A collaborative online community that brings together photographers and creative professionals of every kind to find ways to keep photography relevant, respected, and profitable.
Want us to find an answer to your question? Interested in becoming a contributor?Email us
The internet is constantly changing and as creative small business owners we need to evolve as it changes. It seems like everyone is touting the importance of the mobile experience these days – and for good reason!
The number of smart phones in use worldwide has exceeded 1 billion, and it’s only continuing to climb. In fact, although only 1% of small businesses have optimized their website for mobile viewing, 50% of all local searches are preformed on mobile devices. By the end of 2014 mobile is predicted to overtake desktop Internet usage. With consumers using mobile devices and tablets more often, it has become more important than ever to have a well-designed mobile website for your business.
A mobile version of your website allows potential clients to find you, view your work and connect with you easily while on the go, directly from their mobile devices and tablets. While the core of your business is the same, mobile customers expect a different experience when searching for the perfect photographer or designer.
Your website and its content needs to be easily found, read and shared. Our new HTML5 mobile site design, Mobile Websites 2.0, is already optimized for mobile viewing, so that is one less thing for you to worry about!
Here are just a few benefits of mobile websites:
Improve user experience
Having a well-designed mobile site that allows your viewers to intuitively and easily browse your work is key to keeping them engaged. Higher engagement increases the average time spent on your site and that raises your chances of converting visitors into customers.
Manage your business anywhere, at any time
Convenience wins. When potential customers can discover your work and interact with you via their mobile devices, it makes it more likely that they will keep you in mind for a potential project or job. It also makes it easier for you to interact with your audience in real time (or close to real time) and as a creative professional this is especially important.
Improve customer service quality and responsiveness
If your business is accessible via mobile you’ll be able to respond to inquiries and customer service questions and issues as they happen. Timely responses will ensure that you have satisfied customers and might be the factor that lands you your next job.
Provide a seamless multi-channel experience
Clients who discover you in one place will likely view your work in another. Being able to maintain a consistent experience across devices and channels allows you and your work to be easily accessible.
Easy integration of social media
Social Media has become an important and in most cases a cost effective way to make, maintain and build connections. Allowing your mobile site visitors to easily share your work and follow you via social media can help increase your exposure.
The Truth Told Project
One girl or woman is raped every minute in the Democratic Republic of Congo (DRC). The rape is not random, as you might think. It is a power play that targets those who are not in a position to fight back. The rebel and military groups use rape as a scare tactic and way to control and destroy local communities. The DRC’s society is so broken rape is now “normalized.” Millions of girls, women and men have been raped. Many more will be raped in the time it takes you to read these few paragraphs.
Photographer Sarah Fretwell woke one day from a nightmare and realized she was “supposed to go” to North Kivu, a warn-torn and mineral rich region of the Democratic Republic of Congo (DRC). Shortly after, in December of 2010 she arrived and spent 50 days photographing and filming the girls and women of the DRC. She absorbed and chronicled their stories of terror and tragedy. Fretwell passionately formulated what is now called, The Truth Told Project.
Her mission is to assist these girls and women to tell their stories. Fretwell’s compelling photographs capture the pain, despair, innocence and hope of these women and children. By using photography, videography, art and written words, Fretwell generates conversation and brings awareness to something each of us can actively participate in to end.
Sarah challenges us to live our life’s purpose, “The mistake I was making was waiting for someone to hand me the opportunity to make a difference instead of creating it myself.”
Upon returning to the US, she was invited to present at the 2012 SXSW Interactive Conference and presented at TEDx Skid Row Unreasonable Activism, but it is each of us as individuals that need to actively help in the cause.
“We vote with our dollars,” says Fretwell. Countries such as Rwanda, Uganda, elite Congolese, and foreign mercenaries profit from mineral resources because of the unregulated supply chains that feed the high technology consumption of the world.
Fretwell’s call-to-action is for all of us to be mindful of what happens when our technology thirst is constantly quenched. The photo industry specifically with our high turn over of electronics can have a huge impact on this issue by demanding that all of our technology companies are doing their best to use conflict-free minerals from the DR Congo. Canon and Nikon, specifically, have received a red light ranking on the “Conflict Minerals Ranking“. According to the Enough Project who conducts the study, “These companies have done next to nothing to shift their practices toward conflict-free from Congo. They are not members of industry-wide efforts, have not taken the proper steps to investigate their supply chains, have said nothing about legislation, and are not actively engaged with other stakeholders.”
