livebooks blog

I don’t care if you’ve been in business for 2 months or 20 years; this is something that is always of concern to small business owners.  And, for those people who feel comfortable in their pricing, it is a short-lived comfort.  Pricing must always be examined and re-examined.

Photo courtesy of Laurel McConnell Photography

Are you priced appropriately?

Take a look at the following factors and consider how they impact your pricing:

• the median price of photography in your region and target market
• your specialty, your niche
• the value that you bring to the client
• your education, your experience, and your on-going training
• your artistry and talent

But, in the photography world there is one major component of pricing that is often forgotten: YOU. What about your TIME, your LABOR?

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Photo by Jasalyn Thorne Photographers

As one of the top five winners of the 2010 emerge Photography Contest, photographers Jasalyn and Jason Thorne from Jasalyn Thorne Photographers were selected to have their work featured on The Knot’s “Getting Engaged” blog.

Jasalyn and Jason are Canadian-based, award-winning photographers who travel internationally to reach their clients. Their work has been featured in publications such as Wedluxe, AisleWalk Magazine (Best Editorial 2009), Real Weddings, West Coast Bridal Guide, The Complete Wedding Directory (Cover 2010) and numerous others. They were recognized at WPPI in 2010 when they received Accolades of Excellence for their images.

The “Getting Engaged” feature focuses on an engagement photo shoot with couple Zahir and Zahra that feels both rustic and urban. These images were hand-picked by The Knot’s Photo Editor Rebecca Crumley.

Congrats on the feature, Jasalyn and Jason!

Editor’s Note: Dr. Jeffery M. Levine was recently featured in the New York Times article, “The Elderly, Through the Eyes of a Geriatrician.” Levine (a liveBooks customer) discusses geriatrics and the combination of art and medicine on his healthcare blog, www.jmlevinemd.com.

As a young doctor starting out in my profession I wanted to stake a claim in academia – doing research and teaching about human aging.  What I achieved is something different from what I originally intended when I began my project of visually documenting the process of growing old.

Initially I tried to catalog the physical manifestations of aging.  Using Kodachrome slide film and flash, I captured changes of the skin and musculoskeletal system, supplementing my portfolio with x-rays that enhanced understanding of the physiology of growing old.  One day out of curiosity I switched to black and white film, turned off the flash, and stepped back to photograph my patients in their natural environment and captured the interactions between me and my subject.

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