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Here and below: Alan's images from the floor of the DNC. © Alan Chin
At the DNC, typically we would talk in the morning. Michael was there with his son, who works for Talking Points Memo, so the two of them were in what’s called the big tent, which is the press tent for bloggers. They were live-blogging the event and keeping an eye on everything going on, and they would text or call if they saw something I should cover. I would do the same for them. In the morning we would discuss things on the calendar, and I would spend the day doing those things. It meant not sleeping a lot because the big speakers were in the evening. We were working from 9am to midnight. We would meet in the evening and discuss how to we were going to put everything up on the site.
Basically I said to Michael, I trust you as an editor. It’s your site. If I file a picture to you, it means I’m willing to have you use it. Obviously you can’t file every picture. And actually I think it was a real learning experience for him as an editor. Because at the beginning he was using every picture I sent him. And I said, you don’t have to do that. Nor do I think we’re serving ourselves well by doing that. If we do four pictures or three pictures or one picture, sometimes it’s a lot more powerful than doing a 15- or 20-picture slideshow. So we talked about that a lot, and he got more comfortable being a kind of editor. And of course he’s wearing so many hats at once and ideally he would have a bigger team; there would be someone who’s thinking about aesthetics, someone else doing analysis, someone else doing really technical stuff — and then at that point you really are getting to be like the New York Times. You’re really starting to emulate how traditional media works.
Harry Benson, the always-dapper, world-renowned photographer, showed up for this recent liveBooks Photographers In Focus video interview in a well-fitted suit — albeit without a tie. According to Harry, his attire isn’t just good fashion sense, it’s also good business sense.
“If you need to go to the White House for a press conference, dress like a professional, not a plumber,” he says. “It shows respect for yourself, as well as who you represent.”
Harry should know, considering he photographed every U.S. president from Eisenhower to George W. Bush. He says he has seen photographers turned down for jobs simply because they were wearing jeans and no jacket.
“It is something that is so obvious to me, yet so many young photographers seem to fail to recognize it,” Harry says.
Now that he mentions it, that suit does look pretty comfortable — we bet he was wearing it even when he was bouncing on beds with the Fab Four. No wonder the Queen of England named the Scottish photographer a CBE (a designation just one level below knighthood) in January.
Check out the video for more Benson insights into being the best photographer you can be.
A wedding image by SAS Becker. © SAS Becker
Q: What are the biggest up-front costs a photographer will need to budget for to make the transition to shooting weddings full time?
A: The obvious one is gear. As a professional you need at least two of everything and a wide selection of lenses. You wouldn’t really show up to a wedding with just one camera, would you? One thing that surprised me was the wear and tear on my gear. My previous years as a stock and editorial shooter didn’t require the shutter activations I am seeing in my wedding work. My first year, with more than 40 weddings, I sent in three speedlights and one body for repair. Your website, identity, and branding are also going to be a big expense starting out. Don’t forget promotional pieces and print costs for your studio or portfolio.
There is a lot of trial and error that goes into deciding how best to spend your hard-earned dollars. My first several weddings I promised my brides the world, then I had to deliver expensive albums that ate into my profit. Now I prefer to get most of my profit up front in the form of a creative fee instead of marking my albums way up — especially because not every client is interested in a traditional album.
Workshops and conferences are a great way to brush up your skills and learn from other photographers’ experiences. Some provide great information while others are pointless. I think their real value comes in networking. All in all it is helpful to speak to as many pros as possible to see what worked and didn’t work for them and to adapt their advice to your current situation.
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