livebooks blog

Pronghorn antelope in western Wyoming.

Name: Joe Riis
Website: www.joeriis.com
Age: 25
Location: Moose, Wyoming right now and moving to Bijou Hills, South Dakota, early in 2010. I want to live in a cabin on the prairie.
Full-time job: Wildlife photographer and videographer

Personal project name and short description
Pronghorn Passage, a conservation photography project that focuses on the Grand Teton National Park pronghorn migration. Each fall a herd of 400 pronghorn antelope migrate from Grand Teton National Park down into the Upper Green River Basin of Wyoming, a total round-trip journey of 300 miles. This migration is the second longest overland mammal migration in the western hemisphere (after caribou in Alaska). The migration corridor is being squeezed down by residential development and mineral extraction on the private and public lands that it crosses. Pronghorn Passage is a collaborative project between myself and essayist Emilene Ostlind.

When and why did you start it?
The project was actually Emilene’s idea; she approached me and wanted to work together. She is a writer, and was just finishing up working at National Geographic Magazine and as Steve Winter’s assistant on his snow leopard story in India. She was coming back home to Wyoming to write a selection of essays about the pronghorn migration and wanted me to photograph it. At the time, I was just finishing up a 2-year conservation photography project on environmental threats to the Missouri River. I was ready to start photographing something new, and the pronghorn project, which had never been photographed before, seemed like a great idea.

I started researching and filling out grant applications in November 2007, and started my fieldwork in May 2008, the day after I graduated from the University of Wyoming with a bachelor’s in Wildlife Biology. We got the project fully funded through the National Geographic Expeditions Council, The Banff Centre, University of Wyoming, North American Nature Photographers Association, Grand Teton National Park, and Patagonia the clothing company. I feel very fortunate to have received so much financial backing for the project, which has allowed me to focus all my efforts on fieldwork.

I am still surprised by the support we got, but the bottom line is that the pronghorn story had all the elements to a good wildlife story. A small herd of pronghorn migrating a super long distance over an incredible landscape, under threat, that had never been photographed before — plus we were two young Wyomingites who wanted to live with pronghorn. The reason is hadn’t been photographed before is because it takes a huge time commitment, at least a full year. No one knew exactly where they were migrating so I had to do field biology before I could photograph it. Because most of my work is by camera trap, I have to know exactly where the animals are moving.

Do you have a particular image you are especially drawn to so far? More »

Aerial view of Lake Natron in Tanzania, spotted with a flock of flamingos. ©Art Wolfe

I’ve talked and written about how photographers need to look beyond the stock agencies to market their images. There are a host of pros and cons to these alternate business models, but the need to drive traffic to your website is always the tallest hurdle. No single approach will do. Instead, you need to attract attention, and keep it, by projecting your brand across a range of media platforms and by creating mutually beneficial collaborations. Here are some tips for how all kinds of photographers can do that.

1. Collaborate

Once you have a collection of images, see if you can create an association with other photographers to market a particular class of subjects. Photoshelter makes that easy with their Virtual Agencies, but there are several ways to accomplish the same thing. By grouping your work with that of other photographers, all of you can offer a wider selection of similarly themed work to potential buyers. My work is available alongside images from Thomas Mangelsen and David Doubilet at WILD, our virtual agency.

2. Organize

If each photographer does a good job of file naming and keywording, a buyer is more likely to find your image collection. Online galleries also allow you to display a larger selection of your work than an editor at an agency would allow. This is not an invitation to self-indulgence, however; show only your best or most saleable work.

3. Prioritize

I steer clear of microstock. If you can produce what the market demands in high volume, there is money to be made there, but it tends to encourage “treadmill shooting,” a mentality of “generate content” instead of creating art. Forgive me if I stick to Rights Managed and Royalty Free.

