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Miki Johnson: So tell me what you’re working on now.
Bill Owens: I don’t do photography anymore. I have so many things I’ve done and I can’t get it to come back to me in sales or work or anything. I don’t know what to do but to have another career, to be into distilling. I’m available as a photographer, but the distilling thing is exciting. I make money every day of the week and I have a career. People want to know how to make whiskey, I have a product people want to know about.
MJ: What about your books that you’ve already produced?
BO: You’ve got to remember that your royalties are only like $1.95 on a $30 book. So the books only open up museum and gallery shows. Museum shows don’t sell prints. Galleries can sell prints, but I’m the documentary stuff that’s in a weird category. I’m not William Eggleston, who’s an artist. People buy “art.” They don’t buy somebody who spent their life researching and documenting and trying to make a visual statement about our culture. Maybe that tide will turn and they’ll buy documentary photography because it speaks to them, but it ain’t happening now.
I have hands-on distilling classes now and I have a trade show. I have a life. I have an e-learning class on my website — I’ve made $1,000 on it already. I’ve got a new niche! You’ve got to be making film. It’s film that sells. People can’t take their eyes off of videos. I can put up any kind of film and they’ll stand there and watch it all the way to the end. But if it’s a still photograph they’ll glance at it and walk away. I’m going to take some of my digital films that are up on my website — and thank god I never posted them on YouTube — and I’m going to turn them into DVDs and try to sell them at MoMA and art museums as a DVD collection. I think I can find that little niche because people know my book and who I am, so I can sell them a DVD of my movies.
MJ: I wanted to ask about working for the Livermore Independent, what prompted you to get started there?
BO: I knew to be a good photographer you have to work at the craft every single day and develop the craft every single day, and as a newspaper photographer you’re out there working all the time. So I wanted to come from that discipline of shooting every day. And as soon as you arrive in suburbia there’s a million things to photograph. When I was in college I studied visual anthropology and I knew “the village” was an eternal subject. Like W. Eugene Smith’s Spanish Village or the FSA’s studies of America. So I just knew I wanted to go in that direction, and there I was in Livermore, a typical village in America.
I never started out to do a book. But I began to shoot…I did a study for the chamber of commerce for the town. I got a $500 grant. Then you just keep on grown, but you keep working at the newspaper because you’re exposed to high school football, the JV, the Lion’s Club, the Rotary Club, the Fire Department, all that stuff. And you can shoot and shoot and shoot, and then you can go back and do it again. And I knew everybody in town so when it came time to do the book and get releases signed I could go back and get a quote and put together something important. I usually say, “Man, leave the Eskimos alone; leave the American Indians alone — they’ve been photographed enough.” Photograph what’s right in front of your face.
MJ: What made you finally decide to leave the paper?
BO: The paper downsized and I got laid off. So you can freelance it for a while but if you’ve got a wife and kids you’ve got to have money. You’ve got to support your kids to go to college. I was there for 16 years, and then I had Buffalo Bill’s Brewery for 14 years. I found a Nikon under the front seat of my car one day and I sold it. I had to move on.
MJ: Has anything changed for you now that photography is not your “profession” anymore?
BO: I don’t know what to say when people ask what I do. Often I say I string for the New York Times — because I do it once every two years. But I don’t pursue it because I’d rather be on the phone with a glassmaker in Illinois about my upcoming conference. I have three people working for me in that business, and it’s fun to build a small business. Whereas a photographer, you’re alone, it’s just you.
MJ: But you still take photos just for yourself. Do you find that it’s different now that you shoot for yourself instead of a paper?
BO: No, I work the same. I’m looking for the great shot always. But, I made a trip across America, four months, and I have 52 DVDs full of images. You want to go through that? What’s the end gain when I’m done with it? No one’s going to buy it. These agencies don’t want a photo of the Grand Canyon that’s mine with a sense of humor, they want the beautiful sunset one. I’ll just move on. But I’m shooting film, that’s really fun. I shoot with a little Sony, lo-res. It doesn’t matter. People always ask, “What kind of camera?” I say, “Whatever camera fits in your hand.” It’s not about the camera, it’s about having an idea in your head and an eye. If you don’t have an eye, go have lunch.
MJ: So are there any similarities between running this business and being a photographer?
