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Jennifer Pottheiser
www.pottheiser.com
“One of my favorites is shooting without looking through the lens – thanks to Joanne Dugan for that one! Its a great way to shoot pets and kids and still actually see whats going on around you. I have gotten some tremendous shots this way, and it really takes the pressure off.”
“About a year ago my friend Craig was telling me how uninspired he was about his photography. He had his new 1D Mark III and was telling me that there wasn’t much to shoot. I challenged him to a friendly duel. I told him there’s always something to shoot and told him to grab his camera. We walked outside to a dreary drainage area and I proposed the challenge: 5 minutes in the pile of rocks, my iPhone vs. his fancy camera, may the best man win. Here is the complete story and results.”
Peggy Morsch
www.peggymorsch.com
“Lately, I’ve started going through Freeman Patterson’s book: Photography and the Art of Seeing. There are MANY exercises in there to get your judge off your shoulder and just start playing with the camera like a 9-year-old again. For instance: Walk 50 steps, click, 50 steps, click. Or while I’m walking the dogs, I make multi-exposure images of anything, just to see what it looks like. My judge stays home in the kennel! It’s given me a sense of freedom to know that I don’t HAVE to produce anything.”
In his RESOLVE video, Art Wolfe mentioned that the percentage of his income derived from the big stock agencies is a fraction of what it was a few years ago. Before 9/11, BIRDS AS ART w as making about 50% of our annual income from leasing the rights to photographs for publication; that now generates less than 10%. Lot s of people complain, “I don’t get assignments anymore; no one wants to buy our pictures; there’s a million hobbyists selling their pictures for next-to-nothing; how can we compete?” Realizing that things had changed, we looked elsewhere and came up with several new ways to generate income.
The first was the sale of educational material, usually in digital form. That has been tremendously lucrative for us and very helpful for the people who are just starting in bird photography. In 1985 when I bought my first lens, the first and only class that I ever took ran two hours for each of eight Tuesday nights. I remember begging the instructor to explain exposure to me. He was a studio photographer and he knew how to get the right exposure but he could not explain what it was or how he did it. He was and is a great instructor and became a long time friend, but boy, was I confused back then. One big thing that has helped us contribute to the wealth of information that now exists about all kinds of photography was to get away from traditional publishing. We now self-publishing, often selling stuff online as PDFs or formally manufactured CDs. Doing so has swung the profit margin from the publisher to us.
Another important piece of our income pie is selling equipment and accessories online. George Lepp’s son Tory was marketing a flash projector for telephoto lenses years ago and Walt Anderson, who is from Chicago, came up with something much more compact that was easy to travel with, folded flat, fit in your pocket, and gave you the same three-stop gain in flash output. We sent a sample to a guy in the industry named Brian Geyer. He said, “Hell, that ain’t no Flash X-tender, it’s a Better Beamer.” And thus the Better Beamer became the very first BIRDS AS ART mail-order item. Now 15 years later, we’re doing five-to-six hundred thousand dollars annually with our mail-order business. The secret to our success there has been answering thousands of equipment and accessory questions each year via e-mail and phone, providing honest and accurate answers, and actually teaching folks how to use the stuff that we offer.
Aside from the sale of products, I’ve made a tremendous amount of money teaching others to photograph nature, especially birds. My formula is a simple one: Pick a place where the weather is going to be good most of the time and the birds are going to be both numerous and relatively tame. When I started as a birder and I went out every morning for seven years before school. I changed my prep period to coincide with my lunch so I could go watch birds in Forest Park. Being a birder for seven years and being a good teacher was a great combination. I’ve often said, “If I can teach 4th graders who can’t read how to do long division, teaching photography to adult is is child’s play.” I’ve put a lot of energy into helping other photographers and sometimes it’s a little draining, but the rewards are great.
Then, more than a year ago, a couple friends asked me to get involved with a new educational site, BirdPhotographers.net. There are a bunch of different sites where you post images for folks to comment on — and pretty much it’s all “great shot,” and pats on the back. So I said, I’ll get involved with BirdPhotographers.net on one condition: that everybody agrees to do honest critiques, gently. We’ve got to stay away from “great shot” and really teach these people. It’s been a tremendous success and now gets about five million page views per month.
It’s not very often that I return from a photo festival with a cohesive message or even a consistent idea. But I spent a lot of time at LOOK3: Festival of the Photograph in Charlottesville last week talking with the up-and-coming young photographers who are being given the chance to shape the photo industry in a tangible way. Starting out as a photographer today, especially as a photojournalist, means nothing is certain. So it’s reassuring to hear that young photographers understand that this time of uncertainty is also an opportunity for evolution.
One way photographers are facing many challenges is by banding together into artist collectives, such as Luceo Images, MJR, Aevum, EVE, and Oeil Public. In the video below, Matt Eich (Luceo), Tim Hussin, Mustafah Abdulaziz (MJR), and Matt Craig (MJR) explain what they’re excited about in photography now. I also had conversations along these lines with Matt Slaby (Luceo), Kevin German (Luceo), Danny Ghitis, and Michael Christopher Brown. Although rubbing elbows with legends is always fun, these young shooters are most excited about their contemporaries and the camaraderie between them.
Michael Shaw, creator of the BAGnewsNotes blog and a RESOLVE contributor, is also excited about these young photographers and the collectives they’ve started, because they treat blogging as a vital, necessary part of their careers and distribution plans. Sometimes they strive to be featured on blogzines like Verve Photo, DVAFoto, and Flak Photo, which highlight great work by (mostly) emerging photographers. There are also blogs like That’s a Negative and We Can Shoot Too, that focus on work by photographers in specific places (Portland, OR, and Los Angeles, in this case). Other times they use the blog format to promote the achievements of their own members, as with the Luceo and MJR blogs.
Despite Michael’s quip about “older photographers,” I do have to mention that Magnum photographer David Alan Harvey, one of the dons of photojournalism, is also on the front lines with his online magazine, burn, which is working toward assigning original photography to emerging and established photographers — something Michael has been doing for years at BAGnewsNotes. David presented a very fun, sexy video promo for burn at the festival that includes an annual Blurb book and lots of other intriguing possibilities for new distribution models.
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