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July 5th, 2018

Why Your Creative Business Needs a Blog

Posted by liveBooks

Why Your Creative Business Needs a Blog

A blog is more than just a place on your website to make announcements or post photos of your latest event.

Blogs have become one of the most useful marketing tools available to creative businesses, startups, and corporations alike. They’re an opportunity for your business to create valuable content that’s both helpful and engaging for your audience while also increasing your online visibility, ultimately leading to more brand awareness and potential clients.

Increase Your Website Traffic

One of the major benefits to having a blog for your business is that it can make it easier for people to find you online. In order to be more discoverable, you have to post regularly, think about what your audience is searching for, and use keywords throughout your site and blog. The more relevant content you post consistently on your website, the more likely Google is to push your website to the top of the results.

Writing SEO-friendly content for your blog and then seeding these blog posts to your social media channels increases the chance that your content will land in front of more eyes. To do this, make sure you’re using the most relevant keywords for the audience you’re targeting throughout your blog posts.

If you have a wedding photography business, for instance, you will want to include your city, photography style and anything else that you want your business to show up for in search results. Whenever you share on social media, be sure to find the most effective hashtags, too, to make sure your content is even more discoverable.

This will eventually lead to more web traffic as more people discover your blog posts and become aware of your business and everything you have to offer.

Position Yourself as a Thought Leader

Once people have found your blog, either through a search engine or social media, they’ll need a reason to stay or to come back for more. This is your chance to prove your knowledge about an industry while also providing value to your audience.

By writing about blog posts in your niche or field, you’ll be able to show potential clients that you have credibility: that you are knowledgeable, experienced and are very familiar with the industry.

Showcase Your Work

Now that your ideal clients have found your website, it’s time to show them your work. Through your blog posts, you can include examples of your services, past projects, or products that will give potential clients motivation to contact you. If you’re a creative in the wedding industry, consider blogging about a recent wedding client you had. This way, if a couple stumbles upon your website, they can see the work you do and have a better idea of what you could provide for their wedding.

Get to Know Your Audience

You can also use your blog as an opportunity to learn more about your audience. By using an extensive tool like Google Analytics, you can track your website’s visitor count and see which posts do well so you can use this information to see what topics your audience is most interested in.

Once you’ve figured out what garners the most attention on your blog and receives the most engagement, you can write more posts about that subject and potentially increase your monthly visits.

Start Blogging on a Responsive Website Template

liveBooks offers mobile-responsive, customizable website templates for creative professionals and businesses worldwide.

The best part? Our website designs are ready for search engines and look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free here.

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