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World-renowned conservation and fine art photographer Art Wolfe is in the process of reinventing his business model — upgrading to a liveBooks website and selling his stock images directly through a Photoshelter account that is linked to it. Art will be contributing to RESOLVE regularly, but we couldn’t pass up the opportunity to record a few words of wisdom while he was visiting last week. We shot the short interview below with Art and Jim Martin, executive director of Art Wolfe Inc. and an accomplished photographer himself, near our San Francisco office.
When Art started to see diminishing returns from stock sales years ago, he reworked his business around selling images himself through his website. Understanding that “fur and feathers” stock photography was not sufficient to keep his business afloat, he also did what many photographers are now learning the value of — he diversified. On top of stock and print sales, Art is also reaching millions of viewers through his TV show Travels to the Edge and is reworking his workshops for more intimate, challenging classes.