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Jerry Zolynsky of On Location Photography, professional business imaging, has been a photographer since 1980. He became interested in photography when he won a camera in a poker game! After that, he was hooked. After graduating from Central Michigan University with a degree in journalism with an emphasis on photography, Jerry wanted to expand his photography knowledge. He was hired by one of the largest in house production photo studios in the midwest where he learned studio lighting.

Jerry’s client list includes some European car companies as well as US fortune 500 businesses. He also does photography for local and smaller businesses. He like the challenge of different things to shoot because it “motivates me to learn new techniques.”

Q&A with Jerry Zolynsky

Q1:How would you describe the aesthetic of your website in three words?

JZ: The way I would describe my website in three words is…sleek, compelling and contemporary.

Q2 How often do you typically update your website?

JZ: I update my website whenever I feel I have a photo that I feel is strong enough to display. Typically once a month. Out with the old and in with the new.

Q3: How do you choose the photos that you display on your homepage?

JZ: Finding photos for my homepage is a twofold process. First I look for photos that I feel reflect the work that I do best and secondly I like to display work that I enjoy photographing most.

Q4: What is your favorite feature of liveBooks?

JZ: My favorite feature of liveBooks is the edit suite. I love the convenience and the layout of it. I also have to mention the tech support. It is so nice to be able to have a one-on-one support session over the phone. It makes a big difference in making the site look the way I want in a timely fashion. In this day and age where a website is the photographer’s portfolio and clients want to see work that pertains to their business right away, I have to be able to get photos displayed quickly. If there is ever an issue I can talk to a real human being instead of writing an email and waiting 24 to 48 hours for a response.

Q5: What’s one piece of advice you’d offer to someone designing their website?

JZ: The one thing I would advise photographers designing their websites is to display your best work. If you don’t feel strongly about the image or you’re on the fence about it…don’t show it. Play-up what you feel are your strengths and what you enjoy photographing most.

Believe in yourself and never give up. When I just started out a friend of mine told me that I would never make a living as a professional photographer. He said it was too competitive and I would never make it. He is still at the same auto parts store he has been working at for the past 25 years. See more from Jerry Zolynsky here.

Over a year ago, Google announced it was rolling out a new mobile-first index where the algorithms will primarily use the mobile version of a website’s content to rank its pages. Now, according to Search Engine Land, Google plans to move more sites to mobile-first index in the coming months.

What Does This Mean for Your Website?

Google wants its index and results to represent the majority of their users — who are mobile searchers. So, Google will now place value on mobile pages when indexing a site and determining its position on search results.

Once Google sets the change in motion, websites that do not have mobile-friendly designs will likely see significantly reduced search engine traffic.

liveBooks is Ready for Google’s Mobile-Index

Google developers haven’t set a specific date, but they expect to begin rolling out their mobile-first index this year. We are proud to say that all liveBooks websites are fully-responsive. Regardless of screen size, your website will adjust its width and features such as text and images to optimize its mobile visibility.

If you haven’t started using liveBooks yet, start your free trial and begin creating your beautiful, fully-responsive website today!

Additional Resources:

Search Engine Land FAQ: All about the Google mobile-first index

TechCrunch Google’s mobile-first search index has rolled out to a handful of sites

Babs Armour’s entry into photography took place mid-career when she decided to leave her work as a teacher and return to the world of art, which had been a major focus when she was young. Babs was fortunate enough to study with a number of outstanding photographers and, in a short time, she was featured in shows and was winning awards. Today, her images are in corporate as well as private collections, and her work continues to grow and evolve!

Her signature “Store Windows”, her portfolio – which reflects the influence of her early years spent painting in New England towns and seaports – includes a series depicting Oyster farmers in Wellfleet, MA and images from New England to Paris.

Q&A with Babs Armour Photography

Q1: How would you describe the aesthetic of your website in three words?

BA: Clean, elegant, inviting.

Q2. How often do you typically update your website?

BA: Now that I have liveBooks, I find myself updating whenever I have new images, want to update a portfolio or decide to make a small change in the design of a page or the site. That’s what’s so great about the new format.

Q3. How do you choose the photos that you display on your homepage?

BA: I choose an image that is truly representative of my work and change it on a regular basis.

Q4. What is your favorite feature of liveBooks?

BA: The ease in uploading photos, creating galleries, and editing and tweaking design elements. It’s all just so user friendly!

Q5. What’s one piece of advice you’d offer to someone designing their website?

BA: Be clear about your priorities and choose images carefully keeping in mind the viewers you want to attract.

I’m really thrilled with liveBooks and feel that the ease of using it will mean that my site is not static, but will be constantly evolving as my work grows and evolves! See more of Babs Armour’s work here:

Congratulations to liveBooks client, Stephen Guenther, for winning a Silver Award in the Graphis Photography Annual 2018!

This image was taking on the Bahama Island of Andros. Stephen describes the inspiration behind the image:

“I have alway been drawn to spectacular light and the Bahama light is just that. The truth is that the light many time will wake you in the morning, and I happened to grab my camera as I went out to find a cup of coffee. On the way back the path, this image simply presented itself., I am sure both the quality and color of the light only lasted a few minutes. This image has stayed with me and represents the best of a Bahamian landscape.”

Stephen’s photography functions in a few different genres: Travel, nonprofit and fine art. He has more than twenty years of creative direction in film, video, interactive and print. Functioning as Design Director, Film Director, Executive Producer and Creative Lead. He tries to inspire creativity in both his crew and clients, to function as a creative instigator.

Congratulations, Stephen! See more of Stephen’s work here.


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