livebooks blog

• RESOLVE contributor Michael Shaw is hosting his next BAGnewsSalon over at BAGnewsNotes this Sunday, May 3. Michael hosts these online, real-time image analysis sessions frequently and the discussion is always lively. The topic this time is Obama: The First 100 Days; guest participants include Alan Chin (another RESOLVE contributor), Nina Berman, David Burnett, Brian Ulrich, Mario Tama, and PDN news editor Daryl Lang, plus a bunch of historians and professors.

• In keeping with the Obama theme, the “I Do Solemnly Swear: Photographs of the 2009 Presidential Inauguration” exhibition is currently on view at the Smithsonian’s National Museum of American History. David Hume Kennerly, the Ford White House photographer, and Robert McNeely, President Clinton’s official photographer, were commissioned to lead a team of more than 24 photographers in capturing the inauguration. It opened April 29, the 100th day of the Obama administration, and will run through July 12.

• The New York Times has a fantastic slideshow of pictures buried in the recently found “Mexican Suitcase,” three filmsy cardboard boxes of negatives of photographs taken during the Spanish Civil War by photographers Robert Capa, Gerda Taro, and David Seymour. Capa left the boxes of negatives in his Paris darkroom before he fled to America in 1939. It was believed that the negatives traveled from Paris to Marseille and eventually to Mexico City, where they resided for more than half a century before they were turned over to the International Center of Photography in NYC last year.

• Since the high-def video camera RedONE was launched last year, photographers everywhere have been curious to see how it would eventually make the still cameras obsolete. Then Greg Williams, uses one to shoot his June Esquire cover of Megan Fox and needless to say, people like APhotoEditor have things to say about it. You can also watch a sneak peek of Greg’s behind-the-scenes video.

Photo by Mark Mosrie

Matt Bailey, liveBooks‘ own co-founder (that’s him to the left), recently wrote an informative piece for Photoshop Insider about effective ways for photographers to use video on their websites. We wanted to bring you some highlights from the story, which focuses on using video to market yourself rather than offering it as a service to clients. You can check out the full story at Photoshop Insider.

With the availability of affordable, high-quality digital photo equipment steadily increasing over the last several years, the market has been flooded with an unprecedented volume of photographs and emerging photographers. Most searches for images and photographers begin on the web. Yet this can create confusion on the part of the viewer about which photographer is right for what they need. How do you distinguish yourself from the sea of photographic talent available? You can start by marketing yourself as a professional who brings more to the table than a handful of carefully selected images. You need to develop an effective brand for yourself that communicates the value of your personal vision and experience. Video presents an opportunity to add more dimension to this brand in a number of ways.

Help people get to know you
The primary purpose of these videos is to break through the static nature of portfolio viewing and create a more human connection. If a prospective client likes your personality or feels they can relate to you in some way, there is a much better chance they will give you preference over someone they feel less of a connection with. This is human nature. The main challenge with a bio video is to create something that is “on brand.” If you are marketing yourself in a playful way, for example, be sure the video is a bit playful as well. A disconnect in this area can do more to confuse than ingratiate. If you are unsure, consult with an expert. Here are a few photographers whose bio videos have added a lot to their online presentations:

Jules Bianchi: Wedding and portrait photographer
Chase Jarvis: Commercial and sports photographer
Chris Rainier: Photojournalist and National Geographic Society Fellow

Let other people say nice things about you
Video is also regularly being used to highlight various other strengths, including video testimonials, vignettes from an actual shoot, and studio tours, among others. Adding a more dynamic, human touch to these areas brings life to them in a way that can be far more compelling than a page with text. Watching someone gush over how amazing you were to work with can have an emotional impact that makes the difference between someone hiring you or your competitor. This approach can be effective whether you market toward photo buyers, brides, or other types of individuals. In the end, we are all people, and all of us want to work with people we trust and like.

