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©Nader Khouri

Miki Johnson: How and when did you transition to commercial work after leaving your staff position?

Nader Khouri: Immediately after leaving the Contra Costa Times a year-and-a-half ago, I knew that I was going to be doing commercial work. I am shooting mostly food right now and many of my clients are branding firms and restaurants. I would love to be shooting food-related subject matter most of the time, but I am still building my business. I am also doing corporate/nonprofit work and am very thankful to some of my photographer friends in the Bay Area for giving me referrals during this transition. For me, this change isn’t happening overnight, and I don’t expect it to.

MJ: How did you present yourself to commercial clients? Were they drawn to your photojournalistic background?

©Nader Khouri

NK: Most of my food clients have come from doing a lot of networking. I got to a point where I said to myself, “I’m sick of hanging around photographers.” So I got as far away from them as possible and started meeting people who I could potentially collaborate with. I had discussions with them about photography and gained their trust. My website was just a confirmation for them. I’ve gotten to the point now where I’m back in the loop of being around photographers. I became a member of APA and am using a lot of their resources. Also, I have done a ton of email marketing and I have to say, even in this day in age of Twitter, Facebook, and Adbase, seeing someone-face to-face is still number one for me.

MJ: Did you work with a consultant or rep to re-brand and find commercial clients?

NK: I studied marketing and it helped me go back and ask myself, “What am I passionate about?” and then set goals for myself. It also helped me focus on how could best serve my clients. I started hearing the word “partnership” more, and that helped me think more about how I can reach out to other professionals to meet my clients’ needs. Photojournalism and commercial work are both collaborative processes. Commercial work just has a whole host of different players. And I think that’s where photographers might end up getting discouraged.

During a transition, photographers need to take the time to understand the scope of the markets they are in and to identify growing markets. I constantly say to myself, “Even in this down economy, plenty of work is being done and plenty of money is being made.” Instead of learning video like many still photographers, I am spending my time researching my markets and making connections there. I think spending time on the content of my images is more valuable than the medium in which I shoot. If I have a client who wants motion, then I’ll hire someone to do motion. But I am still quite passionate about still images and don’t plan to change what I do anytime in the near future.

MJ: I notice that you have a strong “mission and values” section on your website. Has that helped you focus in on the kinds of jobs you want? More »

The deal with reps

• A Photo Editor – Rob provides lots of insights into the industry, including agency lists like this and this, as well as informative interviews like this one with L.A. rep Deborah Schwartz

• A Visual Society – A no-nonsense post with lots of tips for getting a rep – the first one is, decide if you actually need one

• Nick Onken – Nick shares the process he himself went through to find a rep

• AdBase – AdBase also has lots of industry insights on their blog, in particular “How to Decide if You Need a Rep”

• Advertising Photography: A straightforward guide a complex industry – An informative book by RESOLVE contributor Lou Lesko — the title says it all

• RESOLVE – Jasmine DeFoore at Redux Pictures wrote an informative series of posts answering common questions about reps, mostly on the editorial side

Boosting creativity

• Ivan Makarov – I almost “borrowed” a few links from this “Links to Boost Your Creativity” post, but then decided they are all pretty good and I should just give Ivan his due

• TED Talks – A few favorites are Tim Brown on the connection between play and creativity, Elizabeth Gilbert on a healthier approach to creativity, and Amy Tan on where creativity comes from

• Creativity Tools – This is a fun list of online tools that help spark creativity

Tools for (new) leaders

• Fast Company – Despite the fact it’s about a huge corporation, the tips in this “How To Lead Now” story would work equally well for, say, a photo crew

• Leadership is Creative – A great piece from Harvard Business that asserts, “It’s not that creative work gets set aside in order to lead an organization, leading is the creative work”

• Managing Creative People – This book’s title could refer to a freelance assistant, a business associate, or (just as important) yourself

One of Sol's Redneck Games images, which ran in National Geographic. ©Sol Neelman

Miki Johnson: So tell me what you’ve been working on now.

Sol Neelman: I’ve been working on a long-term project, photographing weird sports and the culture of sports around the world. Recently, I photographed dog surfing in San Diego, pro wrestling in Mexico, the Lumberjack World Champs in Wisconsin, and bike polo in Seattle. Up next is a prison rodeo in Oklahoma.

I try to keep myself busy with fun sporting events. It’s an excuse to travel, which is one of my addictions. Along the way I’ll do some traditional sports, such as The Beijing Olympics and college football. I just went to my first Cubs game at Wrigley and photographed the fans in the bleachers. That was fun.

My goal is to get this work published in a book. Ideally it would encompass everything in sports – not just weird sports. It doesn’t need to be the Redneck Games to be good. But the Redneck Games were pretty good.

As far as work, last year I did a commission piece for a developer for whom I photographed downtown Portland for a year. They hung my photographs in the lobby and on each floor of their new building, which ironically is located right across the street from The Oregonian. I’ve also been doing work for Nike and a local bank, plus some weddings. Things are kind of hit or miss, so I try to stay busy with my own project to fill the time.

I’m still trying to figure out how to expose myself to more advertising firms. I recently signed up with Adbase and plan to contact firms that seem like a good fit. At the same time, I’m really trying hard to steer away from editorial clients, just because their rates are so low.

