livebooks blog

Six separate images that GreenBox Studio composited to create the seemless image below. ©Michael Lamotte

We converted to digital capture in 1999, and were curious about color reproduction, image quality, and what we could do with retouching and compositing. Compositing seemed like a powerful tool to create new images from existing ones — about anything you could imagine, you could produce. I got really involved with Photoshop at the very beginning so that I could begin compositing new images. I was lucky enough to be invited to the first Photoshop Invitational sponsored by Adobe introducing Photoshop 1.0 in 1990. This was when I really realized the huge potential Photoshop had as a creative tool, and I knew that in the long term mastering this tool would be important for the success of my studio. Using Photoshop, as well as attending the conference got me more interested in color and color reproduction, and that’s when I really got involved with color management.

Because we were early adopters of digital photography, it made sense for our studio to do simple digital retouching too. It also seemed like the perfect time to offer retouching to our clients, which we started in 2000. At first we had a person working full-time in the studio who focused only on Photoshop retouching. We would shoot one day and she would work on the files the next. Then, about a year and a half ago, we decided to split off a separate business, GreenBox Imaging, Inc. We found a building directly in back of our photo studio, moved everything over there, and made it into a separate corporation that is totally independent of Michael Lamotte Studios.

When we were considering whether GreenBox would make enough to justify being a separate company, we already knew it would since we were already doing it in-house profitably. One of the reasons we decided to split GreenBox off was because it was making enough money to support itself and make a profit. With some projects, the postproduction ends up costing more than the photography. Not because you did a bad job with the photographs, just because everyone is always trying to find a new way to see things; everybody is always pushing the envelope and using retouching as a solution. It’s also a great tool to help photographer solve problems like scale amd lighting that come up on set.

Up until now GreenBox Imaging hasn’t taken on many projects besides my own images because we wanted to get all the kinks out before we offered our services to others. That’s what we’re in the process of doing now. I hired another person, Ian Stone, who is doing the marketing and sales for GreenBox Imaging. We also have Colin Birdseye, our Photoshop artist, John William Lund, our color expert, and Gail, my wife, who is the CFO. Then we hire freelance Photoshop artists as we need them so we can be flexible; when it gets busy we just bring on more staff. We take pride in our staff and our ability to quickly adapt and serve our clients within their specified time constraints.

Our general workflow works like this: GreenBox gets instructions of what a client wants us to do. Colin may talk to the client first and see if he has any suggestions to improve the image. Then we do those corrections and we send them a JPG or proof and say, “This is the image with the corrections we discussed, and this is how it looks at this point.” That may be final or we may do additional corrections, based on what happens during that conversation with the client.

©Michael Lamotte

If we create a custom color profile of the prepress house’s proofing device, we can then predict their results, essentially emulating their printer so both outputs will match. The client then makes final comments from our proof, and once everyone approves  it and signs off, we send the prepress house our custom CMYK file and our proof. Using our custom CMYK file, their first output on their proofing device should look pretty close to our proof, which everyone already approved. That’s a better scenario than sending an RGB file to prepress, then they have to separate it, turn it into CMYK, and try to make their output look like our approved output. That’s not the most efficient way to work; it’s just going to cost the client more money in the long run and take more time.

It’s a little difficult sometimes because technology has faded the lines between photographer, retouching, post production, and prepress; its sort of unclear where everybody’s responsibility stops. For me, the more control the photographer has over the image, the better. This way someone can’t take your image and change your original vision. Maybe you have a warm look to your image and you like that look, then a prepress retoucher decides, we should neutralize, the color is off. These are all reasons it pays to build an ongoing relationship with your retoucher, the prepress people, as well as your client. Once all of the components are in sync, it’s much easier to produce reliable, consistent, beautiful work and in a very cost-effective way. It also helps streamline the workflow to get the highest possible quality in the most efficient manner — something that GreenBox is always doing.

A big reason for a photographer or agency to work with a studio like GreenBox is that it’s a resource  that’s always there, always consistent, always available and most importantly doing the highest quality work. You’re building a relationship where you know what your client likes and needs. And for smaller photo studios, it allows them to offer to their clients additional capabilities. They can shoot it, retouch it, and deliver CMYK files with approved reference prints — everything — with GreenBox’s help. So it can give a smaller photo studio the ability to look bigger, without putting up the money and staff to have that capability on their own.

We’re trying to create more of a boutique studio at GreenBox. We want to be a place that is more personal, not a huge place with a night shift where you’re not sure who’s working on your images and you’re getting inconsistent results from project to project. We want to keep our service focused and personal and really work with clients to get the best results possible. When you send something to a big place, they’re only going to do what you tell them to do. With GreenBox you’ll actually talk to the Photoshop artist, and if he or she has any ideas for ways to further improve your image, they will at least discuss that with the photographer or client. The other thing that sets GreenBox apart is our ability to help you develop a color-managed workflow that will deliver accurate results and save both you and your client time and money.