In every aspect of the photo industry we should all be actively commenting on the way our tech companies are conducting business. What are their environmental and social impacts? It is our “need” for these electronics that is ultimately helping fund the fighting in DR Congo. The reality is that many companies will not change their practices until their customers and stakeholders demand it.
To that end, here are some actions you can take now:
1. Email your tech companies and tell them to Make Your Products Fully Conflict-Free with minerals from the Congo (via Enough Project).
2. Visit the Conflict Mineral Company Ranking to see how your brands of choice stack up.
3. Email your electronics companies and let them know you want your electronics to be conflict-free.
4. Sign the Conflict Free Mineral Pledge and share it on Facebook.
5. Urge Samantha Power, United States Ambassador to the United Nations, to help sanction key conflict gold smugglers by signing this online petition.
6. Ask the US State Department to hold Rwanda accountable by commenting directly on their Facebook page.
7. Send an automated message to your state representative to Co-Sponsor House Resolution 131.
Please visit www.thetruthtold.com to view more of Sarah’s compelling portraits and learn more about how you can make your community conflict-free.
The program is actively seeking funding to expand its reach. Please email email@example.com to offer your assistance and support.
A climber and visual storyteller, Cory Richards was named National Geographic Adventurer of the Year in 2012. Cory’s camera has taken him from the controlled and complex studio to the wild and remote corners of the world, from the unclimbed peaks of Antarctica to the Himalayas of Nepal and Pakistan – all in the attempt to capture not only the soul of adventure and exploration, but also the beauty inherent in our modern society.
Cory dropped out of high school and was practically homeless by the time he was just 14 years old. His education came from observing what was happening around him and discovering the richness that comes from struggle. His video “A Tribute to Discomfort” takes you through his journey from recounting the avalanche that almost took his life and led to the moving self-portrait that appeared on the cover of National Geographic, to describing what drives him to tell stories of people and places.
“My job is communicate a real raw visceral experience. Despite the fact that we are experiencing massive problems as a human family we are still experiencing each other, loving and having a ton of fun. I mean life is fun.” – Cory Richards
Your company’s brand is one of its most valuable assets. It represents the core of who you are and why you do what you do. It’s about the promise you make to your customers to provide a product or service, to do so with consistency and quality, and to do it better than your competitors.
To build a successful creative business it takes more than artistic vision and talent. The reality is that you are a small business owner and as such you need to understand business. For many of us that’s not the fun part – but it can be! More »
Each of us defines a moment in a different way. For food photographer Penny De Los Santos a moment is where people, culture and food come together.
“I am inspired by and in love with that space where a scene vibrates with an energy. And when it’s combined with light, composition and color – that’s when I make a picture of a moment.” – Penny De Los Santos
In her TEDx Talk she takes us from a candlelit dinner table in war torn Lebanon to the grave of a loved one, asking us to stop, connect and take the time strengthen and honor the bonds between us.
Brand Advocates can create some of the best value for any small business or emerging brand. Advocacy for your brand has a vital impact in driving awareness, creating conversation and generating more business. Cultivating brand advocates who are excited to share their experiences with others can be a low-cost, high-return marketing strategy.
Essentially a Brand Advocate is someone who enjoys your product or service so much they are eager to tell others about it. Brand advocates can be online influencers with a large social media audience, people who are active or well-respected in their industry or your customers. Here are some ways to turn a customer or industry influencer into an active, engaged advocate for your brand: More »
Keep it simple! I’m continually reminded of this tried and true maxim. Being a dyed in the wool lighting geek I like nothing more than throwing a ton of lights into a setup, and creating complex, layered lighting. It’s the puzzle solver in me. Sometimes that’s completely called for and the only way to produce the desired result. However solving the lighting puzzles doesn’t always have to involve a kings ransom worth of strobes, power packs, etc, quite the contrary. In fact, 90 percent of my lighting solutions end up using between just 1 to 3 lights. More »
An ounce of prevention is worth a pound of cure. Staying organized throughout the year is the best way to be prepared for tax season. Utilize accounting software like Mint.com, Quicken or Quickbooks. Set aside time each month to download and classify the activity from your checking, savings and credit card accounts. At the end of the year 90% of the work required to prepare your tax return will already be done.
