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The Associated Press announced that plans are underway to create a registry that will track online usage of AP content, including text, photos, and videos. The registry is expected to launch early next year, which will cover only AP text content initially, and be extended to AP member content as well as photos and videos eventually. Click on the image on the left to see a diagram explaining how the registry works.

Back in April, we talked about Chris Usher’s lawsuit against Corbis. Turns out Judge Sotomayor was one of three judges who ruled on the case. While most in the photo community are concerned that the case will become a judicial reference, consultant Leslie Burns-Dell’Acqua disagrees. Read her well-versed argument here, here and here.

Although there is no final word yet, edvidence suggests that Robert Capa’s iconic “Falling Soldier” photo was likely staged. Interest in the authenticity of the image has been rekindled as a result of a new traveling exhibition in Spain, which was organized by the International Center of Photography. Philip Gefter has a thoughtful essay on NYT’s Lens regarding this and other iconic staged images.

Kudos for Judge Tomar Mason for upholding the rights of photographers and journalists – a photojournalist student at San Francisco State University, whose name was not identified by request of his lawyer, does not have to surrender his photographs of a murder scene to police under the state’s shield law. Wired has the full story.

The arrest of Harvard professor Henry Louis Gates Jr. this week has not only been the latest topic of racial profiling, but also of citizen journalism. The widely distributed photo taken at the time of the arrest did not come from a news agency, but from the London-based “citizen journalist” site Demotix. PDN has more on the story, as does Fred Ritchin at After Photography.

Infamous downtown artist Dash Snow, only 27 years old, died July 13 of a drug overdose at a hotel in New York City. His controversial art and photography drew comparisons to Nan Goldin and Andy Warhol and was mentioned in Jorge Colberg’s post on Conscientious asking “What makes art?”

Renowned outdoor photographers Art Wolfe, David Doubilet, and Thomas Mangelsen have embraced a new “virtual stock agency” model developed by PhotoShelter. They have teamed up to create an agency called Wild. Art, a RESOLVE contributor, explains the decision in a great piece in Outdoor Photographer Magazine.

The Prix Pictet announced its shortlist of 12 international photographers during a special screening at the 40th Rencontres d’Arles last week. We are excited to see RESOLVE contributor Ed Kashi on the list. Other familiar names include Magnum photographer Christopher Anderson and Portugese-born photographer Edgar Martins, who found himself in the middle of a recent photoshop controversy.

After the French government allowed priceless Henri Cartier-Bresson images to be damaged and then promised to destroy them, the images have reemerged in the art market, in an incident that The Online Photographer has cheekily dubbed “oeuf on face.”

Mannie Garcia, the photographer who made the the image of Barack Obama that Shepard Fairey based his HOPE poster on, filed a court motion to join the lawsuit between Fairey and the Associated Press.

©Wired

An illustration from Anderson's piece on Free in Wired. ©Wired

There has been a tremendous amount of buzz lately around Wired editor Chris Anderson’s new book Free (which you can, of course, read for free). The basic premise is that if you give something away, more people will “purchase” it than at any other price point (even one cent) and then money can be made on that group, through advertising, secondary sales, etc.

There are big examples (like Google giving away all their services and making money off their associated ads) and smaller ones (like Prince giving away his CD in London’s The Daily Mail, boosting ticket sales for him and circulation for the Mail).

Rob at APhotoEditor predicted a few months ago, “I suspect [Anderson is] going to take a real thrashing on this one since it seems the tide has turned on free. All anyone is talking about these days is subscriptions, premium upgrades and advertising.” His prediction has largely come true, with the New York Times refuting most of Anderson’s points in its review. Malcom Gladwell makes a strong case against Free in the New Yorker as well, which Chase Jarvis referenced in a recent post, after invoking a small firestorm earlier this year when he posted about Anderson’s original Free story in Wired.

