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With the number of users on social media websites and platforms consistently growing every year, it’s no surprise that businesses have jumped on the train as well — and for good reason! It’s a fun way to engage with potential customers and increase your reach.
However, far too many entrepreneurs have started to rely almost entirely on social media to grow their business, instead of reaping the benefits from building an effective and informative website.
If you’ve ever heard the saying, “Don’t build your property on someone else’s land,” then you may understand what we’re getting at here.
Here’s the truth: every business needs an impactful website to reach potential customers. And for wedding professionals, this isn’t just a guessing game . . it’s fact.
According to WeddingWire’s 2018 Newlywed Report, which utilizes information from almost 18,000 newlyweds who said their vows in 2017, 83% of wedding planning is now done online.
Additionally, the top sources for finding wedding vendors were wedding-related websites and online searches.
What does this mean for wedding professionals? In short, this data suggests that those who offer the most assistance and access to potential couples on the web are more likely to win the competition against those who don’t.
And if that isn’t enough to convince you, here’s a list of other fantastic reasons why your wedding company needs a website that sells.
That’s right: not Facebook, not Youtube, not any other fancy social media platform that rises to the top in upcoming years. Your website is yours to keep.
The best part? You can customize your website the way you’d like, and show off your craft in a way that isn’t limited by the algorithms and boring profile settings of any social platform.
Wedding couples love seeing specific examples of previous work. Whether you’re a wedding designer who’s got a knack for everything vintage or you’re an up-and-coming videographer with a unique editing style, your website is the best chance you have of showcasing what you love so much about being in the industry.
Think of your website like a “city center”: you may have interstates and roads extending out in other directions, but they all can help drive traffic back to the core.
Instead of seeing your social media handles, your networking events, and any wedding shows you attend as being solitary, start to look at them like a connected web, with your site at the center.
This means that the focus becomes less about convincing potential clients to buy solely through that one channel, but instead about cycling them through the buyer’s journey.
For example, if you have someone who sees a post on Instagram and loves your work, they can view your profile, begin to explore your website, and follow other areas where you’re engaged (such as your blog, your Youtube channel, your Pinterest boards, etc.).
liveBooks offers stunning, customizable website templates for wedding industry professionals and creatives.
Not only will you feel empowered and excited to show off your website, but you can be confident that they’ll look great on any device. Fully mobile-ready and responsive in all the best ways.
We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!
Based in the New York City area, Erik Rank specializes in photographing food & lifestyle images, environmental portraits for magazines, catalogues, and advertising clients. Erik has extensive experience in producing a photo shoot from start to finish with ease. His over 25 years in the photography business allows him to put all his resources together for the main goal of creating a beautiful and dynamic photo for his clients.
“I got interested in photography in high school when my mom made me take a photo class rather than have a study hall where I probably would fool around and get in trouble. At first I didn’t like it, mainly because my mom made me do it but I fell in love with photography and I never looked back.”
Erik has a “Just” series on Instagram that are images that he takes with his phone of images he sees through the course of the day.
“I didn’t really have titles for the photos I was taking so I called it Just xxx… of what ever the subject was/is. For example, an interesting shadow, a bowl of colorful rubber bands at the checkout counter at Whole foods, my martini I am about to drink, my walk during a snow storm and and interesting arrangements of pipes on an orange wall as I get out of my car in a parking lot. It’s ‘Just’ stuff like that, things that I see all day and find visually interesting.”
The Just series can be found on his Instagram account: @ewrphoto.
Q1: How would you describe the aesthetic of your website in three words?
ER: Light, Airy, Story Telling
Q2: How often do you typically update your website?
ER: Not often enough, but probably twice a year.
Q3: How do you choose the photos that you display on your homepage?
ER: They are often edited to death and just select my the quality and the feeling I get from that image or images.
Q4: What is your favorite feature of liveBooks?
ER: One of my favorite new features of the website is how it scrolls up and down. I fell that this is the way people view images these days, on an iPhone or an iPad.
Q5: What’s one piece of advice you’d offer to someone designing their website?
ER: “Less Is More” – I feel I have that problem I feel I have too many images on my website but it is very hard….even trying to take your own advice.
See more of Erik Rank’s work here.
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