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During the 1980s photojournalist Lou Dematteis was based in Nicaragua for Reuters covering many of the conflicts in South America. In 1990 a journalist friend alerted Lou to the havoc being wrecked by large oil companies on native Amazon communities, and in ’93 he traveled to the region to see the devastation for himself. Impressed by the way local organizers were able to utilize his images in their resistance efforts and frustrated to hear their stories of photographers who took their pictures and never returned as they promised, Lou created an exhibition and bilingual book. Crude Reflections cautions against the false promises of companies like Chevron/Texaco, with whom Amazon communities are in a legal battle, and utilizes Lou’s images as well as interviews with people directly affected to make a strong case against collaboration with large outside companies.
Luz Maria Marin holds the head of her husband Angel Toala one day before he died of stomach cancer in his home in Shushufindi.

Luz Maria Marin holds the head of her husband Angel Toala one day before he died of stomach cancer in his home in Shushufindi. ©Lou Dematteis

Click below for segments from a recent audio conversation between Lou Dematteis and Michael Costuros, the founder of liveBooks. Lou speaks candidly about the tangible social change produced by the project and how his involvement with the cause continues to nourish his own passion and creativity.

Part 1: How did Amazon organizers initially use your images? “I found out that photographs I had taken that I had passed on for use in Ecuador had been used as part of an education and organizing campaign.”

Part 2: How did the book Crude Reflections come about? “In 2007 we received a Distribution Grant from the Open Society Institute, and that allowed us to print a set of photos and display them back in the Amazon, so the people living this and experiencing this had a chance to see their photos. They were literally in tears.”

Part 3: What effect has the book had in South American communities? “The book is bilingual…we didn’t just want to produce a book we were going to show in the United States. We wanted to make it useful and available to people in Ecuador and Latin America.”

Part 4: How has this project enriched your life? “I’ve developed an incredible bond with many people there. They are very thankful that I’ve helped give a voice to their community. That is tremendously fulfilling to me.”

Be Part of the RESOLUTION: Have you run into people who are wary of photographers after hearing false promises about returning to help the community? What is the photographer’s responsibility in these situations?

In 2006, after 14 years photographing and teaching in Cuba, Ernesto Bazan was forced to leave the country. Since then the award-winning Italian photographer has been collecting his huge cache of images from Cuba into a book, BazanCuba, which he published himself in 2008, through the publishing company he founded, BazanPhotos Publishing. He funded the book with donations from his students from his frequent workshops, who also helped with the editing. He’s now distributing it himself and making a documentary about the whole process. And he was recently asked to teach a seminar on self-publishing for the NY Photo Festival. I talked with Ernesto when he was in San Francisco recently about the power of collaboration and the lessons he learned by producing a book from start to finish.

Miki Johnson: How did you fund BazanCuba?

Ernesto Bazan: The BazanCuba book is the result of 14 years of life on the island, not just my photography. I think it’s important to underscore this to understand the nature and the depth of the project. I feel very fortunate that I was able to spend so much time there and to stop being an outside observer as with, unfortunately, many photo essays that I see published these days.

I do know of many self-published books, but I only know of one (mine) that was edited with the great creative input of more than 40 of my students and friends. And as if that wasn’t enough, they also helped me raise the money needed to self-publish by pre-acquiring limited edition copies of the book, which come with a numbered and signed gelatin silver print. It was a true honor to be able to go to the printer knowing that I could get the best quality paper, printing, and expertise because of the money I was able to raise.

MJ: You decided to include your students not only in the funding of the book but in the editing. What was that editing process like?

EB: Usually when a photographer edits his or her book, at best he or she has the help of a few trusted friends and some editors working for the publishing house. I strongly felt that I wanted to democratize that process and to get a wider range of opinions. I wanted to put myself on the same level as my students because I felt that making this book was going to be a very educational and humbling experience.

Every workshop I taught, I’d bring a copy of the latest version of the book dummy (we made five different dummies during the whole editing process), and by the seventh day of the workshop, I knew that the time was ripe to get my students’ most creative feedback. It has been an extraordinary experience. We took many pictures out, moved the remaining ones around, tweaked the cover, and worked at the subtle art of sequencing a book.

