livebooks blog

• Almost four decades after John Filo took his Pulitzer-Prize-winning photo of a student shot at Kent State University during an anti-war protest, the photographer was reunited with the then-14-year-old girl, Mary Vecchio, who appears in the image with her arm outstretched, caught in a terrified scream. The Akron Beacon Journal has a nice piece on the reunion, which was the first time the two met in person.

• The Obama administration and its White House photo team led by Pete Souza proved its distinctly updated understanding of image use recently by launching a White House Flickr photostream in addition to its regular slideshows. Last week, Official White House Photographer Pete Souza did an interview with CBS sharing his insider view of Obama presidency.

• The multimedia dream team at MediaStorm announced this week that it will donate its services for a one-time, TUITION-FREE Advanced Multimedia Reporting Workshop, in Brooklyn, NY from June 20-26, 2009. Expect a very competitive application process as there are only 8 spots available. Application deadline is next Friday May 15. Check out more details on their blog.

• LIFE.com picked the 10 most photographed cities in the world. The results are based on the number of photographs associated with each city on Flickr. Being San Franciscans as we are, we’re happy that the City by the Bay made it to number 4. Can you guess the top three?

Miki Johnson: Did Aina meet with any resistance at first?

Reza Deghati: To give you an image, in 2002 we announced we were going to have a photography courses. There was no telephone, no electricity, no satellite, no running water. I said, it doesn’t matter, we can do it. Two days after we announced the courses, we had 500 people who signed up. We gave them a paper to write their resume on, told them what that was, and how to write it. We spent a few weeks reading the resumes, sorting out 55 students for interviews and we posted that list. The next Wednesday we had 700 people show up. Everybody said, “I didn’t see my name, I thought maybe there was a mistake.” The people in Afghanistan are like a dry sponge. They need every single drop. You cannot imagine how fast-learning they are.

In which city in the U.S. can you bring in seven girls who have never touched anything like a camera, train them, and in nine months they can make a documentary that is nominated for an Emmy award? These are the people who can change their own country much more than we can. And the enthusiasm of those people…You have to be there to see the eyes of the women who listen to the radio. Or when we distribute the magazine, see the whole village come to thank us.

During the first ever Afghan presidential election, everyone was saying, it’s going to be very tough. People won’t show up. And to the astonishment of the whole world community, it was the smoothest election. When all the world’s communities were astonished, Afghanistan’s foreign minister in a press conference said, “One of the reason our country understands democracy, is thanks to AINA.” These are the impact the organization is having now. But for me, the real outcome is 20 to 30 years from now.

MJ: What has been the biggest challenge Aina has faced?

RD: The real challenge and real problem is how to get funding for this project. Because when you are a pioneer, and you have a new idea, many people don’t understand the idea, or they think it’s not matching their organization’s mandate.

So I thought, “Well Reza, look in the mirror, you are a photographer, see what you can bring in.” I made a big auction in 2002 of 50 of my prints and two cameras I used to have with me in conflict zones, a Leica and a Canon. I was trying to send a message to all my colleagues saying that we need to be more involved. We are in contact with this population and we know how they are suffering and we have to give back to them. So from that moment some of our projects started attracting donations. But there were times when some projects, or the whole organization, were not getting funding. So then I started putting in all my income. When that wasn’t enough, I put in 100% of my savings, and did more auctions — three auctions up until now.

The reason I was doing this was that I believed this would be one of the big things the world needs in the 21st century. I believe training these local journalists will help create the big change. The main challenge was helping people understand that giving educational tools to children is more important than just building  schools. But every time I found myself explaining this to someone and another NGO was talking about building a school, at the end they were writing checks to the people building schools, not building minds.

We have done 12 issues of our children’s magazine. Every time we have money, we print 40,000 copies and distribute them free everywhere. This costs 50,000 Euros, about $60,000. Think of 60,000 dollars in front of one day of U.S. military operational cost — and then think about what the result of these 40,000 magazines could bring.