The sun sets over the southern Atlantic ocean as 10,000 nesting pairs of black browed albatross settle in for the brief summer night. ©Art Wolfe

4. Contact

Once your collective is up and running, or even if you decide to fly solo, contact all your existing clients with the news. Buy and use lists of prospective clients, like those provided by Agency Access and other services. More »

I’m sure I don’t have to tell anyone that there are fewer staff jobs — at newspapers, magazines, and wire services — than there used to be. And in the face of even more cuts, we’ve been impressed to see former staffers adroitly shift gears to freelance editorial, commercial work, collaboration with NGOs, and the fine-art and wedding markets. Some, like David Leeson, capitalized on video skills. Lots, like Sol Neelman, are doing a little of everything, hustling to keep a personal project going.

Leaving a job is always scary. Being forced to give up a steady paycheck and health insurance for the insecurity of owning your own business can be especially hard. Yet we’ve heard many inspiring stories of people coming together to work through this transition, including the recent VJ Workshops, Pro Photo Network, and Wéyo.

We decided to do our part too, by developing this online home for resources, stories, and discussion about this sea change for photojournalism and photography in general.

Although no one has all the answers, together we can find them — which is why your participation in this “After Staff” project is so important. Our “Experts of the Day” are available to answer questions, but if you don’t ask, they won’t know how to help. Over 20 photographers have shared their experiences in our “Group Therapy” section; by adding your own to the comments, you’ll undoubtedly be helping someone else. And even with five days of posts, we know there are things we’re forgetting.

So please comment, ask, discuss, and reach out. We’re here to help you help each other.

Click here for descriptions and links to all “After Staff” posts.

Miki Johnson: Let’s talk a little bit about your book.

Ian Shive: The book is a 224-page, hard cover, coffee table book on the American National Parks. This is the latest and a most updated look at the parks, a modern look at a classic subject. We included six or seven places that you’ll know — the other 185 pages you’ll have to read the caption to know where that is.

The layout is also unusual. Traditionally national park books have been grouped by region or park. We bounced back and forth across all these different parks. We might show a red maple leaf on a brown pine needles in Maine, and then that color or shape relates to something in Yellowstone National Park in the middle of winter. It was our goal to show the colors and collaborations that happen in nature and are so similar no matter where you go.

MJ: And was this something that the national parks came to you about? Or was this an idea you had?

IS: The parks turn 100 years old in 2016, and I wanted to do a book on the Centennial. I have great collection of images, and I decided to work on a book over five years and develop this idea. So I started sending some emails around to gauge interest from publishers.

Cristina Mittermeier at International League of Conservation Photographers hooked me up with a publisher in California. They called and were like, we love your idea — how would you like to do the book in four months? I said okay, but I needed to pick up a few shots in the meantime. It’s pretty exciting because, from what I understand, every Borders in the country is going to having it on their front table.

MJ: That’s exciting. Is that something that you arranged or the publisher did? How did that happen?

IS: It was through the publisher. And once I had made the deal with the publisher to do this book I brought in the National Park Conservation Association as a partner. I had done a lot of work with them, and the two lead editors of the magazine have been instrumental in guiding my career as a national park photographer. So I asked them to write two essays for the front of the book, and then the president of the organization also contributed the book’s forward. They also have an insert in the book, so it helps further their message, and I’ve given a percentage of the proceeds back to the NPCA.

225-million-year-old trees, Petrified Forest National Park, Arizona. ©Ian Shive

MJ: So tell me about these webisodes you’re doing.

IS: I’ve been working on multimedia for a while, exploring the collaboration between film, video, and still photography. For the book I had to go and pick up some shots; I had this great archive of national park sites but I didn’t have the obvious shots of Old Faithful, or Delicate Arch, or the Grand Canyon from Angel Point. The publisher said, you can do whatever you want on the other 200 pages, but there’s certain things that we need in a national park book from a market perspective. And I agreed.

So I put together a road trip to travel through the entire American West over about five weeks. I brought Russell Chadwick, who is my partner in video and multimedia, and he shot footage with his HD video camera. The idea was to get a little bit of the park, show me doing my thing, and build a multimedia piece for the web. At first we were just going to do one piece, about the making of the book, as a promo tool.

When we got back and looked at everything, the footage was stunning. We had time lapses of fog going over the mountains in Glacier and Logan Pass, and thunderstorms in White Sands, New Mexico. We had so much stuff, we decided to turn it into four six-minute segments, called Wild Exposure.

