livebooks blog

I recently attended a presentation by a young photojournalist of her photo story on debutante society. Looking at her images, it was obvious she had established an extraordinary trust relationship with her subjects, resulting in a compelling body of work. About half way through the presentation, a few subtle, chiding remarks about the debutantes began to surface from the audience. Soon after, a quiet solidarity against the culture depicted in the pictures took hold, inevitably influencing the way the photos were viewed.

Now the audience was utilizing the presented images, a window to another world, to pass judgment en masse on the people in the photographs. The presenter became noticeably uncomfortable, undoubtedly because the trust relationship that she earned to get access to the debutante world suddenly seemed exploitative — antithetical to journalists sensibilities. Directly admonishing an audience always seems dangerous, like smoking a cigarette while filling the gas tank of your car. And it feels even riskier when you’re coming up through the ranks trying to build your career. Ultimately the photographer did bravely address the audience’s disdain in her comments — a difficult but admirable decision.

There is no more lonely place in the world than the stage. Audiences are amorphous, intimidating beings that are difficult to predict. When they adopt a mood that is contrary to the perspective you’re trying to present, it’s all too easy to fall into league with the prevailing opinion. DO NOT. Fight the good fight and defend your position. That’s more easily written than practiced, but having publicly hung myself to twist in the wind more than once, I don’t regret a single time that I opposed the people to whom I was speaking.

About six months ago I was asked by the Aperture Foundation to defend my not-so-popular position on piracy. Half the audience in the full auditorium was positively hostile towards me. I could feel myself shrinking in fear as the critical voices got more vociferous and the “yas” and “that’s rights” became more numerous. The only reason I was able to hold my ground during the hail storm of harshness is because I decided what my opinion was way before I took the stage.

It also helps to remember, audiences are incredibly reactive and short sighted. Think of how many movies you’ve seen that you initially thought were crap, only to realize you liked them after pondering them for a few days. A negative reaction from an audience is not a death knell for your career, it’s just a story to tell people after a few months have passed. Understanding who you are and what you believe before you go on stage is imperative. Because there is no worse time to sort out your philosophy than when you’re standing under the spotlight, facing an angry mob.

James Brown, Georgia, 1979 ©Harry Benson

Carmen Suen: How did you get started in photography?

Harry Benson: That was a long time ago. When I was a teenager, I felt like being a photographer was my only hope. I have always been interested in photography. And, I was never very good at academics. I thought, I could be a professional soccer player, or I could be a professional photographer. I played a few soccer games, and thought I wasn’t that great. When I was 21 or 22, I started doing wedding photography at local churches. It was at that time that I started to get more serious about photography. Eventually, I got a job at the Daily Express.

To me, photography is honest and straightforward. As a photographer, all you need to do is to take good pictures. If you work hard, and take the opportunities in front of you, you will succeed. There are, of course, obstacles. While my friends were going out for a drink, I was working. I seldom got to celebrate Christmas and New Year like most people do. I celebrate these holidays with my family in a different way. I don’t see it as a sacrifice; I see it as a privilege. It’s very lucky to be able to do what makes you happy.

CS: What was your first “big job”?

HB: Well, there was not really any one “big job.” But I think I have some favorite pictures — those I took during my 2-week trip with the Beatles in February 1964. I love those pictures because they are happy pictures.

That was a very special trip for me. I never wanted to be a rock photographer. But then I got this opportunity to travel with one of the most important groups in rock history. Because it was a newspaper assignment, I had to send pictures back to London every day. I had to consistently bring back good photographs. I needed to stay as creative and good as I could be. That was not easy, but I did it.

CS: Do you have any advice for young photographers?

HB: Always go to the smallest denominator, and don’t get carried away. Look for a job in a local newspaper, not a big city paper. Local newspapers pay for your mistakes. If you can take a great picture of a small town mayor, you can take a great picture of a president.

• The long-awaited new LIFE.com has finally launched this week. A collaboration between LIFE and Getty Images, the new website features millions of images from the LIFE and Getty archives and more than 3,000 images are added to the site every day. You can download, share or print any of the images for free for personal, “non-commercial” use. We can’t deny this is an amazing (well-designed) resource, but like Vincent Laforet, we wonder how this will affect editorial licensing in the long run.

• This April is the inaugural Month of Photography Los Angeles, produced by the people behind the Lucie Awards in New York. The festival consists of exhibitions and lectures around the city, including a Douglas Kirkland exhibition at the new Annenberg Space for Photography and one by glamor duo Markus Klinko and Indrani at the Pacific Design Center.