Another challenge for me is explaining the importance of what we are doing to people in other countries. They say, “Our children have bookshelves that are full of books and magazines. They don’t mean anything.” So when I tell people about these children’s magazines we print, it’s hard to imagine what their importance is. But we’re talking about our magazine being the first ever printed color material ever seen in the whole village. Once we brought a single copy of the magazine to a whole village. When I went back after three weeks, 150 people had gone through that magazine. Fifty children had learned by heart some of the stories. That’s one of my challenges, how to explain to people how important these projects are. Or how many children’s lives do we save with one radio by helping women understand what the causes of child mortality are.

So how do we deal with funding? The National Geographic mission program is one way. But who is the second? National Geographic is not for profit. It’s not a foundation with deep pockets. This year they have to cut millions of dollars out of their budget. And we want to expand to other countries, also. The whole project is like a toolbox. When we go to a country and see a government that doesn’t like one of our projects, we can have a tool that is matching every country in the world, because of our concept of a toolbox. We can go to Cuba, Syria, Burma and be accepted by the government. That’s the whole concept. And by working and living in those countries, I’ve come to realize how you can get through those problems.

MJ: What can photographers and photo industry professionals  do to help?

RD: We have launched Aina photo agency. If all the magazines in the world would look first at Aina Photo’s website when they are looking for pictures from Afghanistan, or if we can find a way to promote Aina Photo’s website, it will help its operation. So I’m talking to photo buyers first. If we sold one picture per day, at say $200, it would help the whole agency to run. If we can bring magazines in the world to understand that if you buy pictures from them, you are helping, because we are training more photographers now. You just helped train more photographers. And editors don’t take money out of their pockets, they get good pictures. If you give one assignment to an Aina photographer, instead of sending one person from Paris, you save hotel, interpreter, guide, and security fee. You save a lot of money. You gain by saying : I got better pictures, the pictures I wanted. But also in other parts you have a better conscience.

For photographers to help, when I launch this whole international organization, I will need membership. I’m going to ask all my colleagues if they want to help this project by becoming a member. This is a new form of social networking internationally. Many photographers are passing through Afghanistan, so I invite them to come to Kabul and give a lecture. In return they’ll get a lot of help. One of the projects I’m thinking of launching will be an international worldwide auctioning of prints by famous photographers who want to help this project. Like I did.

Six separate images that GreenBox Studio composited to create the seemless image below. ©Michael Lamotte

We converted to digital capture in 1999, and were curious about color reproduction, image quality, and what we could do with retouching and compositing. Compositing seemed like a powerful tool to create new images from existing ones — about anything you could imagine, you could produce. I got really involved with Photoshop at the very beginning so that I could begin compositing new images. I was lucky enough to be invited to the first Photoshop Invitational sponsored by Adobe introducing Photoshop 1.0 in 1990. This was when I really realized the huge potential Photoshop had as a creative tool, and I knew that in the long term mastering this tool would be important for the success of my studio. Using Photoshop, as well as attending the conference got me more interested in color and color reproduction, and that’s when I really got involved with color management.

Because we were early adopters of digital photography, it made sense for our studio to do simple digital retouching too. It also seemed like the perfect time to offer retouching to our clients, which we started in 2000. At first we had a person working full-time in the studio who focused only on Photoshop retouching. We would shoot one day and she would work on the files the next. Then, about a year and a half ago, we decided to split off a separate business, GreenBox Imaging, Inc. We found a building directly in back of our photo studio, moved everything over there, and made it into a separate corporation that is totally independent of Michael Lamotte Studios.

When we were considering whether GreenBox would make enough to justify being a separate company, we already knew it would since we were already doing it in-house profitably. One of the reasons we decided to split GreenBox off was because it was making enough money to support itself and make a profit. With some projects, the postproduction ends up costing more than the photography. Not because you did a bad job with the photographs, just because everyone is always trying to find a new way to see things; everybody is always pushing the envelope and using retouching as a solution. It’s also a great tool to help photographer solve problems like scale amd lighting that come up on set.

