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The image that started it all. Alan's first photo that got picked up by BAGnewsNotes and started his ongoing discussion with commenters on the blog. ©Alan Chin

One of the most important features of the blog format is this ability to have a comment thread, this feedback with the readers. As a photographer I’d never had that before. When you publish something, you know people write letters to the editor and maybe weeks or months later you might get a few letters. But that’s very rare and remote. Now it can be instantaneous. We forget very easily what the average person who’s not a journalist, when they pick up a paper or they go online, how they approach the imagery. This is what Michael’s site is all about to begin with, but it’s especially important with the original photojournalism work we’re doing.

It’s been educational for me that this is what “normal” people think about when they look at pictures, which is not the way we as professionals look at pictures. We’re really jaded. And we have a huge opportunity educate our audience; they can be really surprised. If I put up a little diary entry, for example, of how I work in Iraq, or being on the campaign trail, readers are amazed. For photojournalists, we think, of course, you have to get a fixer, you have to get a flak jacket, we don’t think twice. But the average person, they’re not thinking about that at all. They only see the results of our labor, they never really understand how we go about doing it. And when you give even the most basic of explanations, then that whole conversation starts. We have found specifically on this blog a tension and dynamic between photo people and political junkies, because it is a political blog. It’s telling how people who are really politically savvy can be very naive photographically, and vice-versa.

I would be lying if I said I didn’t read the comments on my images. Photographers are like children in that sense. We crave praise and hate criticism. And we’re insecure about ourselves. I mean, if some total stranger says, wonderful picture, you feel good, even though you have no idea who this person is and why they say that. And also if some other stranger says it’s terrible, you feel bad, even though they might be blind for all you know. So I read all the comments on BAGnewsNotes, and I will on RESOLVE too!

But most of the comments on BAGnewsNotes are more of a political nature, using the photographs to inform the debate. At least I don’t have to worry too much about my “photographic” pride, especially at something like the DNC, which we’ve all seen so many times. How do you take pictures at a convention that aren’t boring? I think I spent most of my time just trying to make good pictures. I read the comments, but that doesn’t change what you do the next day because you know you just have to go out there and try to make interesting pictures.

©Michael Lamotte

Having a food and prop stylist you work well with is extremely important. Usually when we’re interviewing a new stylist, they bring their portfolio in and we talk: What did you do on this? Oh, that looks good, what was your technique? Where did you get that item? Did you do the props? Sometimes food stylists do propping as well. Sometimes prop stylist do some easy food styling. Generally the way we operate with a new stylist is to suggest doing a portfolio shot together and see how we work together. That way we each get a portfolio  piece. And then you have a better understanding of how they work and how well you work together and whether you communicate effectively. It’s like a test run.

A "perfect scoop" complete with "fluffy skirt." ©Michael Lamotte

We have a full studio and kitchen with a stove, oven, and refrigerators. We also have space for three freezers for the ice cream because we do a lot of ice cream. The ice cream is another whole specialty. There are food stylists who specialize in ice cream. It’s difficult and hard work because you have to scoop and shape all day. First the stylist takes a one-gallon or five-gallon tub and cuts it down the middle with a large cheese knife. Before they scoop, they can see where the variegates or fudge swirls are to see where the good spots are. Then they drag their scoop through that area to create a ball. But it’s a process of doing that over and over again until they get a good scoop. A stylist might get five balls that look good, but throw away 20.

One of our freezers is a dipping cabinet like the type one sees in an ice cream store. After scooping a ball with enough distribution and good texture, a “fluffy skirt” is built around it to make it appear freshly scooped. The client on set has approved both the ball and the skirt, which has been set on a piece of marble or in a bowl. The scoop returns to the dipping cabinet for a bit before it is brought on set and quickly photographed. The image is examined to determine if any modifications need to be made such as adding another chocolate chip or another swirl. There are some modifications that can be made on set while others can be accomplished through retouching.

The finished product. ©Michael Lamotte

We sometimes allow the ice cream to melt just a little bit to get the shot the client approves. During post production, melt drops are sometimes cloned on to the ice cream scoop in a place where it might look good that the ice cream is a little melty. That gives us more control over the look we’re trying to achieve. I always strive to give the most accurate and truthful representation of the product. Then, with the ice cream, we print out that version and give it to the art director or client to mark up: move that chip, lighten that area, add additional chips. Then we take the marked up sheet to GreenBox Imaging, the retouching part of our company. The image and comments shift back and forth between the design firm and GreenBox’s retoucher. When the retoucher feels the image is exactly how the design firm wants it, the retouched image is presented to the client for feedback. The fact that we were involved in the decisions from the beginning gives us an advantage in delivering exactly what the client wants.

The other key team members of my team are my studio manager, prop stylist, and photo and food stylist assistants. The studio manager is the backbone of the studio. He is responsible for booking, coordinating, organizing, receiving, shipping, processing, printing, documenting, trouble-shooting and client hosting —  just to name a few of his responsibilities. I think it becomes apparent just how important your team is on complicated projects like this.

