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When working with consumer photographers (anyone who markets directly to the public), I always like to encourage them to show images that will make their potential clients believe that if they hire them, they’ll create that same MAGICAL moment for them. Those magical moments are why a consumer client hires a photographer. Regardless if it’s to capture their baby’s first year, their family portrait, or especially that bride’s special day, they want to believe you are the person to make that moment happen.
These are my recommendations for putting together a website of your wedding photography, which have helped my wedding photographers increase their bookings from 25-45% to 50-100%.
Finally, remember you are being hired to help capture that special day (a.k.a. that MAGICAL moment). Everything — including your website, portfolio, and personal presentation — has to convey that you are exactly the right person to do that.