livebooks blog

With a clear goal and strong business plan, you can get paid to shoot what you love -- like this dream campaign Menuez shot in Dubai for Emirates Airlines. He was commissioned to document the culture and people of Dubai for a month and the creative team pulled the ads from the edit. Dubai for Emirates Airlines, ©2009 Doug Menuez/StocklandMartel

When most photographers set up shop, they focus on becoming better photographers, naturally. Few photographers, however, develop even the most basic skills they need to run their own business. They hope to hang on long enough to be discovered before they sink under their own lack of knowledge. That’s like building an intricate jeweled house atop quicksand. (Look in the mirror, repeat after me: “You want fries with that?”)

The “get discovered” strategy implies that someone else will take responsibility for your own financial well-being. Ideally, we’d all be born independently wealthy, have our spouse deal with the money, or find the perfect business manager or agent who can do this for us. I’m here to tell you — snap out of that lovely fantasy! Not. Gonna. Happen. And even if, by the grace of the angels, it did, you would still need to learn the basics in order to participate in the decisions being made about your money. Even the best business managers need your help to help you succeed. You really don’t want to be one of those poor schmucks who got super successful but are now penniless because you trusted someone else to handle all your business decisions.

In my new column for RESOLVE, “Seeing Money,” I’ll be sharing what I learned the hard way about the business side of photography during nearly 30 years in the industry. I started as a fine-art student, moved into photojournalism, built a multimillion-dollar advertising studio with a staff of 15, then closed that monster and reconfigured with a minimal crew and low overhead. Along the way I made and lost fortunes.

I never understood money; money was not my goal. I was — and am — all about making great images. But I learned to respect and understand that money has the power to support my most important work. I hope to help you realize the same thing by explaining what works, what mistakes to avoid, and how to recognize the ways our creative brains sometimes sabotage our own success — especially whenever it comes to managing money.

I am constantly trying to answer the difficult question, “How do you reconcile the conflict between art and commerce?” I give the long answer in my workshops. The short answer is, “Get paid to shoot what you love to shoot.” To achieve that, you have to build a solid foundation, step by step, to financial security.

Many photographers have a lot of fear around money; they think it will dilute their talent and corrupt their values, or they just can’t handle the math. I’ll provide pain-free financial management tips you can apply right away. OK, that statement was a lie — there is no such thing as pain-free financial management. But rest assured that my lessons will be less painful than if you did not learn these skills at all. Plus, you are benefiting from all the pain I’ve already gone through to get where I am today. Best of all, as you begin to learn and apply fundamental business lessons, you will find that you gain confidence and actually begin to enjoy the business part of your photography business.

In this “Seeing Money” column, I will discuss the steps you need to take right now to start (or save) your business. Check back soon if you wish you knew more (or didn’t realize you needed to know more) about:

• basic bookkeeping
• writing a business plan
• getting an SBA loan and line of credit
• working with an accountant
• managing cash flow through accounts receivable/payable reports
• insurance
• legal issues
• important business tools

• Since the Iranian government banned foreign journalists from covering the rallies in Tehran on Tuesday, people are using social media to spread the latest news on the protests. Whether or not there is a “Twitter revolution” going on in Iran, people are definitely using Twitter to distribute unsanctioned news and images of the protests. One of the most visited TwitPic pages for Iranian protests photos has received over 126,000 page views since Monday.

• Hearing about the unrest in Iran, we immediate thought of Newsha Tavakolian, a talented Iranian photojournalist based in Tehran, a liveBooks client, and a friend. Check out her pictures of the rallies and her interview on the New York Times Lens blog, plus an interview about covering Hajj on RESOLVE.

• Joerg Colberg at Conscientious pointed us to a new online resource for photo lovers: The entire permanent collection of the Museum of Contemporary Photography is now available on the museum’s website. Not only can you search and browse through the collection, you can also save your favorites to view later or share with friends.