If you can’t make time to keep the books yourself on a regular basis or if you aren’t inclined to learn an accounting software package, find a competent bookkeeper in your area with whom you can build a relationship. A good bookkeeper shouldn’t cost more than $40-50 per hour and depending on the size of your business you should expect to engage them for 3 – 4 hours per month. More »
How does one transcend the “I was here” imagery that is often associated with travel photography and create fine art images of places near and far?
From the dozens of workshops I’ve taught on the subject and carefully studying the work of and talking with many of the great globetrotting lensmen and women in the field, I have developed a methodology, that when applied, should yield impressive and at times spectacular results. More »
Writing a photography proposal is a learned process. I still learn something new every time I need to write one. Everyone has a slightly different way of doing things, so you have to figure out what works best for you.
Writing an estimate is essential for large advertising jobs. Editorial jobs for magazines and newspapers often approach you with a predetermined budget. Wedding and portrait photographers often structure their form and fees differently. No matter what type of photographer you are, being able to appropriately charge for your time and expertise is essential. These tips will help you think about what, and how much, to charge a prospective client. More »
In August 2013 a group of 7 climbers, 5 Americans and 2 Myanmarese climbers, traveled to the farthest reaches of northern Myanmar to make a first ascent of Gamlang Razi, Southeast Asia’s disputed highest peak. All told, the climbers traveled over 270 miles on foot through some of the harshest terrain on the planet, braving extreme heat and moisture, as well as the gambit of jungle creatures. Despite these challenges, they were rewarded with rare access to one of the most remote and untouched corners of this planet, living with villagers along the trail that have never seen westerners before. In fact, there have been less than a dozen or so westerners in history to have ever been to this part of the world, and only one climbing expedition in history have been to these mountains. More »
Is Instagram revolutionizing photography? This is a stale question at this point. We all know that Instagram owns the right to use your photo if you post it with their app, and that it has potentially democratized photography – everyone can be a photographer now, and the photographer with the most followers wins! (What they “win” we have yet to know). Nevertheless, while iPhone and Instagram-only weddings have occurred, they are still by far the exception. Photographers that hope to make money from their photographs – and not just from contests sponsored by corporations – can use Instagram to help establish their personal brand without giving all their work away for free. More »
What was your most memorable moment this past year?
Taking an overnight train from Budapest to Bucharest…
What is your main goal for 2014?
To find gallery representation in NYC.
What is it that keeps you picking up your camera everyday?
Admittedly it’s not “everyday” but the adventures that my camera allow me to have keeps me picking it up as often as possible!
Connect with Claire and view more of her work on her photography website.
What was your most memorable moment this past year?
There are so many memorable moments in a year of photographing weddings. It’s such an intimate job where so many things are happening all around you at the same time. It’s hard to name just one! So I’ve included a few of my favorite images.
What is your main goal for 2014?
To keep getting work and making my couples happy.
What is it that keeps you picking up your camera everyday?
What I love is the feeling I get when everything seems to align, when the perfect moment is in front of you, when the light is just right and the right camera and lens are in your hand. When the sun and the stars align perfectly, so to speak, to me, that’s photography magic and that’s what keeps me picking up my camera everyday.
Connect with Karen and view more of her work on her photography website.
What was your most memorable moment this past year?
I’ve got a few! Becoming a Nikon Ambassador, the release of my second book, hoop: the american dream, and completing my 8th film for The Oprah Winfrey Network.
What is your main goal for 2014?
To keep growing as an artist and to keep creating art.
What is it that keeps you picking up your camera everyday?
I’m at a point in my career where I’m just focusing on creating fine art. After being a “hired gun” for everyone else my entire career it’s my turn. Finding out what I have inside me is very exciting! This is the happiest I’ve ever been in my career.
To connect with Robin and view more of her work visit her website.
What was the genesis of this book?
My publisher approached me with an idea to create a piece that would celebrate New Mexico on its 100 years of statehood. But really, this book is a natural progression of my work. It presents a selection of my photographs, made over the nearly three decades that I have lived and worked in New Mexico. Some of the images are from my archives while others are newer, based on my desire to have a more complete geographical coverage in order to best represent the varied landscape of the state. More »
What was your most memorable moment this past year?