Then when I went to press, seven of my students came with me, at their own expenses, to help in the different parts of the production process. We also shot some footage about the making of the book, which will be a part of a documentary film on this unique and special relationship that I’ve established with my students.

MJ: You said that this was a really important learning experience because now you know how to produce a book from A to Z. What lessons did you learn?

EB: Indeed, it was a great learning experience. My friend Juan de la Cruz decided that he was going to learn to use Indesign to help me lay out the book. Being at the printer in Verona during the printing was also very important. We finally understood so many of the different aspects of printing a book, including looking at the first signatures in day light while the wind was trying to blow them away. I’m very lucky that we got it all on digital HD video. More »

In his last post, Dietmar Busse explained his decision to leave a blossoming fashion and advertising career to find his own vision through personal work. As he notes here, working only for yourself has a lot of highs and lows, as does publishing your first book. Many young photographers could benefit from remembering the lessons he learned the hard way. Check back for his next post outlining the insight and confidence he gained from his time on his own.
Rose Wood ©Dietmar Busse

Rose Wood ©Dietmar Busse

Q: What was it like working entirely on your own?

A: It was both very exciting and very scary. Exciting because I felt free to create and explore whatever I wanted. There was no one in the room other than me. No one with any expectations or agenda. I played around with flowers and painted all night long, and it was really very exhilarating at times. Many nights I didn’t even want to go to sleep and just worked and worked.

At the same time it was very frightening. No client, no editor, no agent for feedback or guidance. And then, though I lived in a small, cheap place in Brooklyn, I still had to pay the rent. This was not the ’60s and my savings were running out fast, since I was spending lots of money on flowers and photo supplies. But somehow I always managed to get by and I saw my work evolving.

Even though I was working on my own, I did stay in touch with a few people in the commercial world who liked my work. One art director had my flower photographs all over his office, and one day this lady who was a book publisher saw them and within a matter of days I was working on my first book.

Robert Kitchen ©Dietmar Busse

Robert Kitchen ©Dietmar Busse

Q: What was the book publishing process like for you?

A: It was exhilarating to think that the work I was doing would end up in a book. The difficulty was that when I was approached by the publisher, they wanted all the material immediately in order to make the deadline for the spring market. One moment I was just minding my business figuring out what images I wanted to make, and the next I was on a rushing to deliver my first book. That was quite stressful, especially since I tried to make more new photos while the creative director was already working on the layout.

Everything was being rushed and finally sent off to the printer for the first proof — then suddenly everything was put on ice. Why? Because it was early 2003 and it was evident that George Bush was going to start a war. Consequently the companies involved with the book project were suddenly not sure if it was the right time. This went on for awhile and then, again suddenly, the publisher decided to just go ahead, which was great. Unfortunately there was absolutely no time for any corrections and the raw layout became the book.

It was not the ideal scenario, and I was quite unhappy about that. It took me some time to be able to appreciate all the good things that came from the book. I think the experience will serve me very well for my second book, which is in the making. After the first book was published, I also got some nice write ups, and, through that exposure, I was contacted by a gallery, and offered a group show, which later turned into a 2-person show.

Be Part of the RESOLUTION: Do you have any advice about publishing your first book? Are you working on your first book now and have questions? Let us know and we’ll try to find the answers.

  • The Online Photographer highlighted a brilliant idea for goodwill marketing this week: Minneapolis photographer Scott Streble is doing a one-day free portrait shoot for anyone in the area who is unemployed. Noticing the poor quality of pictures he saw on his unemployed friends’ resumes, Scott hoped to improve his friends’ chance of landing a job by providing them with better headshots. See more details at Scott’s blog.
  • We want to congratulate PDN for receiving TWO Neal National Business Journalism Awards. The announcement came yesterday (March 18) from New York that PDN had won best single issue for their September 2008 Book Issue, and best blog for PDNPulse. Way to remind the world that photography is still a business, and still thriving.
  • The Telegraph reported that four Spanish schoolboys, aged 18-19, are taking the term “science project” to a whole new level. Armed with a heavy duty latex balloon, made-from-scratch electronic sensor, and a digital Nikkon camera, the team from IES La Bisbal school in Catalonia managed to take amazing photos of the stratosphere in February. The helium inflated balloon flew the equipment to 20 miles above the ground and took atmospheric readings and photographs, while mapping its progress using Google Earth.

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