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If you’ve ever wondered what all those people on a big commercial photo shoot do, here’s the nitty gritty details. Meet Susan Shaughnessy’s crew for a recent shoot in L.A., complete with all their vital statistics: Who (they are), What (they do), Where (they live), and How (to find them).

Who: Susan Shaughnessy, Producer

What: Manage people, schedule, communicate, delegate, problem solve, have fun, take responsibility; write checks; provide deliverables/links to casting, scouting, and visuals that need approvals; take care of photographer; organize everything; insure everything; handle travel, catering, transportation; create production books; answer questions, ask questions, provide confidence; do due diligence; be flexible; stay on budget, get overages approved as needed; work closely with art buyer-producer/agency, accept praise on behalf of crew.

Where: Brooklyn is home, but I produce anywhere

How: www.sksproductions.com

Who: Jayne Wexler, Lifestyle and portrait photographer

What: I find a producer if the budget allows one. Go over the layout, all the details, and shot list. Discuss the casting with the producer. If a location is needed, we find a scout and start scouting. On shoot day my assistants and I set up lights. Then they usually get the set ready and shoot a digital-Polaroid for me to see. In the meantime, I discuss the details with the prop and wardrobe stylists and the hair and make-up artists. Once we are set up and I’m happy with my lighting and composition, we start shooting. After the shoot we edit the images and choose the best selects for the job, then we either make a website or send a disk or hard drive to the client with jpegs. Depending on the size and complexity of the retouching, the client will either retouch in-house or I will use one of my retouchers. Then there is the billing, which can take as long as the production.

Where: I live in NYC — “Nolita” — been in the same apartment for almost 23 years! My studio is on Vandam Street, west of Soho.

How: www.jaynewexler.com

Who: Kevin Schochat, Photographer’s agent

What: When a request comes in, I  go over the specifics of the job with the creative in charge. I then work closely with the photographer and producer to prepare a detailed photography estimate. I negotiate all fees and rights for the photographer. Once the job is awarded, I follow it closely to make sure everything is running smoothly and we are staying within budget. I also go to the shoot, if it is local, to see how it is progressing, meet the client, and deal with any last minute questions or changes. After the shoot, the photographer and I usually review the invoice together. Then I contact all the key people involved to make sure they are happy with the results and thank them for their business.

Where: New York City

How: www.kevinschochat.com

Who: John Robinson, Prop stylist and set designer More »

September 28th, 2009

Flip Out: A video chat with Mark Wallace

Posted by liveBooks

One of the best parts of my job is hanging out and talking with photographers — about photography, but also about the shifting media landscape, companies that are trying cool new things, technology that makes our life more efficient yet more complicated, and, of course, art of all kinds that inspires us.

That’s what I was doing yesterday (Sunday) in Union Square Park near our liveBooks office in San Francisco. If you don’t know Mark, check out his popular site, blog, and Facebook and Twitter streams. If you do know Mark, you’re probably not surprised that he asked to do a quick iPhone video while we were talking. I thought I should Flip video him at the same time — hope you enjoy the result as much as we did.

After that we headed to the office to talk some more and Mark made a video of me talking about RESOLVE a little more in depth. At lunch we were discussing how hard (but necessary) it is for photographers to stop focusing solely on the value of their images — today much more value is placed on education, audience engagement, and especially storytelling, as Mark explained and I asked him to rehash for the Flip.

Mark and I had not met before yesterday, so it was a pleasure to find out he is just as kind, helpful, and well-informed as his online presence suggests.

I also hung out with two innovators I’ve known for a bit longer on Saturday: David Alan Harvey, who has very exciting things in store for burn, his online photography magazine; and Phil Toledano, who I was ecstatic to hear has found a publisher for his Days With My Father project. Finally, here are few of the funner things Mark and I chatted about:

  • The Photographer: A graphic novel that tells the story of photojournalist Didier Lefévre entering Afghanistan in 1986 and incorporating hundreds of his black-and-white photographs from the trip.
  • Closer: Elinor Carucci’s stunning book, which was recently re-released (and happens to be sitting in my cubicle.)
  • Thousand Journals: A project that sent 1,000 blank journals out into the world, asking people to add to them and then pass them along. They are tracked at this website.
  • Time Code: A 2000 film directed by Mike Figgis that consists of four simultaneous movies played in a grid.
  • Radio Lab – Moments: An attempt by WNYC’s brilliant science-based radio show to visually capture the idea of a “moment.

