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The liveBooks platform is all about creating the most beautiful websites one can imagine. So what happens when the online portfolio of your dreams is a clean page where your images are the only actors? No header, no navigation items, no footer. It’s more than a minimalist approach to visual aesthetics.

Today, we will focus on the ability to hide elements from your page that we otherwise take for granted: the header, the navigation and the footer. Hiding the header and the navigation bar will put the elements in that page in full focus. You will create a distraction-free environment for your clients to enjoy your work.

Don’t worry! You can still help your visitors return to a previous page, say Homepage, by adding a link at the bottom of your gallery. This can be an image, a block of text or a simple button.

To hide the header, navigation and footer from a specific page, you must:

  1. Access your Design editor.
  2. Click on the page you wish to edit and select Page in the right-hand panel. 
  3. Click the gear icon and check the boxes you want to hide. 
  4. Save.
  5. Publish.

If you feel that your content is too close to either end of your screen, adjust the padding of the container(s). Also, make sure you check how your website will look on all devices by switching the preview from the options at the top of your editor.

It’s your choice which of the three elements you want to hide, and as always, we encourage you to be consistent in your editing. For example, if only one of your three portfolio pages have a hidden header, your clients could get disoriented and begin to ask themselves if the missing piece is a bug or some other flaw in the system. That’s why you should keep the same settings for the same type of pages.

The more you will look into the content and design editor of our platform, the more possibilities emerge. Don’t have a website of your own that you can play with? Start a free trial today and get two weeks free.

Why Your Creative Business Needs a Blog

A blog is more than just a place on your website to make announcements or post photos of your latest event.

Blogs have become one of the most useful marketing tools available to creative businesses, startups, and corporations alike. They’re an opportunity for your business to create valuable content that’s both helpful and engaging for your audience while also increasing your online visibility, ultimately leading to more brand awareness and potential clients.

Increase Your Website Traffic

One of the major benefits to having a blog for your business is that it can make it easier for people to find you online. In order to be more discoverable, you have to post regularly, think about what your audience is searching for, and use keywords throughout your site and blog. The more relevant content you post consistently on your website, the more likely Google is to push your website to the top of the results.

Writing SEO-friendly content for your blog and then seeding these blog posts to your social media channels increases the chance that your content will land in front of more eyes. To do this, make sure you’re using the most relevant keywords for the audience you’re targeting throughout your blog posts.

If you have a wedding photography business, for instance, you will want to include your city, photography style and anything else that you want your business to show up for in search results. Whenever you share on social media, be sure to find the most effective hashtags, too, to make sure your content is even more discoverable.

This will eventually lead to more web traffic as more people discover your blog posts and become aware of your business and everything you have to offer.

Position Yourself as a Thought Leader

Once people have found your blog, either through a search engine or social media, they’ll need a reason to stay or to come back for more. This is your chance to prove your knowledge about an industry while also providing value to your audience.

By writing about blog posts in your niche or field, you’ll be able to show potential clients that you have credibility: that you are knowledgeable, experienced and are very familiar with the industry.

Showcase Your Work

Now that your ideal clients have found your website, it’s time to show them your work. Through your blog posts, you can include examples of your services, past projects, or products that will give potential clients motivation to contact you. If you’re a creative in the wedding industry, consider blogging about a recent wedding client you had. This way, if a couple stumbles upon your website, they can see the work you do and have a better idea of what you could provide for their wedding.

Get to Know Your Audience

You can also use your blog as an opportunity to learn more about your audience. By using an extensive tool like Google Analytics, you can track your website’s visitor count and see which posts do well so you can use this information to see what topics your audience is most interested in.

Once you’ve figured out what garners the most attention on your blog and receives the most engagement, you can write more posts about that subject and potentially increase your monthly visits.

Start Blogging on a Responsive Website Template

liveBooks offers mobile-responsive, customizable website templates for creative professionals and businesses worldwide.

The best part? Our website designs are ready for search engines and look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free here.

Your website – a personal online platform for you to display your work, showcase your skills and drive business. It’s a space designed for you and available to everyone. It’s a marketing strategy, it’s an extension of your brand, it’s your voice in the industry; it’s a must.