Soy fields near Belterra, Para State, Brazil, with isolated Brasilan nut trees. ©Daniel Beltra

Miki Johnson: Tell me about this award and how it will work.

Daniel Beltrá: For me, the most exciting part of this award is the book. We are working with Stuart Smith, who is one of the best book designers in the world. Amongst others, he does books for Eliot Erwitt and James Nachtwey. The idea is to create a very limited edition book of only 500 copies. Prince Charles is going to offer it to prominent people, and heads of state around the world. There’s a conference in November and he’s going to be giving this book to many presidents as a personal present from him. All this is to gear up the world and get them to commit to stop tropical deforestation as a way to tackle global warming.

Of course every photographer that makes a book hopes that it will have some impact, but I’ve never seen one used at this level before. They have very clear ideas of how they want the book made: They only want it to be 70 or 80 pages; they want big pictures; and they want to reach an equilibrium between the biodiversity, the indigenous populations, the impending destruction and sustainable solutions. This is a worldwide problem so they don’t want to point any fingers or blame anyone — it’s everybody’s responsibility. Tropical deforestation creates 20% of the CO2 released, which is more than the entire transport sector in the world. If you stopped all the trains and the planes and the cars and boats in the world, you still would manage to drop the CO2 level more if you just stopped tropical deforestation, so it’s a no-brainer really. So what Prince Charles and his Rainforests Project want to do is create a huge fund where the world would put money for these countries so they don’t cut further and further.

I haven’t done a book before, so I’m excited but it’s such short notice it feels like a sprint for six months. Luckily there are a lot of very capable and talented people around me and that’s going to help a lot. Sony for example is putting so much effort in because they are launching a new line to the professional market. And they have great technology. We’re going to be doing exhibitions and they have these big weatherproof screens that can be set up outdoors to show the images.

Purple flowers of the Jambo tree in Bellterra, Para State, Brazil. ©Daniel Beltra

MJ: It sounds like you are on a pretty tight schedule. Is it hard working with NGOs sometimes that don’t have realistic expectations for how long photo projects take?

DB: I basically have three to four weeks per country to go to three places: the Brazilian Amazon, the Democratic Republic of Congo, and Indonesia, which is probably going to be Borneo and Sumatra. The shooting list they gave me originally was too wide, so we’re going to use some of my past photography, and that will help a lot. The portfolio I presented for this award was 30 of my best photographs. Those were images I made during nine years working in the Amazon. I’m not going to get the same thing in a few weeks. My personal idea was to have good photography drive the project and not a really specific shooting list, because there’s not really enough time for that. The Amazon is the size of the continental U.S. or Europe. You could spend weeks just trying to reach a particular spot. The distances are enormous and many of the places need to be reached by plane, so it’s a challenge. But I’m confident we’re going to produce a good piece.

MJ: It must have been interesting to find yourself sitting with the Prince of Wales, showing him your photographs.

DB: The commitment Prince Charles has made to this issue is really global. When we met in London and I was showing him my photos, he really knew a lot about the issues. He was saying, oh this is palm oil in Indonesia, I’ve been working with this and I went there last year. He’s very knowledgeable and he’s very passionate about the environment. There are so many people who are so high in the world, who could sit back and have a relaxed life, so it’s very humbling to see how committed he is.

Between Cuiaba and Manaus, Brazil. ©Daniel Beltra

It doesn’t make much sense. My career has been a complete snowball. I started in photography in 1988. And until 2005 I didn’t participate in a single competition. But in 2005, Tom Stoddart saw the story I did on the drought in the Amazon and he said, “You need to send this to the World Press.” And I was saying, “I don’t know.” And he said, “Daniel, please trust me, send this to the World Press.” And then a week before the deadline Tom called and said, “Did you send that to the World Press?” And I said no. He said, “Daniel, send it!” So I did — and I won an award.

That really opened the world for me. I went to Amsterdam and I met all these other photographers and I thought, wow, I don’t feel any more like this crazy guy who works 90% of his time on environmental issues, because at that time conservation wasn’t such a hot topic. In 2007 I got another World Press award then last year I got the inaugural Global Vision Award from Picture of the Year International (POYi) and I’ve gotten 10 big awards in 4 years. Then, a couple years ago, I was invited to join the International League of Conservation Photographers (ILCP). It was such an honor to be part of a group of dedicated photographers I had admired for so long. So it’s been a total rollercoaster for me.

So suddenly, you become a name in photography when a few years ago you were nobody. It doesn’t mean that much ultimately, and I don’t want it to go to my head. I want to have time to go and shoot. There are so many important stories that need to be told. But this publicity is also a great way to expose what’s happening to more people. So I am more and more open to doing exhibitions and giving talks, but it’s difficult to handle sometimes. And at the end of the day, I need to figure out how to make a better business decisions so I can hire help and have more time.