Obviously the big question here is, how does this apply to photographers? Craig Swanson of CreativeTechs makes a smart point in Chase’s “featured comment”: “generic stock image libraries are among the digital products already on a steady march towards ‘Free’…while…the availability of, for example, ‘Chase Jarvis’ is quite scarce these days. (Scarce items maintain and even increase their value). So I think this has a lot to do with how we manage our careers and art in the future. To maintain our value we must become our own monopoly.”

“To maintain our value we must become our own monopoly.”

I have talked to a lot of photographers and photo industry professionals about the importance of building an audience for themselves, building a reputation around quality work, industry knowledge, and personality. To do that, you often have to give away some things for free. Here are a few models that seem to be working.

Give away content, sell expertise
MediaStorm distributes its top-notch multimedia pieces for free, but makes a tidy sum on its workshops teaching professional photographers and journalists how to make multimedia pieces (and even some of those are free).

Give away general expertise, sell specific expertise
Consultants such as Mary Virginia Swanson and RESOLVE contributor Amanda Sosa Stone and Leslie Burns-Dell’Acqua, along with photographers like Art Wolfe, share their extensive knowledge for free online, knowing that people will pay for their consulting or teaching services once they have gotten to know and trust their work. (What Mary does might actually fit better in the above category, since she provides great information on her blog about events and deadlines, as opposed to generalized versions of her consultations.)

Give away your vision, sell your “monopoly”
It’s not surprising that Chase pulled out that comment about “becoming your own monopoly” or that he himself is the prime example. By constantly sharing his insights, expertise, even iPhones with his huge audience, Chase has created a kind of creativity factory with a built-in audience — clients are no longer just paying for his images, they are paying to be part of that community.

Give away involvement, sell the product
Photographer Simon Roberts has been keeping a detailed blog journal of his process of shooting, editing, and publishing his latest book, We English. Along the way he has done things to help his growing audience feel like part of the creation process, like offering free prints to the first 150 people who wrote him with an idea for something inherently “English.” Having a built-in, engaged audience like this can only help sales of his book and prints.

Give away the filter, charge for the content
This model has fewer proven examples but I think it has great potential. Since everyone is giving content away for free, what becomes valuable is a filter that you trust. PDN recently highlighted the importance of “digital curators,” like Flak Photo, Conscientious, and I Heart Photography, as the first layer of filtering, which galleries are now turning to for new artists. But these filter sites will have to become profitable themselves soon; one way could be for them to become distributors of the art they feature. Or they likely have some other things up their sleeves that I haven’t even thought of. (Stay tuned for a discussion with Flak Photo founder Andy Adams on this topic soon.)

Photography as a profitable business in some ways depends on individuals’ ability to flesh out these models and decide which one (or combination of several) works for them. What are the downsides to each of these? What other models am I missing that seem to work? Obvisouly there are many that don’t depend on the “free” mentality at all. Do you think those can hold out against the free content?

The New York Times Magazine pulled a photo essay by Edgar Martins after Minnesota computer programmer Adam Gurno pointed out one of the photographs was digitally altered. Starting as a comment thread on MetaFilter, the debate quickly heated up in the photo blogosphere. The controversy generated so much buzz that Talking Points Memos picked it up. More discussion here, here and here.

Some philosophical questions have also been raised around a photograph from Xinjiang, China, another of a woman in front of two military trucks. It evokes the famous “tank man” photo; however, a video clip on the Guardian shows that the trucks were actually backing away from her. Full analysis at The New Dominion.

Todd Walker from The Gallery Hopper linked to a great ongoing piece called “My Best Shot” in The Guardian, which includes interviews with 100+ photographers discussing the one image they are proudest of.

The Lucie Foundation is hosting an outdoor projection series called Pro’jekt LA at Space 15Twenty in Los Angeles starting on July 16. Three photographers will be featured in each show, on the third Thursday of the month through September. Tania Fernandez, Jeaneen Lund and one special guest will kick off the series.

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