Professionals don’t take shortcuts, they work days on end and skip weekend trips with their friends to deliver a project. But when it comes to creating their website, they shouldn’t have to sacrifice. liveBooks is a platform that provides easy-to-use website templates and award winning customer support is here to lend a hand. And you are five steps away from having a stunning responsive website.

liveBooks is a website builder that allows you to create fully responsive websites that are easy to edit and maintain. All websites are based on functional html templates designed to meet the needs of all professionals using them, regardless of their field of expertise. Each template comes with individual characteristics, be it in its design elements, layout structure or features.

liveBooks is a reliable service provider with clients all over the world, and all of them started with these 5 easy steps.

Choose a template

You have dozens of website templates to choose from. Take it as it is, or make it your own. Every liveBooks template allows you to customize its setup, layouts, fonts, colors, and page content. Pick one that suits you best, create an account and get your work online.

Upload your media

Go to your Content editor where all your pages are listed. Delete the existing images from the image library and upload your own in the Portfolio pages. Along with image files we can help you upload PDFs and add videos to your pages.

Fill in the About page

An About Page is the most visited page on every website, so creating the perfect introduction to your clients is crucial. Need help? This guide will help you write a great About page!

Add your Contact Info

An email address or a phone number are absolutely necessary to get your business to move forward. This being said, there are many other features you can use to help future clients get in touch with you: a build in maps module, social icons accessible from the menu or the footer or the ability to embed contact forms to any page. Make yourself easy to reach on more than one medium.

Choose a domain name and Publish your site

Choosing a domain name is very important for your business. You want it to be short, easy to type and remember, and be a proper extension to your brand.

Then, all you need to do is publish it. Setting up your website has never been easier, and the result will make a great impact on your brand and your future clients. If you feel you need help with any of the steps we’ve provided, please feel free to get in touch with our wonderful support team. They will be happy to assist you.

Are you ready for your beautiful new website? Let’s get started!

Posted in Website Tips and tagged with ,

Search Engine Optimization Tips for Wedding Vendor Websites

No matter how long you’ve worked in the wedding industry, having a strong presence online and ranking highly in search engines is now a top requirement in order to be successful.

In fact, around 83% of wedding planning in 2017 was done online — according to WeddingWire’s 2018 Newlywed Report, which collected information from nearly 18,000 newlyweds last year alone.

This means that if your wedding photography, catering, floral design, rentals, or other wedding vendor company isn’t playing the digital marketing game, you’re missing out . . . and big time.

If getting to the top page or two on Google is one of your biggest challenges, here are a few tips to help you improve your ranking starting today.

Register as Business

Chances are you’re already registered on websites like WeddingWire, but in order to really boost your SEO, you should also register as a business through a handful of others:

Doing so will show search engines that you are local and/or service specific locations, and will also increase your ranking by having these trustworthy and highly used organizations link back to your own website (further driving more traffic over time).

Also, if there are other organizations, such as the Professional Photographers of America (PPA) or The American Association of Certified Wedding Planners (AACWP), be sure to sign up to be listed on their directories as well.

Build Your Blog

By far one of the most surefire ways of increasing your ranking is by generating more content online. Writing and publishing quality content on your website’s blog that potential couples will want to read does wonders for your SEO.

Not only does it tell Google that you are a leader and expert in this industry or field, but it also gives more information (think: keywords!) for the algorithm to scan through and rank you for.

Get Featured

Have dozens of weddings under your belt that you know other couples would love to see for inspiration? Submit them to publications!

If you’re the photographer, this is likely already something you’re used to. If you are a different wedding vendor, reach out to the photographer to discuss publications you think certain weddings may be a great fit for!

When other wedding inspiration websites feature your work, they provide a link back to your website to give you credit — which in turn boosts your credibility in Google’s eyes.

Start Pinning

Google isn’t the only search engine powerhouse these days! Although many users out there see Pinterest as yet another “social network”, it’s actually a search engine.

With over 175 million active monthly users and 93% of active pinners using Pinterest to plan for purchases, there is an abundance of potential customers to reach on the platform. And when you confirm (or “claim”) your website through the Pinterest app as a business, your pins can more easily link back to your website and boost your overall SEO on Google.

Start Designing Your Website Today!

liveBooks offers mobile-responsive, customizable website templates for creative professionals and businesses worldwide.

The best part? Our website designs are ready for search engines and look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free here.

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