How to get started
Just like still photographs, there are down and dirty methods, as well as more elaborate, polished methods. Using a $200 Flip Video camera or webcam and posting to your blog could be perfect for your purposes. For many, a more professional approach will be more effective. It all comes down to your intentions and your brand. Do you want to be seen as a seasoned professional who projects quality and panache, or as a guerrilla upstart who provides a dynamic, gritty vision? These are the creative questions that need to be answered in advance, so you know what direction to take technically. If you can produce a video yourself or with a friend, so much the better, but, as with any photo shoot, be sure you have everything you need to be successful. If you need help, a video producer can help you sort through these preliminary questions.

Choose the best presentation
Once you have the video shot and edited, you will need to prepare a copy for the web. As with still photos, you will want to find the right balance between quality and loading speed.  A large, high-quality video can look amazing, but take a while to load.  Smaller, more compressed files will load quicker, but may not have the desired impact. If you have the ability to upload your own video and preview it on the web, you should certainly do that. Depending where you plan to display it, you may choose one of a handful of formats, including Quick Time, Windows Media Player, and Flash Video. All liveBooks’ websites give the user the ability to upload any of these formats on their own, or you can have us design a custom page structure and player in Flash. Here are clients who have taken that approach:

Justin Francis: Music video director
Double Plus Good: Advertising video producers
Oliver Rduch: Documentary filmmaker

However you are able to do it, do not hold off on leveraging video to your advantage if you feel you can benefit from it. Ultimately, creating a better connection between you and your clients could result in more bookings with people you are more likely to relate to. It can also result in clients who are more informed about you and your business before you even speak to them. And who knows, maybe you find you have a knack for it and can offer an extended range of services in the future.

Be Part of the RESOLUTION: How are you using video to help market yourself? Have you seen tangible results from it?

Paul Krolowitz, 53, says goodbye to his friend Richard "Grasshopper" Liggett, 55, who is fighting advanced liver and lung cancers. Krolowitz and Liggett worked for many years together in the Angola State Penitentiary carpentry workshop. Liggett spent the last months of his life under the care of the Angola Hospice program.© Lori Waselchuk/Courtesy OSI

Carmen Suen: What is the most important thing for photographers to note when applying for this grant?

Yukiko Yamagata: It’s important that photographers identify what impact they hope to have on a given issue, and to explore the best ways they can reach the goals they establish. It’s also helpful for them to do a lot of research on what efforts already exist in social justice and human rights efforts, so they are not reinventing the wheel. That way they can build on what’s already been done, identify obstacles other people have faced, and understand how the use of photography can help to overcome these obstacles.

We encourage photographers to look outside the field of photography and to become familiar with what’s happening in other fields that employ visual means for advocacy, civic engagement, community organizing, or public education. For example, reading case studies and critical analysis of public and community-based art could really inform photographers about methodologies and best practices for partnering with organizations, working with a community, and engaging the community in the actual development and implementation of the project. The Community Arts Network, Animating Democracy, and the Walker Art Center Education and Community Programs Department are just a few examples of organizations that provide helpful resources for developing art-specific engagement projects.

CS: What are some of the things to consider when looking for a partner for this grant?

YY: Find a partner organization that has a successful track record, and is already engaged in that issue or the distribution mechanism you’re proposing. You also want to engage with partners that bring in new areas of expertise rather than duplicating your own skill set.

In certain cases, you may want to have more than one partner organization. For example, if you’re thinking about creating educational curricula for high schools in the U.S., you could have a partner who is advocating on the issue and understands the community you’re trying to reach, and another whose expertise is in developing and distributing educational curricula.

CS: Are there any common mistakes that applicants should avoid?

YY: We often get projects that talk about “educating the public” or “raising awareness” in a very general way. It’s important to go beyond that and think about what audience is best positioned to create change on the issue you’re addressing. Is it policy makers? Or is it community advocates? Or perhaps the community itself? Once you figured out who your audience is, the next step is to find out what venues or outlets would reach that audience most effectively.

Another important element is the mechanism used to engage your target audience. Often what happens is you have this beautiful photography exhibition that is incredibly powerful and moving, but by the time the audience members go home, you’ve lost them. You need to show us some of the ways that you will incorporate programming and follow-up activity to mobilize the people who see your photographs and inspire them to take action.