Gene Higa is a destination wedding photographer based in San Francisco, but he’s got great tips for all kinds of photographers. In today’s Tip of the Week, Gene reminds photographers how important it is to meet new people and that helping others always pays off in the long run.

“How do you get someone’s attention and keep it?”

Be Part of the RESOLUTION: Gene has some great tips lined up, but we’re always eager to hear what you’d like to know more about. Leave your questions in the comments (with a link to your website, of course) and Gene will be happy to respond.

When I heard that editorial and commercial photographer Jeffrey Thayer was heading to New York City for his first round of face-to-face meetings with editors and art buyers, I was eager to have him share the experience with RESOLVE. The NYC pilgrimage is an important (often nerve-wracking) right of passage for many photographers. Through Jeff’s eyes — with posts on preparing for the trip, the meetings, and the follow-ups — photographers planning a similar trip can get a peak inside the process.
©Jeffrey Thayer

©Jeffrey Thayer

I arrived at JFK Sunday afternoon, got dropped off at my hotel, and went out to meet with some friends who were in charge of my nightlife while I was in the city. Six in the morning the next day my alarms went off and I looked over my list of things to do.

It wasn’t the best week to get meetings with everyone I wanted — blame it on Fashion Week — but I got some. I was familiar with the first two publications I was to meet with, so I hopped on the train and headed downtown with my portfolio and leave-behinds in hand.

The meetings were short and good. I was able to discuss the publications’ visions and to show where mine could complement it. They both enjoyed my work and, the greatest compliment, said that some of my images “are such (insert magazine title here) shots.”

I was close by some other people I wanted to meet with but could never get on the phone, so I called everyone in the photo department until I got a human voice. I explained what I was doing, “in the city to meet with some reps and other creatives,” and asked if they had time to meet. Most didn’t but wanted a copy of my mini-book. So I dropped them off at different offices this until my feet were angry with me.

5:30 headed back to my room to shower and get ready for a little party. 1 a.m. back at the hotel to review tomorrow’s to-do list and a little sleep. Tuesday got up bright and early again, re-reviewed my list, and hit the street.

Portfolios, mini-books, and camera can get pretty heavy, but luckily the city functions at the same fast pace as I do and it fueled me on. That day I had meetings with a couple reps to get some insight on what more I could do. They looked through my book, gave me some great ideas, and told me some things that are always hard for me to believe: “Your work is strong, you have a good eye,” things like that.  I get bored with my images and I’m always super critical of myself but I think that is what keeps you progressing and growing.

©Jeffrey Thayer

©Jeffrey Thayer

Next I got to spend some time with Gray Scott, a great fashion photographer who creates amazing fine-art and conceptual fashion stories. We talked about all sorts of things: photography, what inspires us as artists, the relationship between recent vampire mania and the economic climate. Even though our styles are very different, the driving force behind why we create is similar. It always makes me feel good to meet someone who I see as passionate and inspired, as I hope people see me.  Thank you again, Gray, it was truly a pleasure.

Then I wanted to take a little break so I left my book back at the hotel and went out to see what I could see, to shoot a little, and to drop off some minis for more people who simply couldn’t meet up. Life felt good sans the couple extra pounds.

Wednesday I met with another rep that pointed me in the direction of a freelance editor I should meet because she works with a lot of people. All the reps I met and spoke with were great and helped me immensely — one even said she would pick me up in a heartbeat if I was living in NYC.

Hit the phone a little more. Met with another editor and we chatted and had fun. The general consensus from everyone I got face time with was that I have the right attitude, some definite talent, and they could work with me.

More »

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