• MediaStorm is holding a new Methodology Workshop in the last week of July. The 5-day workshop is a hands-on overview of how to produce successful multimedia projects with a focus on the methodology behind creating and implementing such work. More details on their website.

As I mentioned in my post yesterday, it was great to hear and see so many young photographers at LOOK3 who are taking ownership over the incredible change happening in the industry today. But, in the end, we were all there to scope out some great photography. Here are 10 awesome things from LOOK3 that I might otherwise have missed (they’re in no particular order, so I’m not even numbering them).

• Shaw Rocco’s Cellular Obscura, a series of images taken with this generation’s Kodak Brownie i.e. a cell phone. Don’t miss the end of the slideshow – it’s very worth it. Also, bonus points for a great version of one of my favorite songs.

• Jason Eskenazi’s Wonderland, the result of more than 10 years (and several prestigious grants) documenting post-Soviet Russia. Several people mentioned this to me as the standout of all the festival slideshows.

• Carl Bower’s Chica Barbie about the beauty pageants of Colombia. I feel incredibly ambivalent about these images, which in my mind is a marker of great art. This was one of several great projections brought in by Slideluck Potshow…a natural addition to a festival that started as a projection in Nick Nichols’ backyard.

• Martin Parr’s Playas book. Watch the preview on Magnum in Motion, but keep in mind that the book is so much trashier (in the best way) in person. Parr found the worst designer, cheapest paper, and least-talented printer possible to produce this little conversation piece…which claims “$7.99!” on the cover but really sells for $40.

• Kelly Shimoda’s I Guess You Don’t Want to Talk to Me Anymore. Ok so I technically knew about his one before, and in fact I think my cell phone is probably in this project somewhere, which comprises photos of cell phones displaying text messages. But until I saw this at Slideluck, I didn’t realize how many images were available on Kelly’s blog and website.

• Michael Wolf’s Transparent City. Considering that the Museum of Contemporary Photography has already picked up on these, I’m probably behind the times. The best part about seeing these as a slideshow was the mix between the distance and detail shots of people photographed in the windows of huge office buildings.

• Blood Trail, a documentary following conflict photographer Robert King through 15 years in the field. Sadly, I didn’t make it to this film, but I heard so many great things about it that I am making it a point to hunt down a copy asap.

• Jessica Dimmock’s Papparazzi! Jessica made a name early for herself with her Ninth Floor work about a community of addicts living in a posh New York apartment building. Of course I was intrigued to learn she had moved on to photograph the least respected and possibly best paid editorial photographers in the business.

• Tim Hetherington’s Sleeping Soldiers, which most people saw at the New York Photo Festival, where it was praised as the highlight of the program. I’d watched the video online, but it’s always better live on a huge screen.

• Yolanda Cuomo and Kristi Norgaard, who designed all the visuals for the festival, explaining the fascinating process they go through to design photo books for legends including Richard Avedon, Diane Arbus, and Sylvia Plachy.

• This week marks the 20th anniversary of the Tiananmen Square Protests. The iconic image of the “Tank Man” is splattered all over the internet, except on the Great-Fire-Wall-bound Chinese internet. The New York Times photo blog, Lens, has a great interview with photographers explaining how their version of the Tank Man came about. Most interesting of all, though, is a follow-up post yesterday showing a never before published photo of the Tank Man getting ready for the confrontation.

• Have you seen The Vendor Client Relationship video yet? If not, you might be the last one. Go check it out now and we won’t tell anyone ;-) It’s a hilarious take on the real world situation for those who work in the photography and advertising business.

• A Photo Editor pointed us to another noteworthy new online video — Michael Almereyda’s documentary about photography icon William Eggleston on Snag Film, William Eggleston in the Real World. The fillmmaker followed Eggleston on various trips around the country, capturing his complex personality and how it affects his work.

• The winning images of the PDN Photography Annual 2009 are now available on its website. We want to give a big shout out to our friends and contributors Alan Chin and Ed Kashi, who won the Photojournalism/Sports/Documentary and Corporate Design/Photo Products categories respectively.