Up until now GreenBox Imaging hasn’t taken on many projects besides my own images because we wanted to get all the kinks out before we offered our services to others. That’s what we’re in the process of doing now. I hired another person, Ian Stone, who is doing the marketing and sales for GreenBox Imaging. We also have Colin Birdseye, our Photoshop artist, John William Lund, our color expert, and Gail, my wife, who is the CFO. Then we hire freelance Photoshop artists as we need them so we can be flexible; when it gets busy we just bring on more staff. We take pride in our staff and our ability to quickly adapt and serve our clients within their specified time constraints.

Our general workflow works like this: GreenBox gets instructions of what a client wants us to do. Colin may talk to the client first and see if he has any suggestions to improve the image. Then we do those corrections and we send them a JPG or proof and say, “This is the image with the corrections we discussed, and this is how it looks at this point.” That may be final or we may do additional corrections, based on what happens during that conversation with the client.

©Michael Lamotte

If we create a custom color profile of the prepress house’s proofing device, we can then predict their results, essentially emulating their printer so both outputs will match. The client then makes final comments from our proof, and once everyone approves  it and signs off, we send the prepress house our custom CMYK file and our proof. Using our custom CMYK file, their first output on their proofing device should look pretty close to our proof, which everyone already approved. That’s a better scenario than sending an RGB file to prepress, then they have to separate it, turn it into CMYK, and try to make their output look like our approved output. That’s not the most efficient way to work; it’s just going to cost the client more money in the long run and take more time.

It’s a little difficult sometimes because technology has faded the lines between photographer, retouching, post production, and prepress; its sort of unclear where everybody’s responsibility stops. For me, the more control the photographer has over the image, the better. This way someone can’t take your image and change your original vision. Maybe you have a warm look to your image and you like that look, then a prepress retoucher decides, we should neutralize, the color is off. These are all reasons it pays to build an ongoing relationship with your retoucher, the prepress people, as well as your client. Once all of the components are in sync, it’s much easier to produce reliable, consistent, beautiful work and in a very cost-effective way. It also helps streamline the workflow to get the highest possible quality in the most efficient manner — something that GreenBox is always doing.

A big reason for a photographer or agency to work with a studio like GreenBox is that it’s a resource  that’s always there, always consistent, always available and most importantly doing the highest quality work. You’re building a relationship where you know what your client likes and needs. And for smaller photo studios, it allows them to offer to their clients additional capabilities. They can shoot it, retouch it, and deliver CMYK files with approved reference prints — everything — with GreenBox’s help. So it can give a smaller photo studio the ability to look bigger, without putting up the money and staff to have that capability on their own.

We’re trying to create more of a boutique studio at GreenBox. We want to be a place that is more personal, not a huge place with a night shift where you’re not sure who’s working on your images and you’re getting inconsistent results from project to project. We want to keep our service focused and personal and really work with clients to get the best results possible. When you send something to a big place, they’re only going to do what you tell them to do. With GreenBox you’ll actually talk to the Photoshop artist, and if he or she has any ideas for ways to further improve your image, they will at least discuss that with the photographer or client. The other thing that sets GreenBox apart is our ability to help you develop a color-managed workflow that will deliver accurate results and save both you and your client time and money.

Soy fields near Belterra, Para State, Brazil, with isolated Brasilan nut trees. ©Daniel Beltra

Miki Johnson: Tell me about this award and how it will work.

Daniel Beltrá: For me, the most exciting part of this award is the book. We are working with Stuart Smith, who is one of the best book designers in the world. Amongst others, he does books for Eliot Erwitt and James Nachtwey. The idea is to create a very limited edition book of only 500 copies. Prince Charles is going to offer it to prominent people, and heads of state around the world. There’s a conference in November and he’s going to be giving this book to many presidents as a personal present from him. All this is to gear up the world and get them to commit to stop tropical deforestation as a way to tackle global warming.

Of course every photographer that makes a book hopes that it will have some impact, but I’ve never seen one used at this level before. They have very clear ideas of how they want the book made: They only want it to be 70 or 80 pages; they want big pictures; and they want to reach an equilibrium between the biodiversity, the indigenous populations, the impending destruction and sustainable solutions. This is a worldwide problem so they don’t want to point any fingers or blame anyone — it’s everybody’s responsibility. Tropical deforestation creates 20% of the CO2 released, which is more than the entire transport sector in the world. If you stopped all the trains and the planes and the cars and boats in the world, you still would manage to drop the CO2 level more if you just stopped tropical deforestation, so it’s a no-brainer really. So what Prince Charles and his Rainforests Project want to do is create a huge fund where the world would put money for these countries so they don’t cut further and further.

