livebooks blog

Michael Rubenstein's "Party Kids in Portland, October 3, 2008," an image from Redux's upcoming American Youth book*, published by Contrasto and due out in May 2009. © Michael Rubenstein

Most agent fees are either 75/25 or 70/30.  As far as I know, they don’t vary by level of photography or industry.

At Redux: Assignment fees are split 70/30, stock sales are split 50/50. Photographers being represented  can expect the agency to send out their portfolios, target clients, design, print, and mail regular promotions, help edit your portfolio and website, submit bills to clients and collect payment from them, give an advance if needed, set up meetings for you, pitch story ideas to clients, work on ways to build your portfolio, split expenses 70/30 on mailing/promotion and stories for portfolio use and resale. Photographers considering an agency should ask if the above are done for them, when they will get paid, how often their books go out, and to whom. Same goes for promo pieces.

We do one big agency promotion per year at Redux, which is usually a promo piece featuring the best photography of the last year and that we expect buyers to keep. We also send out individual photographers’ promo pieces throughout the year, usually once a quarter. We also do a monthly Redux email newsletter that goes out to clients. That email includes information on special photographer whereabouts, new feature stories, notable tear sheets, upcoming Redux events, and photographer exhibitions.

Photographers who license stock through Redux can expect that we are packaging and pitching relevant work during newsworthy events, keywording and captioning their work for optimal searching, syndicating their work overseas through a network of experienced and trustworthy international agencies, and making sure their work is available for licensing as soon as it is off embargo.

* Click here for more images from the America Youth book.

Fine art and portrait photographer Michael Jang tells some great “breaking into the biz” stories in this video interview from our Photographers in Focus series. While still in art school, he used a letter from his teacher and some creative subterfuge to crash big Beverly Hills parties — and make the images that launched his career. We wanted to make sure you got a chance to see it if you haven’t already.

Michael is in San Francisco like us, so we thought we’d check in and see what he’s been up to lately. He’s excited about his recent conversation with aspiring photographers at the University High School here in town. Check out the San Francisco Chronicle story about his visit to the school as well as a collection of his very early family photos, which have just been acquired by the SFMoMA this year. Michael also gave us some bonus video footage of him speaking at a Photoshelter panel discussion.

“Don’t lose sight of why you want to be a photographer and your love for photography,” he advises. “If you can make good pictures, people will find you.” His point — that the real issue is not how to make money, but how to make great pictures — might not be the most popular, since it’s not the easy solution, but judging from the applause after Michael’s comments, it needs to be said more often.

A photo by Brad Swonetz, who Redux took on because he fit well with their mission and style. © Brad Swonetz (click image for his Redux portfolio)

Finding agencies to approach requires research. There are agencies that specialize in editorial or commercial, assignments or stock. Some do all four, some do just one or two.

There are good lists out there, like this and this at Rob Haggart’s “A Photo Editor” blog (although he still lists Digital Railroad, which abruptly went out of business recently… plus they were never an agency, more of a stock portal). Frank Neimeir’s list is bigger and more international, but it could take a long time to slog through. This list is more specifically geared towards repping firms (who might not do stock).

If you are an editorial photographer, look in publications that you like, and take note of the agency credits that appear next to the photographers’ names. Read the industry trade magazines to see who is shooting interesting commercial jobs and find out who their agents are.

Do your homework and understand what the agency is about. Does your work fit in? Would it make sense as part of their roster? Once you’ve identified who makes sense for you to pursue, start working your contacts to see if you know someone who knows someone at the agency. You don’t need to have an “in,” but it sure does help.

If you are cold calling, introduce yourself, tell them what kind of work you do, and where you are based. Let them know that you’ll be following up with an email and a link to your website. You probably won’t hear back unless you are offering something amazing (more on that below), so call to follow up a few days later (it’s like getting someone’s number at a bar… there’s no exact science to how many days you should wait). More »

Citizen journalist Janis Krums tweeted this photo minutes after a plane crashed into the Hudson River in January.

I came upon this story and this one the week the plane crashed into the Hudson River. The pictures are solid. As a professional photographer, I might have done a bit better, but I wasn’t there. Which got me thinking about what I would have done if I was. Typically, I would have used my upscale point-and-shoot camera, and then contacted whomever I could get a hold of at the whatever paper or magazine to transmit the image and get a quick sale. A sale that would probably yield anywhere in the range of a $100 to $1,000 — if I got the sale at all.

The competition would be a phalanx of mobile phone shooters all calling the tip lines of all the same publications as me. The photo editor would choose the first “solid” image to come across his or her computer screen in mad dash to scoop all the other publications and blogs.

Now think about a different set of priorities applied to the same scenario. I shoot a quality image, better than the mobile phone shooters, and upload it up to my photography branded twitter stream or blog. The fact that I call myself a photographer in these two internet mediums will already give me a splash of credibility. The subject matter of the photos will guarantee swift dissemination and trackbacks to my site. The trade off for the exposure to my web site is worth more than the money.

Lastly, think long and hard about being a gear snob. A photographer is defined by his or her ability, not by the gear he or she owns. Ultimately I think I would shoot my first few images with my iPhone and send them to the email account that automatically publishes posts to my blog, or I would send them to my Twitter account. Then I would shoot other images with my point and shoot. I’d start calling editors and point them to my blog or Twitter account.

The resolution required for a reasonable reproduction on the internet requires little more than an iPhone camera. It’s not ideal, and it certainly goes against the quality instinct of every shooter out there, but that’s not the point anymore. The world has changed and in these journalistic situations expediency is king. As skilled photographers that might find ourselves in the right place at the right time, understanding and adapting to the new world rather than complaining about it is the best way to get more notoriety.