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“We are just like our clients.”

The congested and broken down streets of the oil city of Warri, in the Niger Delta, where hawkers sell fuel illegally.

May 15, 2009

Yenagoa….this is the capital city of the federal state of Bayelsa, which is only 12 years old. They have put me up in the bosom of the state, the Government House, a large compound for hosting guests and dignitaries. I have not been put in the VIP building. The furniture is broken, many of the lights don’t work, the TV is useless, there is no internet, the bed is a piece of foam on a piece of plywood, and it’s not clean. On the bright side, there is electricity, a functioning air conditioner and some lights. I have to focus on what I do have, not what I don’t, otherwise I’d go downhill fast.

This is so typical of Nigeria. I am in a grand compound, with a sense of decrepit grandeur on the surface. Yet inside so much is broken, unfinished or just done poorly. The irony is, being hosted by the government I have less than I would in one of the privately owned guest hotels in the town.

May 21

I went out in the afternoon with an engineer from the Dept. of Works to shoot road building. We went to a location where there was a giant Shell gas pipeline project about 30 yards away. I started to shoot innocuous activity: workers hanging out along the pipes, big machinery working in the muck of the swamps. All of a sudden, five Nigerian Shell workers in bright orange jump suits and hardhats start yelling and motioning me to come. I realized immediately I was in for it. Even though I had an official from the State Government and was not a journalist, they freaked and did the threatening, aggressive, and aggrieved trip on me. I didn’t get permission, etc, etc. Then they said I could not leave without erasing the tape.

Anytime this happens I get pissed and push back, which I did. I could see it was getting uglier and the fact I had a state official with me didn’t matter squat to them, so I called Von Kemedi, my main contact in the Delta since 1994. He threatened to send the MOPOLS, mobile police, to arrest them, and they let us go with further admonishment. What was upsetting and revealing was, when I said I was working for the State of Bayelsa, they said, “This isn’t the state of Bayelsa!” Shell owns the game down here and doesn’t have to answer to anyone.

May 25

Hitting a wall today of fatigue and burnout. So many appointments are changed or canceled last minute, Von continues to delay certain actions, Patterson Ogon (one of his deputies) is MIA, and I have to push everyone to get anything done. At least my core team is in place and seemingly responsible and loyal. If my assistant/videographer Sokari or my driver stop being responsible, I’ll truly lose it.

We started the day at a market by the river, next to a big new bridge. Then we went with a water commission official to a small village to show how potable water is brought to their community. It was raining the whole time, so I don’t know how the footage will look. Then we went back to the water commission HQ and did an interview with another Minister, of Agriculture. Then I hit the wall. I’ve been doing so good for the past days, but today something snapped. I have to get the rhythm back. I have no choice.

May 28

After our interview, we went to the Health Ministry to get details about an upcoming polio vaccine exercise, which is starting in a couple of days. We went to three offices, spoke to four different people, then went to a place where the vaccines are stored a few blocks away and spoke to someone there. He gave us a cell number and when Sokari called he basically was told we needed to come in and speak to this man. I hit a wall of frustration and lashed out at Sokari. I felt terrible afterwards and apologized a few times in the course of the day. I just get so frustrated with the hapless and clueless way so many people here work and think.

May 31

It was a whirlwind day with the Governor. First we started at the Govenment House Church, which is literally 100 yards from where I’m staying in the Government House compound. It’s incredible to think that this is exactly where that military helicopter dropped Elias (my fixer) and I off in June of 2006, handcuffed, after we were taken from the flow station out in Nembe creek. How life plays it’s tricks.

We finally got to Amassoma, which is almost an hour away on a mostly very rough road. We filmed the war canoe contest and got some good stuff, probably, although I was fried from all the pressures of the day and this trip. I realize I cannot control everything and, here, almost nothing, but sometimes it just becomes too much.

A 1,500 year-old pottery fragment in the abandoned city of Yinpan, which Sean discovered serendipitously after his original "abandoned city" story fell through. ©Sean Gallagher. Courtesy Pulitzer Center for Crisis Reporting

Planning thoroughly and planning well are key to a large-scale assignment. However, staying flexible and being willing to throw out the plan at a moments notice is equally important. If you are prepared for both, there is a good chance your trip will be successful.

Traveling in rural China is not the best place to have a specific plan. Like most of us, I live in a large city where I am used to trains turning up on time, buses criss-crossing the city at all times of the day, and convenience at my fingertips almost everywhere. As soon as you step out of China’s major cities, a lot of this evaporates.

In my plan, I had penciled in one week for each location. As far as details — timing, when to arrive, when to leave, etc. — my notebook held no more information than, for example, “Week 1 – Inner Mongolia.” I knew exactly I where I wanted to go and what I wanted to achieve there, but it was impossible for me to predict how and when I would arrive and leave a certain place. In this respect, I had to remain completely flexible and not become frustrated if I could not get to a location on ‘x’ day, as ‘y’ day would probably be ok, too. This was a luxury I had working for the Pulitzer Center on Crisis Reporting, which afforded me much more time than most assignments.

