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Miki Johnson: When you were 30, your photographs were included in shows at both the George Eastman House and the MoMA. How did that come about? What impact did that have on your career?
Burk Uzzle: I suppose Magnum showed them pictures, as I was never a buddy of those people. It had zero impact on my career or development as a photographer.
MJ: What was your first solo exhibition and how did it happen? What lessons did you learn from it?
BU: The Riverside Museum in NYC worked with Cornell Capa to do a show of my work, and all that effort was a template for what eventually became his now famous “ICP” show. I learned how really great it feels to walk into a museum and see my prints big on a wall, and to offer a certain amount of trust to talented curators who love my work.
MJ: You must have had extensive contact with curators and gallery owners through your work with Magnum. Do you have advice for photographers who want to form relationships with these people?
BU: I left Magnum in 1983, so my contacts have been formed mostly since I left Magnum. I find it difficult to form relationships with museum people, as most of them seem to be dedicated to following the herd instincts of devotion to the latest fad.
On the other hand, the good ones, who think independently, can really change your life by believing in your work, encouraging you to keep on keeping on, and helping you have the confidence to work with the integrity of individuality that important work requires.
You just have to be very patient, find a way to figure out who the worthwhile people are, somehow meet them, and somehow show them work. All this is very different from pursuing “career” instincts.
MJ: How do you approach an art project differently from how you do a documentary one? What skills and styles apply to both styles?
BU: I consider documentary photography, whatever that term means in the world of Photoshop, to be the most subjective form of work. Art photography, for me, means fine work representing the same values of devotion to quality of feeling, seeing, craft, and artistic presentation as documentary work. I just try to do good work that feels true to myself, and don’t pay much attention to categories.
It’s really all the same — be yourself, be as good as you can be. Be honest to yourself and to your subject, respect your subject matter, and pay as little attention as possible to what other people think, or how they want to apply definitions and categories to what they perceive is important in your work. Or, for that matter, what they think the important agendas are in the world.
Some of the greatest work in any field is about the, at first glance, seemingly trivial subject matter. It’s really all about how deep are your feelings.
Miki Johnson: So tell me what you’re working on now.
Bill Owens: I don’t do photography anymore. I have so many things I’ve done and I can’t get it to come back to me in sales or work or anything. I don’t know what to do but to have another career, to be into distilling. I’m available as a photographer, but the distilling thing is exciting. I make money every day of the week and I have a career. People want to know how to make whiskey, I have a product people want to know about.
MJ: What about your books that you’ve already produced?
BO: You’ve got to remember that your royalties are only like $1.95 on a $30 book. So the books only open up museum and gallery shows. Museum shows don’t sell prints. Galleries can sell prints, but I’m the documentary stuff that’s in a weird category. I’m not William Eggleston, who’s an artist. People buy “art.” They don’t buy somebody who spent their life researching and documenting and trying to make a visual statement about our culture. Maybe that tide will turn and they’ll buy documentary photography because it speaks to them, but it ain’t happening now.
I have hands-on distilling classes now and I have a trade show. I have a life. I have an e-learning class on my website — I’ve made $1,000 on it already. I’ve got a new niche! You’ve got to be making film. It’s film that sells. People can’t take their eyes off of videos. I can put up any kind of film and they’ll stand there and watch it all the way to the end. But if it’s a still photograph they’ll glance at it and walk away. I’m going to take some of my digital films that are up on my website — and thank god I never posted them on YouTube — and I’m going to turn them into DVDs and try to sell them at MoMA and art museums as a DVD collection. I think I can find that little niche because people know my book and who I am, so I can sell them a DVD of my movies.
MJ: I wanted to ask about working for the Livermore Independent, what prompted you to get started there?
BO: I knew to be a good photographer you have to work at the craft every single day and develop the craft every single day, and as a newspaper photographer you’re out there working all the time. So I wanted to come from that discipline of shooting every day. And as soon as you arrive in suburbia there’s a million things to photograph. When I was in college I studied visual anthropology and I knew “the village” was an eternal subject. Like W. Eugene Smith’s Spanish Village or the FSA’s studies of America. So I just knew I wanted to go in that direction, and there I was in Livermore, a typical village in America.