I came from a strong motion picture background, so I shared the videos with some friends in the industry and they were like, this is incredible. You’ve got to do something else with it. So I showed it around to a few people in the television network world, which has been a more arduous journey than I anticipated. But I’ve persevered, and the show’s scheduled to air this week on Current Television.

I had a meeting in San Francisco and shared the first segment with them. They thought it was really different and it fit really well with their programming. They weren’t all about changing it. They were into what the show embodies, the kind of Zen moments and a soft conservation message. They’ve agreed to run the four-part series, so 50 million U.S. households and 142,000 web visitors a day will be exposed to the show.

MJ: And they’re running these short pieces?

IS: Current has a unique approach to how they do the programming. It’s not like ABC where something begins at 7:00 and ends at 7:30 and has seven minutes worth of commercials or whatever. They have five-minute shows, two-minute shows, twenty-three-minute shows, and they all flow together. So there was no need to expand or force an expansion on the pieces.

We feel like the web has really shortened people’s attention spans. To get somebody to sit down and watch a show for 30 minutes is difficult these days. One of the strengths with Current is you can do a tightly edited, compelling six-minute show and achieve your goal, either a message of conservation or even advertising. So the show will exist as six-minute units that are spaced out. We are also looking at potentially marrying all four to be a twenty-four-minute segment.

Maple Leaf, Acadia National Park, Maine. ©Ian Shive

MJ: So how do these episodes fit into your larger marketing strategy for the book?

IS: I think getting people to invest in what you’re doing is the most important part of marketing. Let’s say you walk into a Borders and you look at this book, but you’ve never seen anything else besides it. It might sell itself, certainly. But you can really augment that emotional connection that people have to the book if they have seen this six-minute segment on Glacier National Park. Somehow they feel a more personal connection with what you’re doing, and that’s when they actually buy to the book. Or they decide to crack it open and give it a longer look than they would have before.

MJ: Have you thought about how the book and episodes translate into increased visibility for you as a photographer?

IS: With 50 million U.S. households, it’s going to be very interesting. I have no idea what I’m in for. I’m hoping nothing. The last thing I want to do is get to a national park and have a ranger ask if I have a commercial filming permit.

I hope that Wild Exposure will continue beyond the book. And one thing that I have begun to discuss with the network is making the show more interactive. How cool would it be to have me in the field, and let’s say I’m doing a story on poaching in Africa, you can actually meet that poacher and hear his perspective, then introduce other characters who embody this type of conservation photography.

I also want it to stay true to Current’s prime demographic, which is 18- to 34-year-olds. I want it to continue to appeal to a younger, sophisticated, edgier, hip audience. I feel like that group is so often overlooked — certainly in nature photography. I think it’s usually geared toward older audiences, but the conservation message is all over.

Mammoth Hot Springs, Yellowstone National Park, Wyoming. ©Ian Shive

MJ: Did you fund these Wild Exposure episodes yourself?

IS: I did. The payoff is the marketing. Right now there’s no money being made off it. It’s purely a marketing and promotional tool that I hope will grow into something that generates income at some point, maybe as a regular television series. Or at the very least, you know, just boosting my profile as a photographer. It’s an incredibly crowded marketplace, and everybody’s looking to get their voice heard. If you’re a book publisher and you’re looking to do a book on anything, and if your photographer shooting things, then producing a series that can be placed on the web or television seems obvious.

MJ: It sounds like it’s all paying off, but I suppose it’s always a gamble.

IS: It is. People might not respond to it. It’s very exciting, but I’m putting myself out there in many ways. I’m putting myself out there not only in print in a book, but also the show, too. People are seeing me peeking out of a tent. They’re seeing what I’m shooting, how I’m shooting it, what results I’m getting, and then they see the product I’m putting out. One thing about today’s media, and especially the web, there is a brutal honesty that I love, but it’s also brutally honest. So I’m prepared a little bit for that. I just hope people like what I’m putting out there so that I can continue to do what I love.