I remember until just a few years ago, when I would turn in a story to Greenpeace, who I work with a lot, I would just try to rest a little. Now it’s like I’m more busy when I come home than when I’m shooting. It’s almost a relaxation to go in the field. It’s like, no more email, no more phone, and whatever happens, I’ll deal with it when I’m back. Nobody is obliging me to do this, I am extremely lucky and can’t complain. But I want to make sure I’m maximizing the impact of my work and I also want to have a life.

"A little pop of light from a Nikon SB-900 speedlight zoomed to 200mm gave me what I was looking for," Chris explains about capturing this beautiful shot of sea ice. Photo by Chris Linder, WHOI

In addition to documenting the tools and techniques scientists are using to understand the Bering Sea ecosystem, my other mission here on the icebreaker Healy is to showcase the beauty of this otherworldly environment. A key part of that environment is sea ice. Sea ice is formed from the freezing of seawater, as opposed to icebergs and ice shelves, which are formed on land as compacted snow and ice and slide into the ocean. Sea ice ranges in thickness from paper-thin to up to ten feet. Most of the ice we have encountered has been between 1-2 feet thick. Seals and walrus use sea ice to nurse their newborn pups. Ice cores reveal brownish-green ice algae growing on the underside of the ice, which nourishes tiny animals, which in turn feed the rest of the web of life. Without sea ice, the Bering Sea would be a very different place.

You might imagine that ice pretty much looks the same-it’s all frozen water, right? Turns out that when water with salt in it freezes, it actually goes through a number of different phases, each one of them quite beautiful. While it’s hard to say which type of ice is my favorite (I’m an ice junkie; I love them all), I am particularly drawn to the broken up bits that mark the ice edge, where waves from the open ocean cause the floes to bump into each other and crack up into tiny jagged pieces, giving the ocean surface the look of a big jigsaw puzzle. As I mentioned in an earlier post, this is a stormy place. Cloudy days and gray skies have been the norm. So I am often looking for scene-setting icescape shots at the edges of the day just after sunset and before sunrise when the sky glows blue.

One of the tools in a photographer’s bag of tricks is the ability to stop action or blur it based on their choice of shutter speed. One evening as I watched the broken up chunks of ice slide past the side of the ship, I got the idea to shoot ice in an impressionistic way that conveyed that motion. I set up my tripod and connected a cable release. My first attempts, using just a several second shutter speed, rendered the ice as long wavy lines streaking across the frame. It was interesting, but almost too surreal. I needed to see some definition in the ice while retaining that sense of motion. A little pop of light from a Nikon SB-900 speedlight zoomed to 200mm gave me what I was looking for. I set it to a slow, rear curtain sync mode and blasted away at the moving ice again and again, hoping that just the right shapes would come into view at the right time. After a few dozen tries this composition floated into my frame.

Gertz HS student Gigi Rodas taking a picture of her mentor, Immigration Attorney Victoria Duong

Carmen Suen: Tell me about how the “I Dream To…” program works.

Amy Tierney: It is a semester long program where me and my co-instructor, photographer Emily Hart Roth, go to the participating schools every week for a one-and-a-half-hour class to teach the girls the skills that they need to be a photojournalist, including how to use a camera, how to use Lightroom to produce edits, how to conduct an interview, and so on. Each of them has to choose a woman who they want to do an interview with, usually someone in the career field of the student’s dream, or someone who inspires them.

Towards the end of the semester, they interview their subject, take pictures during the interview, and write up an article as their final projects. We then post these articles on the “I Dream To…” blog, so others can see their work. We also take the girls to a photography studio so they can see what a true working studio and a photographer’s daily work life is like.

But the highlight of the program is the exhibition. Not only do the girls get the chance to show family and friends their own work, but they can also be introduced to different people in the community. It’s a great way for them to practice their social skills.

LA Leadership student Narvy Vasquez, as photographed by her fellow student Jacky Rodriguez

CS: What is your role in this program?

AT: I am actually a founder and mentor of the “I Dream To…” program, which started in 2007. At the time, I was already involved with StepUp Women’s Network’s L.A. Chapter. One of the mission of StepUp is to inspire and empower high school girls in underserved communities to achieve their dreams. I believe art can help us understand the world around us. And so I decided to bring art to these high school girls. Because of my own background, photography seemed to be the obvious choice.

Through photography, photojournalism in particular, you get the opportunity to interact with a multitude of people. I think people skills is one of the most essential skills for one to succeed in life.

CS: Do you feel like the program is achieving its goals?

AT: I would say it’s very well received. Jamie Kogan, Step Up Women’s Network’s program manager really keeps us going.  This year is the third year, and the program has expanded from L.A. to Chicago and New York. We got so many hugs and thank-yous at the end of each semester. Some of the girls who have participated in the program have taken a serious interest in photojournalism and have decided to pursue it as a career. That’s a very big encouragement for us.

We also have to thank our sponsors for helping us financially. Our organization is non-profit and depends largely on financial assistance from our donors. We hope that they will continue to help make this program happen.