An image from Alan's coverage of the Sichuan Earthquake last year. Photo by Alan Chin for Newsweek

Making images for BAGnewsNotes is a unique way of working with an editor. Although it’s Michael’s site, we’re both pioneering a new format, so I have more of a stake. It’s more of a cooperative situation rather than me working for a boss.

Traditional media can be very hierarchical. I’ve had a lot of assignments when I felt like the editors were my bosses and I couldn’t offend them or differ from their conception of the story too much. Of course, when you trust them and they trust you, then you can really speak freely and there’s a give and take. That’s how I’ve felt with Michael. He’s comfortable criticizing what I’m doing, and I feel the same way talking to him. So we have more ability to do that than might be typical in our industry.

I do have to point out, though, that sometimes there are great people, with imagination and vision, like Jamie Wellford, international photo editor at Newsweek, with whom I also have that relationship, because fundamentally it’s just good people that really matters.

Also I know that we can screw up more more, because we’re still at the beginning of this. If we make mistakes, it’s not so horrible because we are trying to break new ground. It’s not going to be perfect; it’s just the two of us. We can’t be perfect in everything we do. And that’s OK in a way that it wouldn’t be for Time or Newsweek.

I also believe that the work I’ve been doing with Michael is indicative of changes in traditional media, where photographers are being seen more as reporters and analysts. Last year I was in China and I covered the Sichuan earthquake. Because I ended up being on the phone a lot with editors and reporters, they started giving me credit on print stories, in part because they have to be more accountable about giving credit than they used to be.

Increasingly, whoever is out there, if you can verbally report on a situation or figure out what’s going on, that’s going to go into the mix, because things happen so fast now. It’s not like the editors and reporters have the luxury they once had to wait until the end of the week to figure everything out. They have to have the story together very quickly. Even weekly magazines don’t have the long deadlines that they used to.

As a photographer, you’re out there seeing things. And the desk views your pictures relatively quickly, which is another source of information for them. In fact, not only are we becoming reporters, we’re also becoming our own technicians. A lot of photographers I know record audio to do multimedia as well as take still photos. We’re becoming this one-person multimedia insanity. You can’t possibly be at your very best trying to do three or four tasks at once. But I think in some ways it’s good, if it means photographers are being taken more seriously as observers and reporters.

On the other hand, nobody is paying us more for our increased responsibilities, and that’s true not only for photographers but for everyone in this era of bankrupt news organizations and newspapers closing down. And ultimately that is the bottom line: if there’s not enough money to pay us or our expenses, then the coverage simply won’t exist, whether in traditional or new media. Enthusiasm, volunteerism, and the sheer love of our craft can only take us so far. It is my hope that we figure this out sooner rather than later; it’s all over, otherwise.

Abay, 28, Awash Fontale, Ethiopia ©Phil Borges, courtesy CARE

Miki Johnson: How did you first come across Phil Borges and his work? Did he make contact with you first?

Valenda Campbell: I’ve been here at CARE since 2001 and part of my role is to find photographers to represent our work. My associate photo editor at the time, Jason Sangster, and I were familiar with Phil’s work, through his Tibetan Portrait and Enduring Spirit projects. This was I guess around Spring of 2004 and we were looking at his work and saying, wow, his style of photography really captures that connection that we want our supporters to make with our project participants. And the way he was able to concisely give the viewer a glimpse into that person’s life and their world was just great. So we said let’s call him up and see if he’d be interested in working some with CARE. So Jason contacted him and we set up a conference call.

We got on the phone and told him what we were about. We let him know that we were really interested in working with him and asked if he would possibly do some work for CARE to help us get our message out. He was interested. I think Phil really connected with the fact that we work primarily with indigenous communities in developing countries and emphasize work with women and girls. He had been photographing indigenous communities for years and he already knew, from all of his travels and his previous projects, how women and girls who are usually marginalized can really influence their families and communities if given the opportunity. So it was just a really good match, and we began talking about what we could put together. What do we want to do? What do we want to accomplish? And that’s how it started.

MJ: And what did that conversation sound like when you guys started to talk about your goals and what you could do together?

VC: We familiarized Phil with everything CARE does, all the variety of programming we do, including microfinance, education, HIV/AIDS, maternal health, emergency relief, the whole gamut. We explained how, at that time, we were beginning to place new emphasis in our communications around CARE’s work with women. Our development work had evolved over the years, and we realized that CARE’s most successful programming was centered around the empowerment of women in the communities where we work. And that really struck a cord with Phil.

He’s a busy man, and he’s not one to just sort of take on a random commission here and there. He was really interested, but if we were going to do something, he wanted it to be a project. If he was going to commit some time to it, he wanted to have really specific outcomes in mind. And he let us know that the message that we had to deliver and the kinds of projects we were talking about was really meshing well with what he was looking to do for his next big project. He talked about everything he’d learned and come to realize through his work with these cultures and that he felt our messaging around women’s empowerment captured that. More »