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Documentary Photography

Many former staff photographers have never had to think about marketing themselves. As a staffer, the image is the most important thing. But in most of the industries photojournalists are moving into, potential clients and buyers will be just as interested in who you are. I asked three photography consultants — Suzanne Sease, Louisa Curtis, and Amanda Sosa Stone — to answer these important questions about branding.

  • What advice can you give for developing a personal brand? What are the important elements that go into a brand? How and where should that branding be used once it’s developed?
Jade Albert's website, which is branded to complement her "light, airy" photographic style.

Jade Albert's website, which is branded to complement her "whimsical, airy" style.

Suzanne Sease

www.suzannesease.com

I have so many clients who have found themselves in this position — who were in another industry and realized they were not living their dream. The safety net of the bi-monthly paycheck is gone and now you must create your own identity. Luckily you won’t have to start from scratch.

Visit the websites of photographers you admire and see how they are presenting themselves. Now look at your images. Are there special topics you gravitate toward or are often assigned to? And how do your images convey information? What about them got people to read the stories next to them?

Become an astute observer of the images around you, too. Make mental notes of magazine ads, billboards, store signs, direct mail, even family portraits done for friends. A photographer was paid to make all of these — notice how they did it and decide if the photographer could be you next time.

Maybe most importantly, ask yourself what you really love about this business. Do you want to continue shooting what you have been, or is now the time to re-invent yourself and shoot what you love, not your former employer? You don’t have to build a brand on the photographer you are — this is your chance to build the brand of the photographer you want to be.

Louisa Curtis

www.chatterboxenterprises.com

First decide which markets to pursue and which images to present. Rather than showing work you think people want to see, I think you should show the images you love to shoot, since those are likely to be your best work. Then, once the image selection is clear, consider presentation. For instance, if I were to put your website alongside your business card, your postcard, your e-promo, and your print book — would I know that they all belong to the same photographer? More »

We asked a wide variety of former staff photographers the same question, and here’s what they told us. Please share your own stories — as you can see, you’re not alone. Follow the “more” link to see all photographers. Click here for more “After Staff” posts.

  • How long were you a staff photographer and where? Did you think you’d be a staffer for life? What is the biggest difference between what you’re doing now and what you were doing as a staffer?

Jason Arthurs
www.jasonarthurs.com
If you combine my 2 years of internships with 4 years as a full-time staffer, then it’s a total of 6 years I was in newspapers. I don’t think I could ever see myself doing it forever. It was an amazing time in my life but it was so much of a roller-coaster ride I never really felt totally in control of what I chose to focus my energy on.

This summer I have been given several opportunities to teach that I would not have had if I were still at the newspaper. I taught a week-long workshop for North Carolina high school journalism students, and helped coach two documentary projects through the University of North Carolina. For one class I spent one month in the Galapagos Islands helping edit a multimedia project shot by students and it was an amazing experience and I would not have been able to get the time off work to do something like that at the newspaper.

David Walter Banks
www.davidwalterbanks.com
I was a newspaper staff photographer for a year and a half, before which I interned for a newspaper for eight months. When I began, I planned to stay in the newspaper business for an indefinite amount of time, but I did hope to work for myself at some point. However, as I spent more time in the newspaper world, it became evident that not only was it not the place for me, the industry itself seemed to be falling quickly into turmoil.

I now shoot for a number of national and international magazines; I’m part of a successful wedding photography business; I helped found the photographic cooperative Luceo Images; and I’ve begun to move toward more commercial work. I would say that the biggest difference is that I now feel that I’m controlling my own destiny in relation to the path my career is taking, as well as the images I produce.

Kendrick Brinson
kendrickbrinson.com
I had two internship and two jobs at newspapers from 2005 to 2009. Once I discovered my love for photojournalism toward the end of college, I thought I would work at a newspaper for life. My mother worked as a writer at The State newspaper for more than 20 years so it seemed like an exciting yet solid career. After about a year and a half working for newspapers, my attitude toward them slowly shifted as I watched friends lose their jobs and their enthusiasm.

I am very busy now. I work with some of my favorite photographers in Luceo Images, doing personal projects and editorial work for major newspapers and magazines. I also photograph weddings with my partner David Walter Banks under Our Labor of Love. Now I am spending more time working on marketing and researching stories that I want to tell, and less time looking for heat features to fill holes in an-ever thinning newspaper.