I haven’t done a book before, so I’m excited but it’s such short notice it feels like a sprint for six months. Luckily there are a lot of very capable and talented people around me and that’s going to help a lot. Sony for example is putting so much effort in because they are launching a new line to the professional market. And they have great technology. We’re going to be doing exhibitions and they have these big weatherproof screens that can be set up outdoors to show the images.

Purple flowers of the Jambo tree in Bellterra, Para State, Brazil. ©Daniel Beltra

MJ: It sounds like you are on a pretty tight schedule. Is it hard working with NGOs sometimes that don’t have realistic expectations for how long photo projects take?

DB: I basically have three to four weeks per country to go to three places: the Brazilian Amazon, the Democratic Republic of Congo, and Indonesia, which is probably going to be Borneo and Sumatra. The shooting list they gave me originally was too wide, so we’re going to use some of my past photography, and that will help a lot. The portfolio I presented for this award was 30 of my best photographs. Those were images I made during nine years working in the Amazon. I’m not going to get the same thing in a few weeks. My personal idea was to have good photography drive the project and not a really specific shooting list, because there’s not really enough time for that. The Amazon is the size of the continental U.S. or Europe. You could spend weeks just trying to reach a particular spot. The distances are enormous and many of the places need to be reached by plane, so it’s a challenge. But I’m confident we’re going to produce a good piece.

MJ: It must have been interesting to find yourself sitting with the Prince of Wales, showing him your photographs.

DB: The commitment Prince Charles has made to this issue is really global. When we met in London and I was showing him my photos, he really knew a lot about the issues. He was saying, oh this is palm oil in Indonesia, I’ve been working with this and I went there last year. He’s very knowledgeable and he’s very passionate about the environment. There are so many people who are so high in the world, who could sit back and have a relaxed life, so it’s very humbling to see how committed he is.

Between Cuiaba and Manaus, Brazil. ©Daniel Beltra

It doesn’t make much sense. My career has been a complete snowball. I started in photography in 1988. And until 2005 I didn’t participate in a single competition. But in 2005, Tom Stoddart saw the story I did on the drought in the Amazon and he said, “You need to send this to the World Press.” And I was saying, “I don’t know.” And he said, “Daniel, please trust me, send this to the World Press.” And then a week before the deadline Tom called and said, “Did you send that to the World Press?” And I said no. He said, “Daniel, send it!” So I did — and I won an award.

That really opened the world for me. I went to Amsterdam and I met all these other photographers and I thought, wow, I don’t feel any more like this crazy guy who works 90% of his time on environmental issues, because at that time conservation wasn’t such a hot topic. In 2007 I got another World Press award then last year I got the inaugural Global Vision Award from Picture of the Year International (POYi) and I’ve gotten 10 big awards in 4 years. Then, a couple years ago, I was invited to join the International League of Conservation Photographers (ILCP). It was such an honor to be part of a group of dedicated photographers I had admired for so long. So it’s been a total rollercoaster for me.

So suddenly, you become a name in photography when a few years ago you were nobody. It doesn’t mean that much ultimately, and I don’t want it to go to my head. I want to have time to go and shoot. There are so many important stories that need to be told. But this publicity is also a great way to expose what’s happening to more people. So I am more and more open to doing exhibitions and giving talks, but it’s difficult to handle sometimes. And at the end of the day, I need to figure out how to make a better business decisions so I can hire help and have more time.

I remember until just a few years ago, when I would turn in a story to Greenpeace, who I work with a lot, I would just try to rest a little. Now it’s like I’m more busy when I come home than when I’m shooting. It’s almost a relaxation to go in the field. It’s like, no more email, no more phone, and whatever happens, I’ll deal with it when I’m back. Nobody is obliging me to do this, I am extremely lucky and can’t complain. But I want to make sure I’m maximizing the impact of my work and I also want to have a life.