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Ningxia Hui Autonomous Region. Tourists enjoy themselves on the 100-meter-high sand dunes. ©Sean Gallagher. Courtesy Pulitzer Center for Crisis Reporting

Before I was awarded the grant from Pulitzer, I had to have it clear in my mind what I wanted to achieve with this project and how exactly I wanted to achieve it. I had already been working on the subject of desertification on-and-off for over a year, so I already had a good idea of most of the main issues.

In drawing up my application for the grant, I had to lay out a detailed plan of where I would go during my proposed trip, which forced me to clearly identify the key issues that were important to the big topic. Beginning this planning process was no easy task. China is a vast place and desertification is an equally vast issue. I knew that I was going to have to lay a careful plan if I was to achieve everything I wanted to.

The first thing I did was revisit all the old articles that I had bookmarked online over the months. I have a habit of bookmarking interesting articles in case I ever need them or decide to follow-up on them for potential photo-essays. This helped me quickly review what I was already familiar with. Through my research, I then started to make a list of separate issues that were all linked to desertification. These included things like environmental refugees, degraded grasslands, abandoned cities, threatened water, tourism, science vs. the desert, etc.

The next step was to head to my office wall, where a large, detailed map of China became my logistical planning station. With articles in hand, I started to circle locations that seemed to represent each issue I wanted to cover. Quite soon, I had circles and scribbles all over the map. My proposal was going to be for a 6-week trip, so I knew I didn’t want to attempt too much — but I also needed to cover all the key issues. I decided to tackle six issues, one per week, giving me seven days with each location and issue.

One of my main goals for this project was to show that desertification was affecting vast swathes of China. I therefore planned to travel from “coast to coast,” 4,000 km from one side of China to the other, and picked locations that would move me progressively across the country. Most of my locations fell along China’s northern rail network, so I decided to ride these trains as a way to link my locations and give me a better feel for the land I was traveling through.

Once I had decided on locations and how I was going to travel to them, I needed to identify how I would cover the issue in each location. Again, this came down to research. I trawled the web looking for information on each location to give me a an idea of what images I could potentially make there. For some of the locations, however, the information was limited, so I knew it was going to take some investigative work once there to tell the story. Also, you can never plan completely what pictures you will take because it is often the serendipitous ones that eventually turn out to be the best.

Even after all my research was done and the plan was laid out, though, I just knew that everything would not transpire as smoothly as I hoped. “This is China — things are never straightforward,” I though to myself. I had prepared as best I could, but I also had to be ready to adapt quickly to the changes I would inevitably have to make to my plan.

Jennifer Pottheiser
www.pottheiser.com

“One of my favorites is shooting without looking through the lens – thanks to Joanne Dugan for that one! Its a great way to shoot pets and kids and still actually see whats going on around you. I have gotten some tremendous shots this way, and it really takes the pressure off.”

Mark Wallace
www.markwallacephotography.com

“About a year ago my friend Craig was telling me how uninspired he was about his photography. He had his new 1D Mark III and was telling me that there wasn’t much to shoot. I challenged him to a friendly duel. I told him there’s always something to shoot and told him to grab his camera. We walked outside to a dreary drainage area and I proposed the challenge: 5 minutes in the pile of rocks, my iPhone vs. his fancy camera, may the best man win. Here is the complete story and results.”

Peggy Morsch
www.peggymorsch.com

“Lately, I’ve started going through Freeman Patterson’s book: Photography and the Art of Seeing. There are MANY exercises in there to get your judge off your shoulder and just start playing with the camera like a 9-year-old again. For instance: Walk 50 steps, click, 50 steps, click. Or while I’m walking the dogs, I make multi-exposure images of anything, just to see what it looks like. My judge stays home in the kennel! It’s given me a sense of freedom to know that I don’t HAVE to produce anything.”

• Since the Iranian government banned foreign journalists from covering the rallies in Tehran on Tuesday, people are using social media to spread the latest news on the protests. Whether or not there is a “Twitter revolution” going on in Iran, people are definitely using Twitter to distribute unsanctioned news and images of the protests. One of the most visited TwitPic pages for Iranian protests photos has received over 126,000 page views since Monday.