My most memorable moment in 2013 was being named the Director of Photography for the Los Angeles Angels. Twenty five years of hard work paid off and I couldn’t be happier!
What is your main goal for 2014?
My goal for 2014 is to show the Angels in a new way. I want the fans to see more intimate, quiet moments away from the field. In this photo Los Angeles Angel Mike Trout gets a haircut 90 minutes before a game. Most fans didn’t know this even happened and very few people have seen this photo till now. Check out the Angels photo blog for more candid shots.
What is it that keeps you picking up your camera everyday?
I’m a super competitive person and that drives me to make the best photos day in and day out. Plus I get really grumpy if I don’t shoot!
Taking time each week to leverage your contacts is one of the most basic things you can do to ensure that your business continues to grow. Even though they are already in your address book, maximizing your relationships takes time, consistency and focus. Your network includes past clients, current clients and all of your prospects.
Mantaining Your List
Did you know that 40% of creatives at advertising agencies change jobs each year? 40%! So that great Art Director that you worked with last month may not be there next month. Where did they go? Who took their place? More »
Melissa Dubasik: How did you get started in photography?
Kike Calvo: This question makes me sad as it was one of the worst moments in my life that drove me into photography. I was studying economics in Spain when my father, a radio personality and one of the most fascinating characters I have ever met, was diagnosed with cancer. I dropped everything and devoted that year to join him on his last journey through hospitals and chemotherapy. Before he died I promised him I would graduate. And I did. More »
Where the endless plains are abruptly transacted by the dramatic Rocky Mountains lies Blackfeet Country. A small community of people call this place home and this project is about the young people of that community. It is a glimpse into their world as they see and live it. Through my photographs, I want to show the triumphs and struggles that are unique to these youth. This project explores the power of place and illustrates how the natural environment and the challenge of reservation life affect a child’s experience.
These challenges unite the community and further strengthen family and neighborly bonds. In the absence of material excess, the children’s imaginations flourish. Without tightly packed schedules of extracurricular activities or the latest video games, children are drawn outdoors to explore and adventure.
My goal in this body of work is to honor the enduring strength, resilience and wisdom of these youth. The project speaks to a universal childhood. More »
We had a great Q+A webinar with many members of the liveBooks community last Monday. Thanks so much to those who were able to attend!
For those who weren’t able to join us, the focus of the conversation revolved around the future of the liveBooks brand, the state of our support team and the new features and platforms we hope to add to liveBooks in the future. To illustrate some of these items, we’ve listed some highlights below.
If you missed the webinar and are interested in receiving a copy of the full recording, please email firstname.lastname@example.org.
It’s been a crazy few weeks over here at liveBooks, and we are extremely grateful for your patience and understanding through this process. In spite of all the exciting news, things are finally starting to settle down and return to life as we remember it. While you may still have some questions about the acquisition (if so, we encourage you to join this afternoon’s Q+A webinar), rest assured that the liveBooks brand, team, and core values remain intact!
From a support personnel standpoint, not much has changed around here. Patrick, Luis and Laura are back online to help answer your questions and manage your accounts. They are joined by Catherine, Senior Customer Satisfaction Manager. We want to ensure that we introduced you to her, in case you see her name pop up on any of our channels. When Catherine isn’t managing our support teams, she is mastering the art of pilates (well… almost… she fell off the pilates machine yesterday.) Catherine’s email is email@example.com.
We are excited to utilize our new resources to increase our offerings and deliver an even better product to all of you. Please feel free to email Patrick, Luis, Laura or Catherine with any questions you may have (allow 48 business hours for a response).
Dear liveBooks Community,
It is a huge thrill to be joining forces with the liveBooks team. Together, liveBooks and WeddingWire are able to take action with our shared commitment to continue the amazing work that liveBooks has been doing in serving photographers and creative professionals around the world. I wanted to share insight with you on where liveBooks is headed in the months ahead, as well as introduce myself and WeddingWire.
Where We Are Headed
Andy Patrick and I share a passion for helping small businesses succeed online. As both of our teams work together, we are committed to providing you with the level of service for which liveBooks has been known. In the coming months, our technology teams will work together very closely to build a more powerful liveBooks platform to serve your business needs for years to come. Whether you are a commercial photographer or creative professional, we look forward to delivering success to your website and your business.
