Resolve

A collaborative online community that brings together photographers and creative professionals of every kind to find ways to keep photography relevant, respected, and profitable.

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August 31st, 2016

Daniela V. | Meet the Team

Posted by liveBooks

Meet the Team

79852864We are happy to introduce Daniela, liveBooks’ wonderful Client Outreach and Community Representative! Daniela loves working with the talented and creative clients that liveBooks supports. In her free time, she can be found doing Pilates or spending time with family and friends. With her love for traveling and meeting people from different cultures, it is no surprise that Daniela is able to speak three different languages!

Quick Facts
Hometown: Miami, Florida
Favorite liveBooks8 feature: In-line text editing – it allows the site builder to change words and paragraphs without having to switch back and forth between the “content” and “design” tabs!
Favorite TV Show: Suits and Modern Family
Alma Mater: Florida International University
Favorite Quote: “Shoot for the moon. Even if you miss, you’ll land among the stars.”

Posted in Meet the Team

Tuesdays Tip

With incredible visual appeal and ability to connect with large audiences, it is no surprise that Instagram has become a huge social media platform for photographers and creatives. While there is so much potential to reach your target audience, it does take a bit of planning and research on your end to make the most of your Instagram account. Believe it or not, by using a little bit of strategy, you will be able to take your profile from an account to share your day-to-day activities to a powerful business networking tool. Today, we are sharing our top tips for making the most of your Instagram profile:

Image Source: Pexels

Image Source: Pexels

  1. Post often, but quality over quantity:
    • It is important to provide your audience with regular content. Once you develop a regular posting schedule, stick to it. Chances are, your audience will get used to seeing your account in their feed and will start to look forward to interacting with your content. With that being said, each post should positively contribute to your personal branding goals. Sometimes it is easy to post just to post, but ensure that each photo’s mood, content and quality will sequence seamlessly with the image next to it in your profile, while allowing your audience to get to know you and your business a little better.
  2. Find your style and stick to it: 
    • Some people love landscapes, and some people love portrait photography. Some people are interested in a behind the scenes look at your daily life, and other’s want to see your perfect final images. It is up to you to decide who you want to reach, where you want to be in the future, and then go all in. It is great to vary the content in your feed, but consistency is key when it comes to voice and styling, The most important piece of the puzzle, however, is to make sure that you are staying true to your own personal voice and style. Your clients are coming to your social media to learn more about YOU and YOUR work. In the end, people that are interested in the content you are producing will follow and interact with your profile. Find your personal style and use this to guide your content and online image while connecting with your ideal audience.
  3. Use hashtags, but make them specific:
    • Hashtags are a great way to connect you with professionals in your industry as well as potential clients. Beware though, hashtags are also a great way to connect you with spammers. Keep hashtags specific to your location, the content of the image, and your industry to drive up interaction with your target audience. While it feels great to have a large number of followers, you want to make sure that the right people are following you. I will let you determine who the right followers are for your account, but it is our hope that you are able to connect with people that are genuinely interested interested in the content that you are producing (and could, hopefully, turn into potential clients!).
  4. Genuinely network with other professionals in your industry:
    • How good does it feel when you receive a compliment or comment on an image? Pretty good, right? Stay connected with professionals in your industry by commenting and interacting with their Instagram profiles too. Most importantly, make sure your comments and interactions are genuine, thoughtful, and productive. Instead of posting a generic: “Great image!” comment, let the poster know exactly what it is you love about their post or profile. Taking an extra second to generate genuine feedback has the potential to translate into deeper connections and a larger following base overtime. Keep in mind, however, that each user’s Instagram post is essentially a public platform, despite any security settings that are in play. Make sure you are conveying your personal brand image at all times. You never know who may be following them!
  5. Make sure your client (and potential clients) know how to find you online: 
    • Know that once you have gained followers, they may want to interact with you in every way! That means that when they visit your website, they will want to check out your social media outlets as well. With the new liveBooks 8 platform, you are able to create a bridge between your website and your social media accounts. Inserting custom social media icons into your website’s footer or navigation is a great start. Read this blog post to learn how to integrate social media icons into your website’s footer. Also don’t forget: you can also add your website link to your Instagram profile. This will help lead your Instagram followers into potential clients!

Are you on Instagram? We want to feature you! If you have an image that you are interested in having us share, send us an email at social@livebooks.com.

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Dale Clark is the top Commercial Photographer specializing in Interiors and Architecture in Columbus and Central Ohio. Dale’s work has been featured in various publications including The Wall Street Journal, HouseTrends Magazine, Dream Homes, Columbus Underground, Popular Photography, and Shutterbug. Dale holds a Bachelor of Science degree from Wright State University and attended Kettering University (formerly GMI) for Graduate Studies. We are very excited to share his business story and how it came together seamlessly with the liveBooks 8 platform:

I started Arc Photography in 2008 after 20 years of managing a large-scale automotive manufacturing operation. Photography, especially Architectural photography, has always been a hobby and passion. I made the decision to leave the corporate life and dive into Architectural photography full-time in 2008. With a lot of long hours, hard work and persistence, Arc photography has turned into one of the highest volume Architectural/Residential photography companies in Ohio.