Bathing in open, tin rimmed enclosures like these is the only way to wash in the poor community of Ogu in the Niger Delta, where oil operations yield billions of dollars of wealth nearby. ©Ed Kashi

June 4, 2009

Today we went to the Bayelsa Palm Oil Farm, which everyone has been talking about in the interviews. Sure enough, the new processing plant is not completed (they are waiting for the Malaysians to come and build it). I shot the exterior of the new factory, which is not impressive, and made arrangements to return tomorrow and shoot the workers cutting palms off the trees.

I was thinking today how I always work from the outside, not just as an observer but also in terms of access and logistics. I am the outsider that most people don’t want around or they don’t want me to see what I want to look at. Yet in this project I should be an insider and in many situations I am treated that way. But mostly I feel like I’m working from the outside, trying to get a glimpse through the window shades at the action.

I had a meeting about going to Akassa, a far off community by the Atlantic, to see civil society projects in action. After talking with my contacts about the security situation in the creeks, it became crystal clear I shouldn’t risk it.

Things were bad in 2006, when boats of gun-weilding young men would appear from nowhere, stop you, harass you, and take money. Now the situation has deteriorated to gang warfare for turf and control, but instead of mean streets they are creepy riverways and creeks. Plus, it’s so rare to see a white man in the creeks now, if I were to be seen by one of these boatloads of young men, I would be way too exposed and vulnerable. I can’t deal with this shit or take the risk, especially for this project. I said the only way I would go to Akassa or any of these riverside communities is by chopper or government boat.

June 5

We started the day at a local market to get B-roll of fish and periwinkles in buckets. It was a relaxed and lovely way to start the day, although I did get splattered by blood when I got too close to a saleswoman chopping a fish for her customer. We then went to the Bayelsa Palm Oil Farm, which is still a work in progress. The plantation itself is visually lovely, but the processor is not working yet, as I pointed out a couple of days ago, waiting for the Malaysians.

I was quite testy with Sokari and the subjects today. I realized that I am now in a mode where everything I’m seeing is through critical eyes and negative assumptions. Unfortunately it’s accurate, but not healthy or fair or positive…but then, who cares? I can be this way if I want and if it gives me the resolve to carry on. It was sunny this morning, which means dripping wet working from the heat and humidity.

June 6

Upon emerging to greet the afternoon, I met a calm, overcast day with nice winds that cooled the heat down. We went to cover a traditional wedding, which required a very short boat ride across the river from Yenagoa. It was another undeveloped and poor village, like all the rest of them here. The bride had to wait for the stylist to appear and make her up. Once she arrived things proceeded swiftly.

My back was burning with pain at this point and the sun came out, so it was also burning hot again. I was losing my ability to tune into the sequence of events and Sokari was keen for me to see the part where the groom has to choose between three covered women, not knowing which one is his bride. It was loud, colorful and hectic. I probably got some great stuff, but all I could think about was my discomfort, the hectic, screeching sounds and the chaos of the situation.

Workers subcontracted by Shell Oil Company to clean up an oil spill from an abandoned Shell Petroleum Development Company well in Oloibiri, Niger Delta. ©Ed Kashi

June 8

I woke on this last Monday in the Delta bleary eyed and tired from another restless night of sleep. Some brisk Nescafe and exercise brought me back to life with a positive attitude to finish this thing strong. We first went back to the Palm Oil farm to finally film the harvesters cutting the palms down, but once again the workers were arguing with the contractors about getting paid. No go on that front, but did get the pruners whacking at the palm trees.

We then drove out of Yenagoa (yay!) to look at a couple of projects. On the way we stopped to shoot road work on the New Airport Road, a huge swath of light colored orange sand covering a wide area of flattened jungle. I got out of the car and started to shoot the one bulldozer working in the distance — not knowing that a JTF post was on the other side of the road.

Immediately they started yelling, “Oyibo, who gave you permission to snap!” I snapped back without hesitation, “THE GOVERNOR!!!” Sometimes my frustration builds up so much I forget to consider my responses. The soldiers were taken aback and before they could say anything else I pulled out the well-worn letter that Von’s office gave us at the beginning of the trip. I’ve used about 15 times so far and it usually works. They took the letter and said, “We’ll keep this…it’s for us!” I said, “No you won’t, that’s my only copy!” Thinking ahead, I then said, “We are going to Kayama next, so we’ll get you a copy and drop it off on the way back to Yenagoa.” He said, “No, you will take this engineer with you!” I said “Fine!”

So off we went to Kayama, about 15 miles ahead on this main road that connects Port Harcout to Warri. Along the way, the engineer suggested we go to another place where they are dredging sand for the road and we finally got some dredging footage. We then went to Kayama to show a huge land reclamation and erosion protection project. We got the copy and dropped it and the engineer off on the way back to Yenagoa.

I asked Sokari if I had come on too strong to the soldier and he laughed and said, “No!” He told me that after I said, “THE GOVERNOR!” another soldier said to the big soldier who confronted me, “Wow, he’s confident.“ So my bravado worked in this case. Not that I was aware of what I was doing. I’m in a trance-like state at this point, trying to accomplish the work, keep positive, and get back to my room to chill out, waiting to get out of here.