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Alan and I met when I ran one of his pictures on the blog from when he was embedded in Iraq. We had this big conversation going in the discussion thread, and he just showed up and said, look, I’m Alan Chin, I took this picture, and you guys don’t understand, you’re not here. At first, no one believed he was Alan Chin. I remember he was getting mad and wrote something to the effect of, “I can’t believe I’m sitting over here risking my life and I’m having to defend to you people that I’m Alan Chin.”
But what Alan realized from that experience was that the view I and my readers had of the situation was completely different than the frame of reference he had as a photojournalist in Iraq. And very quickly, what the BAGnewsNotes crew realized was that we were making all kinds of assumptions because — between the Bush Administration, the embedding program, and the media’s self-censorship — we had a very obscured picture of what was happening on the ground.
After Alan returned, we started collaborating on posts where I would interpret Alan’s images, comparing and contrasting the way the traditional media defined the story and how the Administration and the political spin machines were trying to frame it. We did that for his numerous trips to post-Katrina New Orleans and various 9/11 anniversaries he photographed from Ground Zero. As we entered the ’08 election cycle, this collaboration evolved even further to the point where, to best determine the political story line and our visual plan of attack for that day, we would actually share each others perspective: mine, the tone, mood, and circumstances highlighted by the media, his, the actual mood and mindset of the various campaign camps.
It worked basically like this. He’s on the campaign trail, and having gone to one or two campaign events, he calls to tell me what is going on. For example, this couple whose daughter died because she was allegedly denied medical treatment from her insurance company is traveling with John Edwards and they are saying this and the people are reacting this way. And my response is: Really? Because the media is presenting it like this-and-this. So, from my end, I’ll sketch out the narrative the media has constructed and how the campaign messages have been interpreted, and I feed that to Alan. Often his reaction is, Wow, that’s really weird compared to the impressions and feedback from local organizers, campaign people speaking off the record, other photographers, citizens following the campaigns, and so on. So we’ll cook all this together in quick 10-minute conversations usually. The result is that he now has a picture in his head of how events are playing out between “the media filter” and “the public square,” which allows him to shoot not just what’s going on, but but to potentially capture moments and imagery that might call out the politics, the message-making, and/or what people have been conditioned to see.
There is also a check-and-balance to this process in the feedback we get from our readership. From the beginning, BAGnewsNotes has been structured as a seminar. So the idea is, I can have an idea or an agenda, or Alan and I can go out and see something that we think is happening. In posting the material, however, what we are doing is presenting it to our readership. Then they lend their eyes and their frame of reference to the edit and our interpretation of the images. Using that approach, the readers represent a SWAT team of analysts, since that many are deeply informed on politics, not to mention well versed in history, economics, in government. Still others are professional photographers who really understand the visual circumstances and dynamics around the acquisition of images. So by putting content out in a seminar fashion, we’re essentially asking, “Do we have this right?” Or, “What else is going on?” “What else could it mean?”
In setting up this kind of environment, we’re never simply looking to map pictures to specific narratives or agendas. If an image is really expressive, in fact, it will function prismatically. In other words, it’s possible that there will be seven, eight, nine different social or cultural or political implications within the picture. And if that’s the case, our audience will typically find and elaborate on most or all of them. So it’s pretty democratic that way. And that’s why, approaching political pictures this way, I’ve had a robust number of comments on the site from day one, especially in proportion to my overall traffic. And, even if a post only draws a few comments, it’s more likely than not that the feedback is pretty insightful.
When I started getting hired as a photographer, I really was not very well prepared. I was far from clear about what I wanted. I had not created a vision nor had I developed a clear photographic language. In some instances, everything would fall into place: the right subject, the right stylist, the right creative direction. There were moments of real magic.
Often, however, it was much less perfect. When I did not like what I saw in front of me, I did not know what to do with it, and often other people would take charge because I was not able to. For example, the stylist would impose his or her ideas on me, or the hairdresser, or even the model. Needless to say, I was not very happy with that, and it often showed in the results. All this was a lot of stress and I wasn’t getting rich, so there came a point after a few years when I got really fed up. One day I was trying to make a beautiful photograph of flowers for my mom and send it to her on her birthday. I bought a bouquet of flowers, put it in a vase on a table in my studio, and began photographing it. Because it was for my mom, it had to be super special and gorgeous. Nothing I could come up with met my standards at the time, and I got so frustrated that I just took the entire bouquet and ripped it apart.
What a drama! However, as I sat there ready to put the whole thing into the trash, I started playing with the bits and pieces. On the floor I reassembled the petals and stems and just sort of played around. Then I took the camera and photographed my creations. This looked new and fresh to me, and it reminded me of the drawings I used to make for my mom when I was little.
Out of this incident grew an entire body of work. I would lock myself in my studio at the end of the day and make up flowers that don’t exist. I recreated scenes from my childhood and glued hundreds of flower petals and leaves on my body, then photographed myself. I loved just creating things without anybody around — nobody making any demands or having expectations.
At that time, when my agent sent me to meetings with clients, I showed my commercial portfolio and I either got the job or not. But at the end of the meeting I would show my little flower creations and often people would ask me if I would sell them, so I did. Encouraged by this, and somewhat frustrated by my fashion and commercial work, I decided to take a break. I moved to Greenpoint, Brooklyn, and glued flower petals on myself and on all the walls of my railroad apartment. I think I learned a lot about myself during that time. I had to.