Dale Clark 1

Q: How would you describe the aesthetic of your website in three words?

DC: The website is clean yet bold. Very basic to allow the images to stand out and speak for our business. (Clean, bold, basic)

Q: How often do you typically update your website?

DC: I generally update 4 to 5 times a year, sometimes around seasonal changes.

Dale Clark 2

Q: How do you choose the photos that you display on your homepage?

DC: I display what I consider my best work while showing my general style that clients can expect to see.

Dale Clark 5

Q: What is your favorite new feature of liveBooks8?

DC: Besides the wonderful liveBooks web page designs, the new dashboard is super intuitive.

Dale Clark 6

Q: What’s one piece of advice you’d offer to someone designing their website?

DC: A good website will focus on YOUR work and not add “noise” to your presentation. A good website is intuitive so that anyone can explore what you have to offer effortlessly.

Dale Clark 9

 

Would you like to be featured on our blog? Email us at social@livebooks.com!

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Deborah Depolito is a skilled stylist that has 15+ years of experience under her belt. Working with world-renown clients such as Under Armour, Uber, McDonald’s, and Microsoft, it is clear why she is so sought-after in her industry. Her strong relationship with photographers and clients have allowed her to work with on various commercial and editorial campaigns. See more of her work at www.deborahdepolitostylist.com

When people think of styling, they quickly assume that it’s only related to getting the perfect outfit together. What most fail to see is that without a proper styling professional onboard an editorial project, the message being conveyed can be lost. Styling is so much more than it seems – it not only includes props, hair and make-up but also matching people to fit brands and products.

(Director: Gary Land // Executive Producer: Abe Sands // Photographer: Nick Taylor) 

My keenly trained eye for the client’s mission and ever-evolving awareness of color and style ensures that my clients are happy with the end product, every time. This may seem like an easy task – in fact, it’s very difficult. When you’re styling, you not only have to put yourself in the company’s mindset but also in the client that they are gearing the service and/or product to.

 

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Photo by: Stephanie Rausser Photography | www.stephanierausser.com

I believe that it is my warm nature and sense of humor that allows me to complement my ability to dress talent in an authentic and beautiful way. Without this light-heartedness, the work would seem inauthentic and it would create an end-product that my clients would not be happy with.

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Photo by: Stephanie Rausser Photography | www.stephanierausser.com

 

Want to be featured as a guest blogger? Email us at social@livebooks.com!

August 24th, 2016

Claudia N. | Meet the Team

Posted by liveBooks

Meet the Team

27544177We are thrilled to introduce Claudia, one of our outstanding support specialists, to you today. She has been with the team for four years and loves her funny and interesting co-workers. She can often be found hanging out with friends, playing board games, watching movies, reading or riding her bike. Fun fact: in 2015, she won best Catan player in Brasov!

 

Quick Facts:
Hometown: 
Brasov, Romania
Favorite liveBooks 8 Feature: “I love the new editor, how easy it is to update the content and design of the website, but if I had to choose from all, it would be the in-line editing and easy responsive preview.”
Favorite Brand: H&M
Favorite TV Shows: Seinfeld, Walking Dead, Band of Brothers & Friends
Words to Live By: Don’t count the days, make the days count!
You will never see Claudia without…: Her Bracelets

Posted in Meet the Team

Tuesdays Tip

Organizing portfolios can seem like a daunting task. Whether you’re a photographer, an artist, or an art gallery with various artists, it may seem difficult to choose the amount of portfolio galleries necessary to showcase all of your amazing work. With some planning and organizing, your images and portfolio galleries will begin to take shape before you know it! Here are some steps that we have found helpful to get you started:

  • Categorize your work before uploading to galleries

This first step is sometimes overlooked when starting off your website. If you’re able to categorize your artwork or images into categories, portfolios will soon develop. For example, if you are a wedding photographer, you may choose to organize your weddings based on the bride and groom’s last name. You may also choose to sort them by season, location, or year. Whatever means you choose to sort your images, ensure that you have a cohesive system in place on your site.

  • Bulk uploading your images onto portfolios

Once you are able to organize your work on your computer, bulk uploading will become easier. This allows for a multitude of images to be uploaded to your website’s gallery/portfolio at a time.

  1. Once you have added the “Portfolio” page, click to add a new block. Choose “Image Gallery”.TT1
  2. Once added, choose the “Select from computer” tab and select the images you’d like to upload to the portfolio

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3. Once ALL images have been uploaded, refresh your browser. Some pictures may not be in the same order as they were on your computer. You can click and drag the images to organize them as you’d like.