WeddingWire is a company dedicated to helping small businesses succeed. We have extensive experience in working with photographers, videographers, venues, and other small business owners and are focused on understanding their ever-changing business needs. In fact, many members of our team are creative professionals themselves. The company was launched in 2007 from my living room and has continued to expand in staff, space and innovation with a priority to serve our clients.
We initially began by creating an online marketplace for the wedding industry, connecting consumers with event merchants efficiently online. Today, WeddingWire.com is one of the largest wedding sites in the U.S. Furthermore, our technology platform powers portions of leading industry sites such as Martha Stewart Weddings and CondeNast’s Brides.com.
Next, we launched EventWire.com, dedicated to helping event planners find the best resources for their corporate and social events.
We are always innovating our current offerings but most recently, we extended our software suite to include features like social media management, digital contract signing, online bill payment, mobilized sites and more.
Today, our platform powers over 140,000 small businesses across the globe. We have become the leading technology company in the industry and our team is laser- focused on driving product innovation for our professional community. If you’d like to learn more about our company or our products, please visit: http://vendors.weddingwire.com.
On behalf of the entire WeddingWire team, we are incredibly excited to join the vibrant liveBooks community and we are grateful for the opportunity to serve you and your business needs. I look forward to connecting with you over the coming months; however, should you have any questions, comments or concerns, please don’t hesitate to email firstname.lastname@example.org and you will receive a response within 24 hours.
We’ve been busy over the past few months preparing for some exciting news. liveBooks has been acquired by WeddingWire, Inc., which operates the leading wedding and event sites such as EventWire.com, WeddingWire.com, ProjectWedding.com and many more. Furthermore, the company features a comprehensive online business marketing and management solution, called eventOS, which offers businesses the opportunity to enhance their marketing, customer relationships, reputation and more. We are confident that in WeddingWire, we have found a great partner and a steward of the liveBooks brand.
Our sincerest apologies for any bumps you may have experienced during this transition period and for any inconvenience it may have caused you. In tandem with WeddingWire, we are dedicated to making this transition as smooth as possible and we are committed to answering your questions. Our staff is available and here when you need us. We look forward to this new chapter as we deliver more value to YOU, our valued liveBooks customers.
Here’s a note from Andy Patrick to the liveBooks community:
We are thrilled to announce that liveBooks has been acquired by WeddingWire, Inc., the leading online marketplace for the wedding and events industry. They are an amazing group of people, passionate about being great stewards of the liveBooks brand, and focused on maintaining our leadership role in all aspects of the photography and creative professional industry.
What does this mean for you?
You’ll continue to receive the same great service as always. For anyone who experienced frustrations during this recent transition period, our sincere apologies. We will be working hard over the next few weeks to make the transition as seamless as possible. This week, support staff is in full force and ready to help with for your support questions, custom design and new site enhancements.
liveBooks brand will remain.
We’re excited to partner with the WeddingWire team to continue to serve the liveBooks community. The acquisition means more resources will be available for product innovation and we will be sharing the details of these developments in the coming months. We’re working to bring you more value as a liveBooks customer.
We appreciate your loyalty over the years and look forward to this exciting next chapter—we’re committed to bringing you stellar business solutions to boost your online presence and success.
Keep doing great work and having fun.
All my best,
For more information about WeddingWire’s platform for merchants, which includes lead management, social media monitoring, digital contracts and more, visit http://vendors.weddingwire.com.
Family portrait sessions should be fun! As photographers we can do more than just create beautiful images for our clients – we can make sure they enjoy their time with us. Ultimately, the experience families have while they’re with us is what determines if we are gaining clients who will want to come back to us again and again.
Growing up, I hated getting our family pictures taken. Uncomfortable clothes, stressed-out mom, cranky kids, and someone almost always ended up crying.
Until a few years ago, I dreaded taking my own kids’ pictures. I was the stressed-out mom, they were the cranky kids, and if someone was crying it was usually me. Why I decided to pursue family photography after all the itching and whining and the poking and the crying is anybody’s guess, but I’ve learned some things over the years, both as a mom and as a photographer, that have completely changed the family portrait experience. Now, I love family portraits – I love shooting them, I love being in them, and I adore looking at them after the session. My clients and my kids look forward to them. I’ve found that taking the time to prepare parents for their family portrait session can turn a potentially stressful situation into one that’s a lot of fun.
