livebooks blog

This post was originally published on the Professional Photographer Magazine blog. Photographer, Writer and liveBooks client, Lindsay Adler shares her insight in the first of two parts describing the top 10 things to think about when you start using an HDSLR camera.

Lindsay writes :

If you have an HDSLR camera, video is a great way to add an extra dimension to your work and even offer value-added services to your clients. Some photographers are beginning to differentiate themselves through their video capabilities, and others are finding video an exciting new realm for creativity.

If you are just getting into video, here are a few basic but essential tips to keep in mind.

1. Don’t Forget the Rules of Photography:Don’t forget everything you’ve learned as a photographer. That the same rules of composition and lighting apply here. Just because you add motion doesn’t mean you should drop in visual quality.

2. Add Movement: We are often used to posing our subjects to capture a still moment in time. If you try this same static approach to video, it might as well have been still images. Add motion, action and interaction to your video. You don’t just have to focus on the movement of the subject, but you can also try moving the camera, like including pans (lateral movement of camera). In video, using zoom may have an amateur look; used correctly, it emphasizes tension or intense focus on a subject.

3. Get the Angles: Try to capture all the different angles for variety. It is often suggested to capture a wide shot to establish the scene, a medium shot to meet the subjects, a close-up to interact with the subjects, and super close-up for visual interest and variety. Instead of zooming in, you capture different angles and draw the viewer into the scene. In many cinematic productions, each shot is only on screen for a matter of seconds, which helps keep up the momentum. Use your different lenses—everything from wide angle to macro.

4. Tell a Story: It is even more important to tell a story in video than with photography because you must engage the viewer for a period of time. When you are telling a story with a plot, quest or some end goal, you will be better able to hold the relatively short attention span of today’s Internet generation.

5. Prepare: Video requires more thought and preparation because the segments must be stitched together into a cohesive piece. Summarize the story you want to tell, and figure out what shots you need to tell the story. Consider drawing out a storyboard to figure out which shots you’ll need, and how you can accomplish these shots.

Justin Francis won’t tell you he’s a big deal, but he is. He’s a New York-based director, filmmaker and photographer who made his name in the music industry and has worked with the likes of Mariah Carey, The Cure, 50 Cent, Eminem, Gwen Stefani and The Roots. He’s the mastermind behind Alicia Keys’ award-winning “Unbreakable” and “No One” videos, and this year he directed commercials for companies such as Target, M&Ms, Dunkin’ Donuts and Adidas.

It wasn’t until later, after he had established himself in the film industry, that Justin began to focus on his other passion: Still photography. It was then – in January of 2008 – that he decided he needed a website to house his images, as well as some of his videos. He was one of the first liveBooks customers to effectively implement video on the Web.

In this Q and A session, we asked Justin to share his insights and offer advice to those who are just starting to incorporate video on their websites.

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Watch and listen to Mark Wallace talk about liveBooks, the Vimeo integration and why he thinks it is important to take a close look ‘under the hood’ – and then do something about it.

Mark’s thoughts on liveBooks from Mark Wallace.

See more about Mark and his liveBooks website

I don’t care if you’ve been in business for 2 months or 20 years; this is something that is always of concern to small business owners.  And, for those people who feel comfortable in their pricing, it is a short-lived comfort.  Pricing must always be examined and re-examined.

Photo courtesy of Laurel McConnell Photography

Are you priced appropriately?

Take a look at the following factors and consider how they impact your pricing:

• the median price of photography in your region and target market
• your specialty, your niche
• the value that you bring to the client
• your education, your experience, and your on-going training
• your artistry and talent

But, in the photography world there is one major component of pricing that is often forgotten: YOU. What about your TIME, your LABOR?

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