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  • Adding image details

Adding image details can help index your work in a more organized way. Attributing the correct information will also help search engines pick up on what your image is related to and will help explain what you’re trying to show the world. Ultimately, these simple steps will help boost your images’ SEO.

  1. Select the eye icon next to your image

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2. Add all image details needed

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  • Title – Name of your work
  • Description – Short explanation of the work (viewers will see as a hover/pop-up on most browsers)
  • Tags – Helps organize all of your images into a sort of filling system on your “Image Library”
  • Photo Credit – Helps attribute credit to the photographer
  • Photo Credit URL – Links viewers to the website of the photographer or rightful owner of the work (if you are the owner, you can leave blank)

 

  • Adding hyperlinks and deleting images

If you would like to hyperlink your image to a specific website, you can do that through the “hyperlink” icon. In order to delete an image, you can select the “trash can” icon.

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You can find all of the images you have uploaded to your liveBooks website builder through the “Image Library” tab in your “Content” section. You can use the “Filter images” tool to sort through image tags (i.e.: if you tagged “Smith Wedding” in the “Tags” section of the image, you would type this into the Filter images box to see all of your images with this specific tag).

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Is there a new liveBooks feature that you are excited to learn more about? Let us know at social@livebooks.com.

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Goran Kosanovic is a commercial, advertising, and editorial photographer in the Washington, DC area. We are excited to share his story and a bit about how his career and liveBooks 8 site came to life with you today:

I am originally from Serbia, and while growing up, my father was in charge of taking our family pictures with an old Czechoslovakian camera. Back then, black and white photos were only available in a format size that was a little bit bigger than a business card. I always wondered: “Can they be bigger and in color?”

Once I came to the US, I chose to change my studies from mechanical engineering to photography. I went to the Brooks Institute of Photography and moved to Santa Barbara, CA. While in school, I managed to assist many great photographers from the LA area. This experience being with commercial photographers while watching them create amazing images was priceless. Back then, everything was on film, so there was no margin for error. Everything was done in camera – lighting, composition. That was the way I learned and is how I continue to create my images.

Upon graduating, goranfoto was created, and I slowly started developing my brand with a website, business cards and a logo. As I love to cook, food was a natural subject choice for me, so I focused my work mostly on hospitality and food photography.

I currently call the Washington DC area home, where I live with my family. It was the perfect place to expand my hospitality and food photography business. The city offers cuisines from around the globe, and for me, it was not very hard after leaving the West Coast, except the weather of course!

See more of Goran Kosanovic’s fantastic images on his liveBooks 8 site at www.goranfoto.com.

Goran Photo1

Q: How would you describe the aesthetic of your website in three words?

GK: Easy to use. I always knew that I needed something very simple.

Q: How often do you typically update your website?

GK: I do it very often. I try to update it every week, either with new gallery images or with some blog type of news.

Goran Photo2

Q: How do you choose the photos that you display on your homepage?

GK: I try to rotate images that will attract jobs and potential clients. My greatest hope is that visitors to my site will understand my style and what I am all about.

Goran Photo3

Q: What is your favorite new feature of liveBooks 8? 

GK: Simplicity. I do not want to waste my time creating and re-creating pages and pages of my website. In today’s world, it should be simplified so the time used is minimal for me and for the viewer.

Goran Photo4

Q: What’s one piece of advice you’d offer to someone designing their website?

GK: At this point, I think picking the right images, while making your site easy to navigate are the major things to having a great website.

Goran Photo5

Have a website you’d like us to feature? Email us at social@livebooks.com.

Guest Post Header (1)

Lou Bopp is a talented photographer, director, and producer that is currently based in New York City and St. Louis. Recently, Lou has worked to craft a new director’s reel. With years of experience in the field and wonderful insight, Lou details the struggles and successes of creating a great production below. 

To see more of Lou Bopp’s fantastic portfolio, visit his site at www.loubopp.com.

It’s all about the croissant.

My new director’s reel is long overdue. Creating fresh work and sharing it with prospective clients is vital. Curating said work is not the easiest – I would much rather be shooting. However, I work with awesome people and having others to bat around ideas with, from the perspective of great editors, makes a world of a difference. Ralph Waldo Emerson said it best, The field cannot be seen from within the field. 

When it comes to my directorial approach, whether I’m working off a creative brief, a board or run & gun, I’m always on the lookout for serendipitous moments. As I am often hired to shoot both motions & stills, I direct in a manner that compliments one another. The train of thought and overall conceptual vision are about the same. However, the implementation is a whole other ballgame. Screw it up, and you risk losing the brand message and the project becomes discombobulated. Finding the right DP is paramount and pivotal. Same with producers, location managers etceteras even the catering. Because at the end of the day, no matter how great the final piece is, the client may only remember a stale croissant. Great producers are key.