Make sure your clients know exactly what to expect from a session. Explain what will happen from the time they arrive at the session until they leave. Remind them that their children don’t have to be perfect at the session. The camera captures 1/250th or less of a second at a time – in between the wiggles and the goofiness and even the “I don’t want to!” there are always sweet moments. Ask them to trust that you can capture those.
I frequently tell my clients that I hope their family portrait session doesn’t cause them any stress, but if it does, all of that stress should happen before the session. Stress and tension have no place at a portrait session. Thoughtful selection of their photographer, their wardrobe, and a session date and time that works with their family’s schedule will definitely lead to beautiful images. However, once the session starts there isn’t much more parents can do to ensure success, other than having fun and showing affection to their kids.
Kids have minds of their own. Let clients know that you’ll try something for a while, and if it’s not working out you’ll move on to something else. Reassure them during the session that their child’s shyness or silliness is age-appropriate and that they’re not misbehaving.
Bribing a child before a portrait session almost never works. I explain to parents that by offering a reward to children before a portrait session, they’re often sending the message, “This is going to be painful. So painful, in fact, that I’m going to have to take you to ice cream/buy you a toy/let you play video games to make it up to you.” The problem with bribes is that children under the age of 5 don’t understand delayed gratification, thus the reward is ineffective and can quickly turn into threats, “Uh-oh, no ice cream!”
I believe a child over the age of 5 is completely capable of participating in the session without the promise of a reward. Ask parents to please not mention any rewards before the session. Find out prior to the session if they’re comfortable with you offering a small treat or prize to win the child over to get that last shot at the end of the session. Let everyone know that the session itself will be fun – no one needs a reward for having fun!
Remind parents that comments like, “This is really important to Mommy, we really want you to cooperate,” instantly gives the child complete control over the session. Instead, I encourage parents to say something like, “We’re going to go see Jessica today. She’s going to play some games with us and take our picture. It’s going to be so much fun!”
As the mom of many highly sensitive children, I encourage parents to make sure they’re not setting themselves up for unnecessary difficulty by asking their children to do things that make them uncomfortable. Sessions should be scheduled, as much as possible, when children will be well-rested and fed. Ask parents to make sure their children have tried on clothes before the session so that any problems resulting from uncomfortable clothing can be addressed prior to the session date. I also let parents know that we can always take a break from shooting if children just need a drink or a snack, a snuggle, or time to play for a bit.
Practice makes perfect. Ask your clients to make sure they let the new big brother(s) or sister(s) hold the new baby every day. If the older sibling is too little to hold the baby, he should be lying down next to the baby, kissing the baby, or at least talking to the baby every day. This gives the toddler or child a chance to get used to the baby. It also gives the parents an idea of how much cooperation they can expect from their older child or children. The clients will then come to the session with a much more realistic idea of just how cooperative the older children will be, which is especially important if the new big sister is still pretty much a baby herself.
Giving them just a little bit of guidance, we can help our clients avoid some of the common causes of family portrait stress. The less stress at the session, the more time there is for fun, and the more likely you are to win over a client for life.
Jessica Washburn’s images are pure, intimate, and above all beautiful. Finding and accentuating the beauty of her clients is always the inspiration for every session. While she enjoys photographing families and children of all ages, Jessica’s attention to detail, patience and absolute love for her subjects has made her especially gifted at newborn portraiture. Her newborn images display a unique sensitivity and sense of peacefulness.
To see more of Jessica’s work visit her website.
After all the lead-up to WPPI in Las Vegas last month, it seems strange that it’s really over. But as I look into the rear view mirror, I see it getting smaller and smaller as we drive our brand forward toward new product launches and what will likely be a healthy wedding season.
This was my first WPPI and everything that I was told to expect turned out to be true. The crowds were massive, the energy was high, the sessions were informative, and Las Vegas was the perfect town (and the MGM Grand the perfect locale), to host the event.
Unlike Imaging USA in Atlanta last January, Pinhole Pro’s presence at WPPI was as an integrated brand beneath liveBooks, Inc. and alongside Fotomoto. For the most part those who were looking for us managed to find us just fine, and when they did they were pleased to note that all of the Pinhole Pro products they’d come to love were on display to touch and feel.
You Asked. We Delivered.
WPPI also marked the unveiling of our brand new Horizontal Panoramic album, which is now available in Pro Studio. Log on to check it out now. You can even save 25% off it and all other Pro Studio product through April 15th when you use promo code PROWPPI. Enjoy!