• These days pretty much anything seems “greenable” so it’s not surprising that Aurora Photos is launching a “Green Collection” that “focuses on creative photography illustrating contemporary environmental themes and issues.” We like the journalistic approach of its “Nature and Environment Feature Stories,” which has slide shows that cover environmental issues from all over the world.

• The New York Times broke the sad news on Monday of Helen Levitt’s death. The photographer, famous for her poetic imagery of New York City streets, passed away in her sleep at her Manhattan home at the age of 95.

An image from the Edmonson's Indian wedding site. ©Edmonson Wedding

When we started working together, my father’s business was primarily commercial photography: magazines, books, CD covers, annual reports. So one week I got sent to the West Coast for an assignment, and he got sent to the East Coast for an assignment. And I said to my father, I came back here so that we could shoot together, but I don’t feel like we’re doing that. This is the commercial world, and that’s the way it’s going be; but we have our Saturdays, and wedding photography has changed. Have you ever considered doing weddings? I showed him that wedding photography today is little bit more lifestyle, more photojournalistic. I also showed him how the coffee table wedding books now are more of a magazine layout, which he could relate to.

So we kind of put our sign up in the world to do weddings. The first year, we did everything wrong. We did 120 weddings at $1,000 each, which was way too much. But you learn from your mistakes. So we changed our prices and we ended up doing more weddings the next year. We almost burned ourselves out because we were just all about volume — that’s what we thought success was.

So we learned from our mistakes again and changed our business model. One of the big ways we did that was with our websites. I have background working with websites, so when I very first started, I started off doing it all by myself, ’cause I thought nobody can do it as good as I could. But then I ended up realizing that the only way to grow your business is if you free yourself up to do what you’re best at, which is getting  business, running your business, being a photographer. So we started out with four sites. Those first four were a site tailored to our American weddings, a site tailored to our Indian clients for Indian weddings, a website for David Edmonson, and a website for Luke Edmonson. One of the reasons we had our two individual sites was because some of the organizations that we are part of, for instance WPJA, have specific parameters for the type of images that you show, and if you can identify who the photographer is. For us it was much simpler just to say, let’s take our consistent look and feel from our wedding sites, and we’ll make separate sites dedicated to each target audience.

The second reason we wanted separate sites was that, when we looked at our client, we saw that our most profitable clients are either our high-end Indian clients and our high-end American clients. We’re not making much profit on the in-between, middle-ground clients. But if we were only going after one group or the other, then we would be limiting ourselves. So we said, let’s go ahead and invest in completely separate websites.

Then number one, we could choose a domain name that meant something special to our Indian clients. That’s why our domain for that site is EdmonsonShaadi. “Shaadi” means matrimony in the Hindi language. And the messaging, the tone of what we wanted to say to clients was different, simply because culturally Indians are Hindus, Muslims, and Christians and have 10 thousand different languages and dialects. So rather than presenting ourselves in English, we wanted to be able to talk to say thanks to them in their own languages -– the different greetings that they would expect from other people who understand their culture. We were blessed to shoot a wedding in New Delhi, India, and we had the ability to see things first-hand. For us, when we’re looking at how to divide up the website, it was really important to be able to show our Indian clients things that relate specifically to their expectations. And then, vice-versa, for our American clients we could do the same.

©Edmonson Photography

Another thing that was important to us was that our separate sites link to one another, to allow people to navigate to the different types of photography we do. So for our wedding sites, at the bottom you’ll see that it says “Wedding,” “Indian,” “David,” and “Luke.” That is simply because we want our Indian clients who maybe know somebody who is non-Indian, to realize that we do work other than just Indian weddings, and hopefully recommend a new client. And likewise for our American clients, who could see we do Indian weddings and might tell a friend.

The same thing goes for our commercial and portraits and other related businesses. One of the things my father taught me long ago was that it’s very hard to be profitable the first time you do business. Profitability comes from a lifetime relationship working with someone. So we start out showing clients that we put an emphasis of the type of photography that we’re doing for them, but then we expand to their other needs.

For instance, someone might start out as a wedding client; then, of course, they’re going to have portrait needs. Maybe that starts with babies, maternity photos, and eventually those become senior portraits, family portraits, and so forth. Perhaps the dad has a business, so it’s awesome if he can see that we do commercial work as well. There are an infinite number of ways to grow your business by just putting it out there. One of the things that we found was that whenever we were initially introduced to a client, they wanted to be able to see that we focused on them. If it’s a commercial client, they didn’t want to see any portraits. They didn’t want to see any wedding photos. They wanted to see commercial photos. Likewise a bride who is looking for wedding photos, that’s all she wants to see. It’s only later in the relationship, when they started to explore some of our other offerings, and once they’ve already gotten connected to you and liked you, all of a sudden they start thinking of you and other ways that they can use you in their life.