In this reel, you’ll see projects from Hershey Chocolate, The Aalsmeer Flower Auction in Holland, which is the busiest floral market in the world, Mississippi tourism, a disaster mitigation firm, CSpire, a telecommunications firm, a company called USG that probably made the ceiling tile that you’re sitting under, Traders Point Creamery, FM Global, a huge solar farm on the Mexico border and more.

I’d like to thank the awesome folks at rukus post who were instrumental in making this cut. I hope that you enjoy!

Posted in Multimedia / Networking / Video / Videos
August 17th, 2016

Luis A. | Meet the Team

Posted by liveBooks

Meet the Team

21611534 We are happy to introduce one of our senior support specialists, Luis, to you today! He has been with liveBooks for 6 years and genuinely enjoys helping people through his position. When he is not hanging out with his wife Margie, Luis can most likely be found practicing Taiko drumming, making and eating pizza (entirely from scratch, mind you!) or watching Doctor Who.

Quick Facts:
Hometown: San Francisco, CA
Favorite liveBooks8 Feature: the developer tools
Favorite Brands: Apple Computers & Converse Shoes
Pets: Mika & Daphne (his two sweet cats!)
Favorite Quote: “The knack of flying is learning how to throw yourself at the ground and miss.”–Douglas Adams

Posted in Meet the Team

Tuesdays Tip

The new liveBooks8 website editor allows you the freedom to create a custom navigation bar that fits your website’s specific needs. Whether this includes a drop-down menu that organizes your portfolio galleries into a visual index for your viewers to choose from, the use of social media icons, or the use of links and buttons to direct your viewers to another webpage or websites, you’ll be able to customize every aspect of the navigation bar. See below for some helpful tips to get you on your way to creating a navigation bar that fits the design of your website:

Creating Drop-Down Menus

  1. Log in to your liveBooks8 website editor
  2. Select the Content tab
  3. Select “Add New Pages”

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4. Check the box next to “Navigation Item” and then select “Add”

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5. From the drop-down, select “Text (No link).” This will allow you to create a title for the portfolio/gallery without leading your viewers to a blank page. Once you have chosen this option, change the Text Label to the name you would like your drop-down menu to have.Screen Shot 2016-08-15 at 6.42.49 PM

6. Once you have successfully finished all of the above steps, you can begin adding portfolios that will showcase your work. In order to organize the portfolios to display in the drop-down menu you have just created, you will need to indent your portfolio pages.

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Social Media Icons in the Navigation Bar

The new liveBooks8 website editor allows users to easily and seamlessly integrate social media outlets to their website. What’s the difference between having your social media icons in the navigation versus in the footer? Here are some of the most contrasting differences:

  • Depending on the layout that you have chosen, social media icons may catch viewer’s eyes more in the header of your website
  • Having your social icons in the navigation bar highlights the importance of social media outlets with your work; they are equally as important as other pages on your website
  • The navigation bar allows up to 4 social media icons at a time; the footer allows for unlimited social media icons to be added
  • If you have added a variety of pages to your navigation bar, we recommend that you consider adding social media links to the footer of your site. With a number of pages in your navigation, viewers may find it to be too crowded.

Adding social media icons to navigation bar:

  1. Log in to your liveBooks8 website editor
  2. Select “Content”
  3. Select “Add New Pages”
  4. Check the box next to “Navigation Item” and then select “Add”
  5. From the drop-down, select “Social Icons”

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6. Select up to 4 social media icons that you would like to display on the navigation bar (Tip: Make sure to keep the “Open in new window” box checked. Otherwise, your viewers will leave your page immediately upon clicking the icon.)

7. Make sure to copy and paste the exact URL from your social media outlet. Also – check these icons frequently to make sure they are still linking to your social feeds correctly. Changes in usernames and domains from social media feeds may cause you to lose viewers along the way.

 

Creating Links and Buttons

The links and buttons feature on the navigation tool can help navigate your viewers to a specific part of your page that you want to showcase. This is especially true in the case of buttons. Links, on the other hand, are more commonly used for external links, which will lead viewers to another website.

Adding links and buttons to the navigation bar:

  1. Log in to your liveBooks8 website editor
  2. Select “Content”
  3. Select “Add New Pages”
  4. Check the box next to “Navigation Item” then select “Add” (look above for image)
  5. From the drop-down, select either “Link” or “Button”
  6. Change the “Text Label” to what you’d like your Link of Button to read to viewers (i.e.: “My Blog” if the link leads viewers to your blog)
  7. Copy and paste the URL into the “Link” section

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Is there a new liveBooks8 feature that you are excited to learn more about? Let us know at social@livebooks.com!

 

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