BO: I usually take photographs and turn them into illlustrations for the business. I told you about that trip across America, all those images are in a new book called The Art of Distilling Whiskey and other Spirits. It’s going to be a big table-top book. So now I take my skills as a photojournalist into the distilling world and do great photographs of distilling.
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“Their day job as a journalist does not take away from the fact that they see the world and craft images in a way that creates a response from curators and collectors. It doesn’t matter how you get there—if you have an artist’s eye, they’ll collect you.” – Frank Evers, co-chair and co-founder of the New York Photo Festival 2009, and formerly the Managing Director of the VII Photo Agency
The fine-art marketplace
Writing artist statements
Selling your prints
Photojournalism-friendly galleries
Ask her about technique, workflow, marketing, or anything else that’s on your mind — I’m sure you’ll be equally impressed. Leave a question in the comments section, along with your website if you have one, and she’ll respond asap, also in the comments, so others can benefit from the good advice.
As a photojournalist, I have pursued projects focusing on rural communities in Latin America and the Southeastern United States. My work has appeared in publications such as the New York Times Magazine and the San Francisco Chronicle. I earned a degree in photojournalism from the University of Missouri, where I was named one of the Scripps-Howard Foundation’s Top Ten Young Journalists.
When I stumbled upon wedding photography, I quickly traded my front row seat to world history for a front row seat to family history. Along with Andrew Niesen and Mark Adams, I started a wedding photography company, LaCour, which was named among the “Top Ten Wedding Photographers in the World” by American Photo magazine. I’m also a co-founder of ShootQ, innovative web-based studio management software designed to free photographers from the tedious tasks of managing their business.
Click here for a list of all other “After Staff” posts.
Miki Johnson: How long were you a staff photographer and where? Did you think when you started that you’d be a staffer for life?
David Leeson: My career in newspapers began on Nov 20, 1977 at the Abilene Reporter-News in Abilene, TX. When the newspaper hired me, I was 19, a full-time college student working a part-time job sweeping floors at a local jewelry store.
I had no portfolio or degree and was unfamiliar with the term “photojournalist.” I was an avid amateur photographer, however, and built my own darkroom in my parents’ home when I was 17. The newspaper photo staff knew me as someone who would occasionally show up with a contact sheet of images from an event. I was never discouraged that they didn’t use my photos — I was happy just to be shooting.
I fell in love with photojournalism when I realized the power a camera could possess in the hands of a compassionate photographer. My life became consumed with perfecting my skills, including my heart, mind, and soul, for the purpose of affecting my community with images that would hopefully make a difference.
That essentially describes my 30 years in news photography. The last few years were dedicated to helping my profession navigate difficult changes, a new era fraught with demands for rich online content, declining readership, shrinking resources, and more work. I didn’t enjoy the work but believed it was important to give back as much as possible to a profession that had given so much to me. Besides, I saw my industry facing extinction and I was ready to do whatever I could to change the tide.
Unfortunately, I feel that I failed. My grief was more than the loss of something I loved — newspaper photojournalism — it was the feeling of having failed to be everything I could possibly be. I have wondered many times what extra part of myself I could have given that might have made the difference. My solace today is in realizing that I can still impact the industry from outside its walls. Perhaps, in fact, it is the ideal place for me to do it.
But the further I get from my life in newspapers, the more I realize that the best I can be is to be who I have always been, a small voice hopefully providing something of value to my world. In many ways, little has changed in my life. The day I knew that my career as a newspaper photojournalist had reached the end, I told my boss (and friend), the director of photography at The Dallas Morning News, that I had never been dedicated to a newspaper. Rather, I had always been dedicated to the ideals of photojournalism: through credible and ethical image making, we can bring needed change to the world.
I did believe I would likely retire as a newspaper photojournalist at The Dallas Morning News. But understanding that I am still in active service to my profession, even though I am no longer on the DMN staff, has softened the blow. The loss of a title did not change who I am.
MJ: What are you working on now? What is the biggest difference between what you’re doing now and what you were doing as a staffer?
DL: There is little difference today from the life I was living the last few years of my career. My position at The Dallas Morning News could best be described as “research and development.” I spent inordinate amounts of time on finding new workflows and methodologies to help speed the process of rich media integration. Oddly, I found that I enjoyed that kind of work, although I knew it failed to “scratch my itch.” More »
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