When I was taking classes at the Academy of Art, one of the photographers had a studio and they needed somebody to come in once a week and clean up. I thought that was a great opportunity to go see what happens in a real studio, so I took the job. And that sort of led into a full-time position as a first assistant with the photographer. I helped him build the studio from scratch, which was another great opportunity, to come into a raw space and turn it into a studio. He did mostly food and still life, and at the time he was one of the major photographers doing that kind of thing in San Francisco. He was from New York and after I had worked for him for another two years, he said, if you really want to be good you have to go to New York. You have to go become an assistant there. So I talked it over with my wife and we sold everything and packed up the car and drove to New York.
Again I was lucky; I got a job at a really good studio there. They did most of the major accounts, like Best Food, Shake ‘n Bake, and Jell-O…all the big accounts like that that were in New York at the time. I was a studio manager there and what was great was it was high volume, lots of work, and I got to experience lots of different situations and problems and how to solve them. So I worked with that photographer for a little over two years, then I decided I wanted to freelance. And I did work for some people, like Best Foods and Lipton Tea, but most of the people I saw said, your portfolio’s pretty good, you should be shooting, not assisting. So I started to do some jobs there.
Then I had to decide if I was going to stay there or come back. I didn’t particularly want to stay in New York. It was a great experience and I would highly recommend doing something like that, but I knew I didn’t want to live there forever, being from the West Coast. And the plan was always to come back, so we did. We were there for about 2 years, and we had planned to only go for a year. But we soon found out that was ridiculous. It takes a year just to feel like you live somewhere. We came back and I found a place on Mission Street where Bloomingdales is now. I had a studio there for eight years. Then I moved to my present location and opened up a new studio, bigger than the other. I had learned a lot from the other one as far as what did work and what didn’t work and planning the space.
I was always interested in how food and photography fit together. And I was always around food. My mother had a gourmet coffee store before that was really popular. My great grandfather was a chef at the Waldorf Astoria in New York. Then his son, my grandfather, was a chef at the Fairmont here in the ’20s. And his son, my father, he didn’t want him to get into the business because it was a way different business then. There weren’t chef superstars like there are now, and they probably didn’t get as much credit as they do now. So my dad made furniture. So food is indirectly in my blood. I like to cook and I like learning about food and wine and everything that goes along with it. Because I sort of think you have to be like that to be good at food photography, to have an understanding how it’s made and an appreciation.
But the most important quality you need as a food photographer is patience. I’m not sure there are things you need that are different from being a successful photographer in other areas, except probably just a passion for food. And I think there are usually two different personalities. You rarely see someone who is a great food photographer and a great people photographer. It’s two different temperaments. Like fashion photographers who are used to a really fast pace — this would drive them nuts.
The biggest continuing problem is that, although Michael has established himself as a non-profit, and fund raises in that sense, let’s be realistic: This is a tiny, tiny amount of revenue coming in compared to traditional media. So while he has been able to pay, to support what I’ve done and what other people have done in terms of our original contributions to the site, thus far that remuneration has been more symbolic. I should say it’s more than symbolic, because when you consider how little the magazines pay these days, even to get the equivalent of a couple of day rates is actually pretty significant. But at this point I can say it still doesn’t replace getting a traditional assignment.
Like everybody else, we’re trying to figure out how to make money on the Internet. Major newspapers and magazines are going bankrupt every day; they don’t have a clue what to do. Presumably they tried their damnedest and hardest, hired the best people they could, and still they fail. So our task is exceptionally daunting. But we have the advantage, at the moment, of being lean and personal and we have the faith of idealists and revolutionaries. But will that be enough?
The reason I’ve done it is there is hope in this model. Of course right now we’re not making a lot of money, and we’re barely breaking even. For example, we spent a week at the DNC in Denver. We were able to post dozens of images. The content we published was really strong. But to field an operation like that costs money. It would cost a lot of money for Time magazine, and it cost a lot of money for us. So Michael was able to throw some money my way to pay for lodging and transportation and also a little bit of money so that my time isn’t entirely volunteer, but at the end of the day it cost thousands of dollars to do that. And of course we can’t really compete with Time magazine. But in terms of what we’re able to do on-site, the level of discourse and the level of imagery is excellent. What the blog medium allows us to do is very dynamic. I think it’s the future of our industry.
We’re doing a lot of great work, but we’re still at the very beginning. During the DNC Michael was getting, I think, one day 40,000 hits, which actually crashed the picture-hosting server for a while. So we make mistakes, which we know we have to avoid in the future. But in a way I think that was very encouraging. If you have 40,000 hits, it’s not the million people that read the New York Times or Time magazine, and in that sense it’s very humbling. But 40,000 people who are actually going to go to a website, they actually care. They are committed to seeking something, as a opposed to all those copies of magazines and newspapers that circulate, but do people really care what’s in a paper at any particular moment? Whereas the people that come to our site, we know that they care, because the Internet being what it is, you don’t go anywhere on the Internet unless you really want to see what’s there.
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