In terms of the actual writing of the proposal, we encourage applicants to present their project in a very clear and concise way and to avoid jargon. Definitely be clear about the goals of the project, the partner(s), the target audience, and why you chose a particular venue.

CS: Are there a few recipients who were especially able to use the grant to create positive change in communities they documented?

YY: We funded a project by Lori Waselchuk last year that just launched last week where she is working to encourage the integration of hospice programs into prison health care. She is collaborating with the Louisiana-Mississippi Hospice & Palliative Care Organization to mount a photography exhibit at Angola Prison and she plans to tour it to correctional facilities in Mississippi and Louisiana.

This project is great because, number one, the partner organization is just as committed as she is to the project and it’s really taking the lead to place the exhibit to other correctional facilities. The venue that she has chosen targets people who are in the position to make decisions about prison health care, and she presents the materials directly to them. By placing the exhibit at the prison, she is able to bring the public to the place where these decisions are being felt.

We also funded a project by Nina Berman in which she documented American soldiers wounded in Iraq. She toured the exhibition to 10 high schools throughout the U.S. that were targeted by military recruiters. By bringing the exhibit to these schools and organizing lectures with a soldier from her photographs, she is able to bring attention, in a very personal way, to the impact the war has on soldiers’ lives. She was very strategic in her thinking in terms of the venue and the audience, and how the photographs would help high school students not only learn about this issue, but also provide an alternative narrative to what the recruiters had been telling them about the benefits of enlisting.

Chris's photo of Marty observing sea birds, taken by hanging his camera over the edge of the observatory deck roof. Photo by Chris Linder, WHOI

After 22 days photographing daily stories aboard a 420-foot ship, I can tell you that I’ve used up all of the obvious vantage points. I’ve climbed to the aloft conn, the highest point on the ship, for night shots of the ship moving through ice and low-crawled around the main deck to shoot instruments being hoisted into the air. There are very few places I haven’t poked my camera.

For one story we covered the seabird and marine mammal observers. They work in one of the most difficult places to shoot: the bridge. This is where the crew drives the ship. It is high up and lined with giant square windows from end to end, which let in a lot of light. Since this is the only light source, you’re faced with a monster contrast problem. Add to this the fact that these observers are, well, observing. That means that they are pressed up against the windows with binoculars stuck to their eyes. This leaves you with a rather predictable side shot or a very unflattering back-of-the-head shot, both with a washed out sky background.

As I was pondering this dilemma, I watched a bird fly by and I thought –- that’s it! I’ll shoot them from a bird’s perspective—outside the windows looking in. Well, it turns out that there is no way to look in those windows from outside unless you’ve got wings. Plus it’s a good 50 foot drop to the deck. However, there is easy access to the roof, which is also called the flying bridge. So I thought, what if I lowered a camera from above?

I decided to use a monopod to lower my camera to window level. I attached my Nikon D700, with a 14-24mm lens set to 14mm, to a Gitzo monopod using a Really Right Stuff monopod head. Then came the tricky part. We were steaming at about 10 knots when I took the shot, into a 20 knot headwind. That makes 30 knots of wind in my face (which is roughly 35 miles per hour). The air temperature was about 22 Fahrenheit, so the wind chill was in the flesh-numbing range. Yes, I could have done this in calm weather and better light, but I had just thought of it and that day’s story was due in a few hours. So I had to make it work.

I tied a line from the camera to a railing so that if anything went wrong I wouldn’t be dropping thousands of dollars worth of gear onto a very unforgiving deck. I prefocused the lens and set the exposure manually so that ambient light coming through the viewfinder wouldn’t bias the exposure. I set the interval timer to click off a shot per second. Laying on the deck, I gradually lowered the camera four feet down, until it was level with the windows below. I bracketed the composition by slightly turning the monopod as the camera clicked off the shots. The first attempt was a failure because Liz, one of the observers, couldn’t stop laughing when she saw the camera (which in all honesty, had the very unsubtle look of an Inspector Clouseau spy camera). On the next round I tried Marty, and he was so intent on his work he didn’t even notice the camera. Those were my best frames — they create a completely candid portrait of a bird observer at work.