livebooks blog

Not all websites are made the same, and certainly shouldn’t be! Every company will have a unique set of ideal audiences, branding style choices, and industry standards for web design. And wedding cinematographers are no exception.

If you are a wedding videographer looking to build a brand new site or redesign one you’ve already launched in the past, be sure you follow these simple steps to ensuring your website is engaging and effective in connecting you with engaged couples out there today.

Spotlight Your Favorite Video on Your Homepage

If you have one (or two) wedding highlight films you’ve created within the last year that really speaks to your brand and style, showcase it by placing it within your homepage’s design!

Like many others within the wedding industry, you’ll want to promote your best work up-front, especially the one that most closely aligns with the types of weddings you want to book more of.

Add a Gallery Page for Samples of Work

Instead of placing all of your videos on your homepage, create a gallery page on your website solely dedicated to showcasing your previous work.

Why? First, this is better for search engine optimization (SEO). When potential couples visit your website and explore multiple pages (such as arriving on your homepage and then clicking on the menu to visit your gallery page), this increases your average page per visit (the number of pages website visitors click through on average within one session). A high pageview rating on your website will tell Google that the information on this website is valuable and that visitors are interested in multiple pages you are providing.

It also is a sign to Google that people are staying longer on your website, since they won’t be “bouncing” or leaving right away. And this, too, helps your overall search engine rankings.

And lastly, it makes for a great user experience! Having your top videos in one place makes it easy for website visitors to find and watch (or binge) through.

Embed Videos

It’s important that you focus on embedding videos on your website rather than trying to upload them as normal files, which would otherwise slow your site speed down. Instead, upload your films to a service like Youtube or Vimeo, and then embed the code they provide in order to show it on your own website. If you’re on liveBooks, head on over to this article to learn how to embed videos onto your website!

Include Text Areas to Describe Your Work & Process

Don’t just let the videos do all the selling; be sure you are providing descriptions about your company, your experience and your work process, too!

Add text areas on your Home and About pages to allow potential couples to learn more about who you are, how you started in this line of work, and why they should consider hiring you instead of another videographer out there.

Start Your New Website Design Today

With a liveBooks website, you’ll be able to use our stunning, customizable website templates that look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!

With the number of users on social media websites and platforms consistently growing every year, it’s no surprise that businesses have jumped on the train as well — and for good reason! It’s a fun way to engage with potential customers and increase your reach.

However, far too many entrepreneurs have started to rely almost entirely on social media to grow their business, instead of reaping the benefits from building an effective and informative website.

If you’ve ever heard the saying, “Don’t build your property on someone else’s land,” then you may understand what we’re getting at here.

Here’s the truth: every business needs an impactful website to reach potential customers. And for wedding professionals, this isn’t just a guessing game . . it’s fact.

The Latest in Wedding Industry Data

According to WeddingWire’s 2018 Newlywed Report, which utilizes information from almost 18,000 newlyweds who said their vows in 2017, 83% of wedding planning is now done online.

Additionally, the top sources for finding wedding vendors were wedding-related websites and online searches.

What does this mean for wedding professionals? In short, this data suggests that those who offer the most assistance and access to potential couples on the web are more likely to win the competition against those who don’t.

And if that isn’t enough to convince you, here’s a list of other fantastic reasons why your wedding company needs a website that sells.

1. You own it.

That’s right: not Facebook, not Youtube, not any other fancy social media platform that rises to the top in upcoming years. Your website is yours to keep.

The best part? You can customize your website the way you’d like, and show off your craft in a way that isn’t limited by the algorithms and boring profile settings of any social platform.

2. Websites are the perfect way to spotlight your portfolio.

Wedding couples love seeing specific examples of previous work. Whether you’re a wedding designer who’s got a knack for everything vintage or you’re an up-and-coming videographer with a unique editing style, your website is the best chance you have of showcasing what you love so much about being in the industry.

3. You can use your website as the foundation to all of your other marketing and sales efforts.

Think of your website like a “city center”: you may have interstates and roads extending out in other directions, but they all can help drive traffic back to the core.

Instead of seeing your social media handles, your networking events, and any wedding shows you attend as being solitary, start to look at them like a connected web, with your site at the center.

This means that the focus becomes less about convincing potential clients to buy solely through that one channel, but instead about cycling them through the buyer’s journey.

For example, if you have someone who sees a post on Instagram and loves your work, they can view your profile, begin to explore your website, and follow other areas where you’re engaged (such as your blog, your Youtube channel, your Pinterest boards, etc.).

Looking for an easy-to-use platform to build the perfect website for your wedding company?

liveBooks offers stunning, customizable website templates for wedding industry professionals and creatives.

Not only will you feel empowered and excited to show off your website, but you can be confident that they’ll look great on any device. Fully mobile-ready and responsive in all the best ways.

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!