All-Star Speaker Lineup
We were fortunate enough to have a wonderful lineup of speakers at this year’s event, including Wedding Photographers Stacie Kirkwood, Barrie Fisher and Jared Platt, commercial photographers Michael Grecco and Mark Wallace, and liveBooks CEO Andy Patrick. Our own Patrick O’Connor walked attendees through all the great custom tips and tricks available to all of us in Pro Studio, and Fotomoto Product Manager Piam Kiarostami spoke about the benefits of Fotomoto. Speaking of which….
Start Selling with Fotomoto
Trade shows are nothing if not an opportunity to sample and demo product, and one of our major points of discussion at WPPI was the integration of Fotomoto into liveBooks websites. It was great to see booth attendees’ faces continually light up as we showed them how they can sell photos through their liveBooks websites for free. Think of it as an extra source of revenue that you can set and forget.
For a sample of what I’m talking about, visit Jared Platt’s site and click the ADD TO CART button at the bottom of the screen. If you like what you see, and I think you will, I’d be remiss if I didn’t let you know that you can now save 50% off a Professional predesigned liveBooks website, which includes the integrated Fotomoto shopping cart option, by visiting liveBooks.com and entering promo code LBWPPI at checkout.
Our next major industry event will likely be the PhotoPlus Expo in New York in October, but we are looking into creating a trimmed down booth experience for smaller shows throughout the spring in summer. Please be sure to ‘Like’ us on Facebook and check our Events tab to stay abreast of our upcoming appearances.
Joe Franklin is the Director of Marketing at liveBooks and Pinhole Pro. When he’s not sending emails, optimizing landing pages and organizing events, he’s running the trails of the SF East Bay Regional Park district or shooting photos of whatever catches his eye.
Being able to create and deliver an elevator pitch is fundamental to any good marketing plan. In the final installment of a 4 part series, liveBooks Inc. CEO Andy Patrick discusses the value in being able to state your elevator when it counts.
Being able to manage and grow your contact database is essential for all working photographers. In part 3 of a 4 part series, liveBooks Inc. CEO Andy Patrick discusses some effective ways to manage and grow your database.
One of the greatest challenges new photographers face is learning to bridle their excitement to show everyone, everything they shoot. The difference between a good photographer and a great one is not what they shoot, but what they choose to show the world. Learning to edit your work is paramount to being a great photographer.
In the last century, there was a buffer between the amateur photographer and the rest of the world: the science of photography itself and the cost of production and distribution. Expensive labs, chemical heavy darkrooms, and the complexity of publishing one’s work made it difficult to publicize. Those who were willing to make the effort and spend the money did so very carefully, with assistance from industry professionals to insure their work was well received. These hurdles to publication slowed photographers down and forced them to reflect on their work before displaying it to the public at large.
Today, you don’t have to go through a gatekeeper to have access to the world. With the advent of Facebook, blogs and Instagram, the public is only a click away from seeing your latest shot. A photographer can snap a shot, alter it in Snap Seed and post it to the world in a matter of 60 seconds, for free, without any oversight, second opinions or editorial review.
And the world will act as your editor by following and un-following your feeds. Now you (the photographer) need to learn how to be a photo editor. You can do it, you have the skills, but you now need the discipline to be your own harshest critic and to accept nothing but the best, even when it hurts to hit the delete key.
After all, photography is the art of selection. When you are out in the field photographing, you have an infinite number of frame options available to you, and with your photographer hat on, you choose the location, the angle, the moment and even the exposure settings for each image you capture. When you get back to the Lightroom, you now have a smaller number of frame options available, but it is still the same act of selection that occupies your attention. The only difference is that the decisions you make in the computer can be contemplated over and are not as permanent as missing the shot in the field. If a photographer approaches the act of selecting in the computer the same way she approaches selecting at the camera (with confidence), the act of selection will be far less intimidating and much more fruitful.
I offer a few suggestions for being a better photo editor:
First, photographers select in the field by reviewing options in comparison to one another. In the old days, we used to make our selections in the darkroom using a contact sheet with 15-36 images being compared to one another at the same time. Reviewing images one at a time will never yield quick or informed selection decisions. The art of efficient, accurate and quality selection begins with this comparative review principle: we make better decisions when we see our options in comparison to each other.
