush up your skills and learn from other photographers’ experiences. Some provide great information while others are pointless. I think their real value comes in networking. All in all it is helpful to speak to as many pros as possible to see what worked and didn’t work for them and to adapt their advice to your current situation.

At the National Geographic Photo Camp that Ed taught in Rajasthan, a "city kid" photographs a cow. © Ed Kashi

1/4/09

We’re in Jhadol, a small village nearly two hours drive outside of Udaipur to teach 20 teenagers, 10 from the city of Udaipur and 10 from the villages of this area. This is one of several National Geographic Photo Camps, which use photography and visual storytelling to foster cultural exchange and to open new vistas of awareness for these kids. The goal is not to create photographers, although that would be lovely. Instead, we are trying to empower these young people to tell the stories of their lives, communities, and families, thereby opening their eyes to their own world while sharing their vital and meaningful stories with outsiders.

I believe strongly in the power of photography to teach, to raise awareness, and to intimately and dramatically bring to life our stories, our issues, and our subconscious concerns. I have witnessed this power in countless situations, including refugee camps in Uganda, rural villages of Oaxaca, Mexico, the Latino district of San Francisco, and the South Bronx. These are the other National Geographic photo camps I’ve been a part of, but beyond this one set of experiences, I’ve been reminded repeatedly that photography has an uncanny, unique power to inspire, to prick the questioning mind, to discover beauty, and to express the intimate and personal.

It is this nexus of passion for, belief in, and commitment to the unique universe of visual storytelling that compels me to keep on driving forward, moving against the current odds, the dire predictions and blatant economic and structural trends. I cannot stop, nor do I believe I should. There is a usefulness, potency, and necessity to photography.

Showing my work from the Niger Delta to teens in the south Bronx or a village in India elicits the same response: indignation, surprise, and horror at the social, economic and environmental injustices of that story. These reactions exemplify the universal language of photography and the power of what I can achieve with my work.

Michael Rubenstein's "Party Kids in Portland, October 3, 2008," an image from Redux's upcoming American Youth book*, published by Contrasto and due out in May 2009. © Michael Rubenstein

Most agent fees are either 75/25 or 70/30.  As far as I know, they don’t vary by level of photography or industry.

At Redux: Assignment fees are split 70/30, stock sales are split 50/50. Photographers being represented  can expect the agency to send out their portfolios, target clients, design, print, and mail regular promotions, help edit your portfolio and website, submit bills to clients and collect payment from them, give an advance if needed, set up meetings for you, pitch story ideas to clients, work on ways to build your portfolio, split expenses 70/30 on mailing/promotion and stories for portfolio use and resale. Photographers considering an agency should ask if the above are done for them, when they will get paid, how often their books go out, and to whom. Same goes for promo pieces.

We do one big agency promotion per year at Redux, which is usually a promo piece featuring the best photography of the last year and that we expect buyers to keep. We also send out individual photographers’ promo pieces throughout the year, usually once a quarter. We also do a monthly Redux email newsletter that goes out to clients. That email includes information on special photographer whereabouts, new feature stories, notable tear sheets, upcoming Redux events, and photographer exhibitions.

Photographers who license stock through Redux can expect that we are packaging and pitching relevant work during newsworthy events, keywording and captioning their work for optimal searching, syndicating their work overseas through a network of experienced and trustworthy international agencies, and making sure their work is available for licensing as soon as it is off embargo.

* Click here for more images from the America Youth book.