• Hearing about the unrest in Iran, we immediate thought of Newsha Tavakolian, a talented Iranian photojournalist based in Tehran, a liveBooks client, and a friend. Check out her pictures of the rallies and her interview on the New York Times Lens blog, plus an interview about covering Hajj on RESOLVE.

• Joerg Colberg at Conscientious pointed us to a new online resource for photo lovers: The entire permanent collection of the Museum of Contemporary Photography is now available on the museum’s website. Not only can you search and browse through the collection, you can also save your favorites to view later or share with friends.

• MediaStorm is holding a new Methodology Workshop in the last week of July. The 5-day workshop is a hands-on overview of how to produce successful multimedia projects with a focus on the methodology behind creating and implementing such work. More details on their website.

Northern Gannet male bringing nesting material to mate. ©Arthur Morris/BIRDS AS ART

In his  RESOLVE video, Art Wolfe mentioned that the percentage of his income derived from the big stock agencies is a fraction of what  it was a few years ago. Before 9/11, BIRDS AS ART w as making  about 50% of our annual income from leasing the rights to photographs  for publication; that now  generates less than 10%. Lot s of people complain, “I don’t get assignments anymore; no one wants to buy our pictures; there’s a million hobbyists selling their pictures for next-to-nothing; how can we compete?”  Realizing that things had changed, we looked elsewhere and came up with several new ways to generate income.

Two burrowing owls. ©Arthur Morris/BIRDS AS ART

The first was the sale of educational material, usually in digital form.  That  has  been tremendously lucrative for us and very helpful for the people who are just starting in bird photography. In 1985 when I bought my first lens, the first and only class that I ever took ran two hours for each of eight Tuesday nights. I remember begging the  instructor to explain exposure to me. He was a studio photographer and he knew how to get the right exposure but he could not explain what it was or how he did it. He was and is a great instructor and became a long time friend, but boy, was I confused back then. One big thing that has helped us contribute to the wealth of information that now exists about all kinds of photography was to get away from traditional publishing. We now self-publishing, often selling stuff online as PDFs or formally manufactured CDs. Doing so has swung the profit margin from the publisher to us.

Another important piece of our income pie is selling equipment and accessories online. George Lepp’s son Tory was marketing a flash projector for telephoto lenses years ago and Walt Anderson, who is from Chicago, came up with something much more compact that was easy to travel with, folded flat, fit in your pocket, and gave you the same three-stop gain in flash output. We sent a sample to a guy in the industry named Brian  Geyer.  He said, “Hell,  that ain’t no Flash X-tender, it’s a  Better  Beamer.” And thus the Better Beamer became the  very first BIRDS AS ART mail-order item. Now 15 years later, we’re doing five-to-six hundred thousand dollars annually with our mail-order business. The secret to our success there has been answering thousands of equipment and accessory questions each year via e-mail and phone, providing honest and accurate answers, and actually teaching folks how to use the stuff that we offer.

Atlantic Puffin in flowers. ©Arthur Morris/BIRDS AS ART

Aside from the sale of products, I’ve made a tremendous amount of money teaching others to photograph nature, especially birds. My formula is a simple one: Pick a place where the weather is going to be good most of the time and the birds are going to be  both numerous and relatively tame. When I started as a birder and I went out every morning for seven years before school. I changed my prep period to coincide with my lunch so I could go watch birds  in Forest Park. Being a birder for seven years and being a good teacher was a great combination. I’ve often said, “If I can teach 4th graders who can’t read how to do long division, teaching  photography to adult is is child’s play.”  I’ve put a lot of energy into helping other photographers and sometimes it’s a little draining, but the rewards are great.

Then, more than a year ago, a couple friends asked me to get involved with a new educational site, BirdPhotographers.net. There are a bunch of different sites where you post images for folks to comment on —  and pretty much it’s all  “great shot,” and pats on the back. So I said, I’ll get involved with BirdPhotographers.net on one condition: that everybody agrees to do honest critiques, gently. We’ve got to stay away from “great shot” and really teach these people. It’s been a tremendous success and now gets about five million page views per month.