I never started out to do a book. But I began to shoot…I did a study for the chamber of commerce for the town. I got a $500 grant. Then you just keep on grown, but you keep working at the newspaper because you’re exposed to high school football, the JV, the Lion’s Club, the Rotary Club, the Fire Department, all that stuff. And you can shoot and shoot and shoot, and then you can go back and do it again. And I knew everybody in town so when it came time to do the book and get releases signed I could go back and get a quote and put together something important. I usually say, “Man, leave the Eskimos alone; leave the American Indians alone — they’ve been photographed enough.” Photograph what’s right in front of your face.
MJ: What made you finally decide to leave the paper?
BO: The paper downsized and I got laid off. So you can freelance it for a while but if you’ve got a wife and kids you’ve got to have money. You’ve got to support your kids to go to college. I was there for 16 years, and then I had Buffalo Bill’s Brewery for 14 years. I found a Nikon under the front seat of my car one day and I sold it. I had to move on.
MJ: Has anything changed for you now that photography is not your “profession” anymore?
BO: I don’t know what to say when people ask what I do. Often I say I string for the New York Times — because I do it once every two years. But I don’t pursue it because I’d rather be on the phone with a glassmaker in Illinois about my upcoming conference. I have three people working for me in that business, and it’s fun to build a small business. Whereas a photographer, you’re alone, it’s just you.
MJ: But you still take photos just for yourself. Do you find that it’s different now that you shoot for yourself instead of a paper?
BO: No, I work the same. I’m looking for the great shot always. But, I made a trip across America, four months, and I have 52 DVDs full of images. You want to go through that? What’s the end gain when I’m done with it? No one’s going to buy it. These agencies don’t want a photo of the Grand Canyon that’s mine with a sense of humor, they want the beautiful sunset one. I’ll just move on. But I’m shooting film, that’s really fun. I shoot with a little Sony, lo-res. It doesn’t matter. People always ask, “What kind of camera?” I say, “Whatever camera fits in your hand.” It’s not about the camera, it’s about having an idea in your head and an eye. If you don’t have an eye, go have lunch.
MJ: So are there any similarities between running this business and being a photographer?
BO: I usually take photographs and turn them into illlustrations for the business. I told you about that trip across America, all those images are in a new book called The Art of Distilling Whiskey and other Spirits. It’s going to be a big table-top book. So now I take my skills as a photojournalist into the distilling world and do great photographs of distilling.
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“Their day job as a journalist does not take away from the fact that they see the world and craft images in a way that creates a response from curators and collectors. It doesn’t matter how you get there—if you have an artist’s eye, they’ll collect you.” – Frank Evers, co-chair and co-founder of the New York Photo Festival 2009, and formerly the Managing Director of the VII Photo Agency
The fine-art marketplace
Writing artist statements
Selling your prints
Photojournalism-friendly galleries
Ask her about technique, workflow, marketing, or anything else that’s on your mind — I’m sure you’ll be equally impressed. Leave a question in the comments section, along with your website if you have one, and she’ll respond asap, also in the comments, so others can benefit from the good advice.
As a photojournalist, I have pursued projects focusing on rural communities in Latin America and the Southeastern United States. My work has appeared in publications such as the New York Times Magazine and the San Francisco Chronicle. I earned a degree in photojournalism from the University of Missouri, where I was named one of the Scripps-Howard Foundation’s Top Ten Young Journalists.
When I stumbled upon wedding photography, I quickly traded my front row seat to world history for a front row seat to family history. Along with Andrew Niesen and Mark Adams, I started a wedding photography company, LaCour, which was named among the “Top Ten Wedding Photographers in the World” by American Photo magazine. I’m also a co-founder of ShootQ, innovative web-based studio management software designed to free photographers from the tedious tasks of managing their business.
Click here for a list of all other “After Staff” posts.
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