Second, photographers in the field take an infinite number of options and select images from that infinite set. When options are placed before you in comparison, one option will catch your eye and that is the option you will explore. Back in the studio, the selection process is hindered when photographers scrutinize every possible image. Instead, determine what you are looking for (i.e. children in action, brides dressing, politicians lying, etc) and set those images in front of you. As you compare them to each other on the screen or in print, let the great images jump out and grab you. Those that do not are unworthy of your attention.
Third, you must be willing to “kill your darlings.” Too many photographers keep too many images because it cost them time and money to produce. But if the image is not impressive, it should not be shown. Your goal as a self-editor is to promote your great work and, like the gatekeepers of the 20th century, deny entry to the rest. Shakespeare’s character Polonious reminded his son that “brevity is the soul of wit,” and I am reminding you now, that brevity is the soul of a potent portfolio. Protect your brand by protecting your portfolio.
Don’t just think of your portfolio as the book you show your clients, or a website for potential clients. Your portfolio is anything and everything you put out into the public’s eye. This includes your printed products, magazine publications and advertisements, your Facebook pages, blogs, image galleries and Instagrams. This is where you make your impression on the public, which is why it is so important to be more critical of your own work.
Fourth, find someone you trust to review your work on a regular basis. This could be another photographer, a mentor, your print lab, a portfolio review session at a trade show, a camera club or even a password protected web forum. You don’t want a “yes” man to butter you up, but an honest and harsh critique. The public will be more than happy to critique your work, but getting that critique means that you have to show the world your mediocre work. Henri Cartier-Bresson said “showing your contact sheets is like taking your pants off in public.” Don’t take your pants off in public – it’s not good for your brand!
The world knows that you are putting your best foot forward. So, when you share images that are merely good, you are telling your potential clients that this is the best you’ve got. If you are not willing to reject the good that is mixed in with the great, you will be seen as mediocre at best. If you won’t judge your own work harshly, the world will.
Jared Platt is a professional wedding and lifestyle photographer. He has lectured at major trade shows, photo conferences and universities on photography and workflow. Currently, Jared is traveling the USA and Canada teaching photography and post production workflow.
The following alert concerns any of our Pros using Internet Explorer as their browser of choice.
Microsoft has admitted to a major vulnerability in the Internet Explorer browser over the weekend. This vulnerability allows users who visit a page with using IE (versions 9 through 11) to be open to hackers who aim to set up malicious sites in order to gain complete access to visitors’ PC.
We know that some of our Pros access their liveBooks accounts using IE, so we highly encourage you to take the following actions in order to protect yourself from this vulnerability:
Refrain from using any version of Internet Explorer until the vulnerability is repaired.
Use Firefox or Chrome for your office needs (and personal use at home as well) and ensure that the browser is running the most recent version as well.
There is always some risk in using the Internet and no browser is completely safe, but taking the steps above will help your business protect itself from hackers who are looking to access your personal information. You can use the links below to download the alternative browser of your choice:
For more information on the security notes regarding this vulnerability, please see the list of additional resources below.
You may have heard of a recently discovered security issue – called Heartbleed – that has impacted many sites on the internet this week, including liveBooks. Heartbleed affected OpenSSL, a type of technology websites use to keep information secure as it travels through the web.
We took immediate action to fix the vulnerability in our infrastructure. And although we have not found any evidence of malicious behavior, it is a good idea to frequently reset your passwords. The instructions to reset your editSuite passwords are below.
When changing your passwords please remember:
• Avoid using simple passwords based on dictionary words
• Never use the same password on multiple sites
Changing your editSuite username and password:
1. In editSuite go to the Resources tab
2. Select Account Info/Passwords
3. On the right side select the user account that you wish to modify
To change the password check the “Change Password” box and enter the new password in both password fields. It must be at least 5 characters.
To change the username replace the current username with the new one.
You must have an email address in the “Email” field as this is where the login page’s “Forgot username or password?” function will send information if you request it.
To save your changes be sure to click both “OK” for the user account and “Save” in the lower right corner of the editSuite.
We take information protection very seriously and will continue to work to ensure that appropriate measures are taken to protect your personal information. If you have any questions or concerns please email us at email@example.com.
For more information on this vulnerability, also known as “Heartbleed” visit http://heartbleed.com.