Adapting to change was the only constant on my trip. Mid-way through our journey, my assistant had to unexpectedly return to Beijing, forcing me to work alone for a small portion of the trip. I had anticipated something like this, so I focused on subjects I could cover without an assistant.

The biggest challenge during my Pulitzer assignment was when my “chapter” on abandoned cities appeared to have fallen through. I had researched and planned a trip to a spectacular abandoned city in the Inner Mongolian deserts. The day before embarking, we discovered that the area had just been shut off to outsiders because the route to the city passed through one of China’s space rocket launch centers. I had no other back-up location for abandoned cities, so I was concerned that this important chapter would be missed.

As we called hotels to book rooms for our future stops, we mentioned our predicament to a hotelier. This hotelier happened to be a professional guide to explorers and told us of another abandoned city rarely visited by outsiders. A quick search online revealed that the demise of the city fell inline with desertification, so we decided it was our final (and only) option. The old city of Yinpan turned out to be one of the highlights of the whole trip, despite coming about completely by chance.

An illustration from Anderson's piece on Free in Wired. ©Wired

There has been a tremendous amount of buzz lately around Wired editor Chris Anderson’s new book Free (which you can, of course, read for free). The basic premise is that if you give something away, more people will “purchase” it than at any other price point (even one cent) and then money can be made on that group, through advertising, secondary sales, etc.

There are big examples (like Google giving away all their services and making money off their associated ads) and smaller ones (like Prince giving away his CD in London’s The Daily Mail, boosting ticket sales for him and circulation for the Mail).

Rob at APhotoEditor predicted a few months ago, “I suspect [Anderson is] going to take a real thrashing on this one since it seems the tide has turned on free. All anyone is talking about these days is subscriptions, premium upgrades and advertising.” His prediction has largely come true, with the New York Times refuting most of Anderson’s points in its review. Malcom Gladwell makes a strong case against Free in the New Yorker as well, which Chase Jarvis referenced in a recent post, after invoking a small firestorm earlier this year when he posted about Anderson’s original Free story in Wired.

Obviously the big question here is, how does this apply to photographers? Craig Swanson of CreativeTechs makes a smart point in Chase’s “featured comment”: “generic stock image libraries are among the digital products already on a steady march towards ‘Free’…while…the availability of, for example, ‘Chase Jarvis’ is quite scarce these days. (Scarce items maintain and even increase their value). So I think this has a lot to do with how we manage our careers and art in the future. To maintain our value we must become our own monopoly.”

I have talked to a lot of photographers and photo industry professionals about the importance of building an audience for themselves, building a reputation around quality work, industry knowledge, and personality. To do that, you often have to give away some things for free. Here are a few models that seem to be working.

Give away content, sell expertise
MediaStorm distributes its top-notch multimedia pieces for free, but makes a tidy sum on its workshops teaching professional photographers and journalists how to make multimedia pieces (and even some of those are free).

Give away general expertise, sell specific expertise
Consultants such as Mary Virginia Swanson and RESOLVE contributor Amanda Sosa Stone and Leslie Burns-Dell’Acqua, along with photographers like Art Wolfe, share their extensive knowledge for free online, knowing that people will pay for their consulting or teaching services once they have gotten to know and trust their work. (What Mary does might actually fit better in the above category, since she provides great information on her blog about events and deadlines, as opposed to generalized versions of her consultations.)

Give away your vision, sell your “monopoly”
It’s not surprising that Chase pulled out that comment about “becoming your own monopoly” or that he himself is the prime example. By constantly sharing his insights, expertise, even iPhones with his huge audience, Chase has created a kind of creativity factory with a built-in audience — clients are no longer just paying for his images, they are paying to be part of that community.

Give away involvement, sell the product
Photographer Simon Roberts has been keeping a detailed blog journal of his process of shooting, editing, and publishing his latest book, We English. Along the way he has done things to help his growing audience feel like part of the creation process, like offering free prints to the first 150 people who wrote him with an idea for something inherently “English.” Having a built-in, engaged audience like this can only help sales of his book and prints.

Give away the filter, charge for the content
This model has fewer proven examples but I think it has great potential. Since everyone is giving content away for free, what becomes valuable is a filter that you trust. PDN recently highlighted the importance of “digital curators,” like Flak Photo, Conscientious, and I Heart Photography, as the first layer of filtering, which galleries are now turning to for new artists. But these filter sites will have to become profitable themselves soon; one way could be for them to become distributors of the art they feature. Or they likely have some other things up their sleeves that I haven’t even thought of. (Stay tuned for a discussion with Flak Photo founder Andy Adams on this topic soon.)

Photography as a profitable business in some ways depends on individuals’ ability to flesh out these models and decide which one (or combination of several) works for them. What are the downsides to each of these? What other models am I missing that seem to work? Obvisouly there are many that don’t depend on the “free” mentality at all. Do you think those can hold out against the free content?