Bob Croslin
www.bobcroslin.com
I was a staffer at the Tampa Tribune from 1996 to 1999, a multimedia producer at MSNBC.com from 1999 to 2001 and a picture editor and staff photographer at the St. Petersburg Times from 2002 to 2006. I didn’t think I’d be a newspaper staffer for life because I saw first-hand how much the business of journalism was changing when I went to work at MSNBC. I didn’t think there would be newspaper staff positions by 2004 or 2005. Turns out I was about 5 years off.

I’m an editorial and commercial photographer specializing in produced portraiture based in the Tampa Bay area. The biggest difference is that I used to be one part of an organization and now I AM the organization. I’m the photographer, the marketing dept, the accounting dept, the IT dept, the archivist — and I do it mostly by myself.

Pouya Dianat
www.pouyadianat.com
These days my work schedule is whenever the Braves play. I had a great working relationship with the team while I was at the Atlanta Journal-Constitution, and they’ve allowed me a lot of creative freedom thus far. The night’s they’re out of town, I’m firmly planted behind my MacPro, editing away.

I don’t think my photography has changed, but I am enjoying my photography a lot more since going freelance. I’m exploring every outlet that I’m interested in, while still applying the same vision I have to the work I did at newspapers. A lot of the ideas I have won’t work, maybe my idea falls apart in the studio, but I learn from the experience.

Not everyone affected by the newspaper decline is in their mid-40’s with a family to support. For those of us fortunate enough to be free from those more important responsibilities, this is a prime opportunity to do whatever we want. I’ve told a lot of students that I’ve spoken to that the next phase of photography is finding something you LOVE and applying photography to it. More »

Starting something new almost always means doing some research. We’ve tried to make the job a little easier by pulling together several resources, including books, blogs, and RESOLVE contributors. This list is obviously not exhaustive, so we welcome your additions in the comments and will add them as they come up. Click here for a list of all other “After Staff” posts.

Running your own business

  • Freelance Switch – A slightly cheeky but highly informative online resource for all kinds of freelancers
  • Seeing Money – Column from RESOLVE contributor Doug Menuez outlining basic business principles for photographers

Time management

Building a website

  • What Photo Buyers Want – Photoshelter’s survey of 550 art buyers, determining what they like and don’t in photographers’ websites.

Professional organizations

  • APA – Advertising Photographers of America
  • ASMP – American Society of Media Photographers
  • EP – Editorial Photographers
  • NPPA – National Press Photographers Association
  • PPA -Professional Photographers of America
  • SAA – Stock Arts Alliance
  • WPJA – Wedding Photojournalist Association
  • WPPI – Wedding & Portrait Photographers International
  • We recognize an emphasis on US organizations here, so please check out this nicely annotated, more international list too.

Our sources informed us of Vincent Laforet’s new film – “a narrative short filmed exclusively with the Canon 5D Mark II” – a while ago, so we’re glad to be able to share it with you finally. The unofficial website will only tell you that it’s named “Betrayed“, and is directed by Joshua Grossberg with cinematography by Vincent Laforet and photographer Robert Caplin. Stay tuned to RESOLVE for more details.

According to an opinion piece in The Wall Street Journal, London’s National Portrait Gallery is furious about images of paintings from the museum’s web site showing up on Wikipedia. The core of the argument is whether these photographic images of the masterpieces are considered in the public domain or if they are creative work. The Gallery Hopper has details and links to related stories.

Need more Martin Parr in your life? Don’t we all? iGoogle has released a new Martin Parr theme with images by the Magnum photographer. Click here to see it for yourself.

Some people are still trying to figure out what “free” really means, Rupert Murdoch is just saying no. According to the Guardian, the media mogul “has lost patience with giving away his expensively produced journalism on the internet for nothing.” By June 2010, you’ll have to pay to read any News Corp content.

NPPA publicly objected to a recent comment by Homeland Security Secretary Janet Napolitano asking people to tell the police if they see someone “continually taking photographs of a piece of critical infrastructure that doesn’t seem to make any sense.” “Photography by itself should not be considered suspicious activity, and it is protected by the First Amendment,” the NPPA reiterated.

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