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Justin Francis

Justin Francis won’t tell you he’s a big deal, but he is. He’s a New York-based director, filmmaker and photographer who made his name in the music industry and has worked with the likes of Mariah Carey, The Cure, 50 Cent, Eminem, Gwen Stefani and The Roots. He’s the mastermind behind Alicia Keys’ award-winning “Unbreakable” and “No One” videos, and this year he directed commercials for companies such as Target, M&Ms, Dunkin’ Donuts and Adidas.

It wasn’t until later, after he had established himself in the film industry, that Justin began to focus on his other passion: Still photography. It was then – in January of 2008 – that he decided he needed a website to house his images, as well as some of his videos. He was one of the first liveBooks customers to effectively implement video on the Web.

In this Q and A session, we asked Justin to share his insights and offer advice to those who are just starting to incorporate video on their websites.

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